CNN Launches TV Everywhere App…

Multichannel News’ Jeff Baumgartner writes about CNN’s new TV Everywhere app…

Built around a simulcast of the live CNN feed, CNNx also provides access to a rundown of topics previously covered and what’s coming up on-air, and on-demand access to the day’s current shows and those that ran the day prior. The VOD component of CNNx also lets authenticated users stream CNN’s “featured” longer-form, scripted programming and documentaries. CNNx complements that with deeper digital coverage of on-air news topics, such as articles, video clips, interviews, and photos. The app also carves out a discrete area alongside the bottom to present a news ticker that viewers would see on the primary CNN TV broadcast.

An overarching goal with CNNx is to “redefine the news experience for users,” said Michael Quigley, vice president, business development and multiplatform distribution at Turner Broadcasting.

For the national launch, CNNx now becomes the default TVE app for CNN on iPads and Web browsers. CNN is also looking to extend the CNNx experience to set-top boxes with integrated IP capabilities later this year, Quigley said.