Home Grown Reality TV?
Capital New York’s Alex Weprin writes about Jeff Zucker’s long range plans for Reality TV…
Anthony Bourdain started the push with “Parts Unknown,” and Morgan Spurlock followed with “Inside Man.” John Walsh, Lisa Ling and Mike Rowe are joining them this year.
“That was a pretty concerted effort to use some folks who were established and who had a following, they are easier to market, easier to generate some attention for,” CNN Worldwide president Jeff Zucker told Capital earlier this week.
The strategy made sense for CNN as it sought to launch its unscripted lineup. The channel needed buzz for the new formats, and it wanted to lure loyal fans that each of the “names” had.
Still, as any regular viewer of CNN’s new unscripted competitors like Discovery, A&E and Travel Channel know, the biggest hits often come from talent that is developed, not bought. To that end, CNN intends to try and develop talent of its own to complement its roster of known names.
“I think going forward we would like to create some of our own [talent], and that is something you will probably see us try over the next year or two,” Zucker told Capital.