CNN + Glenn Beck?
The Wall Street Journal’s Keach Hagey writes about CNN having joint venture discussions with Glenn Beck as a replacement for HLN…
Time Warner Inc.’s CNN has looked beyond Vice Media in its quest for a partner to help revamp its struggling sister station, HLN.
CNN executives have held talks in recent weeks with representatives from Glenn Beck’s The Blaze, a 24-hour news and entertainment network, about a potential joint venture to overhaul HLN, according to people familiar with the matter. Those discussions came after Vice’s talks became public in June. CNN and The Blaze representatives couldn’t agree on terms, the people said.
Among the possible deals considered was an arrangement similar to the one being discussed with Vice Media, according to a person familiar with the deal: forming a new venture between CNN-parent Time Warner and The Blaze that would replace HLN’s current programming with Blaze programming.
The talks illustrate Time Warner’s eagerness to find a solution for the problems at HLN, which has seen its total viewership decline 22% for the season to date, and a 19% decrease in viewers 18 to 49 years old, the demographic that advertisers pay a premium to reach, according to Nielsen.