MSNBC to Cancell Ronan Farrow?

Mediaite’s Joe Concha writes that MSNBC may cancel Ronan Farrow’s show within a month…

A well-placed source tells me MSNBC will be announcing major programming changes sometime in the next month, including the cancellation of Ronan Farrow‘s afternoon program, Ronan Farrow Daily.

Mr. Farrow’s program — which now averages around just 50,000 viewers in the key 25-54 demo — has never performed well despite the hype that originally preceded it last February before its first airing. Whether the 26-year-old still stays on the network in a pundit capacity isn’t clear right now.

According to a network spokesperson when asked about a possible cancellation of the show: “No, we’re fully committed to Ronan.” Mediaite also reached out to Mr. Farrow’s rep for comment but hasn’t heard back.

Committed now…but what about in a month?

26 Responses to “MSNBC to Cancell Ronan Farrow?”

  1. savefarris Says:

    “We’re fully committed to Ronan”

    … the show, not so much.

  2. It wouldn’t surprise me to see Farrow leave sometime in the next few months. I’ve always felt Farrow was overqualified to be a Dayside TV host and I predicted when he first started this was just a good way for him to learn how to perform in front of the cameras. I think his real future may be as a spokesperson in the Hillary Clinton run for POTUS. He’s on camera performing skills have improved greatly over the last few months and now has the experience needed to fill that slot in her upcoming campaign. It’s just a guess, but who knows.

  3. ^^He’s > His Sorry.

  4. imnotblue Says:

    “I’ve always felt Farrow was overqualified to be a Dayside TV host…”

    Overqualified?! What led you to that conclusion?

    Is “overqualified” the new way of saying, “not good enough?”

  5. savefarris Says:

    I think his real future may be as a spokesperson in the Hillary Clinton run for POTUS.

    Hillary doesn’t want a schmoozer. She wants someone who will crack the whip whenever they get even a hint of curiosity and can credibly claim “The sky is green” in 5 second soundbites to fool the rubes.

    That only leaves one candidate. You know her, you love her: Deborah Schultz.

    (It doesn’t hurt that she backed Hillary in the 2008 primary until she was mathematically eliminated. The Clintons expect fierce loyalty if nothing else.)

  6. danoregon Says:

    He will stay with the network and whatever he does next will be something he is really “excited about.”

  7. “Mr. Farrow’s program — which now averages around just 50,000 viewers in the key 25-54 demo — has never performed well despite the hype that originally preceded it last February before its first airing.”

    ^^It would be interesting to know the show ratings of the program Farrow’s show replaced. Whether his show has “performed well” would seem to be based on a comparison of those ratings against his current ratings. My guess is there isn’t much of a difference.

  8. savefarris Says:

    It makes a difference if they’re paying a premium to retain Mr. Farrow’s services. (And while I don’t think he’s making O’Reilly-level bank, he’s not making Thomas Roberts(who he ostensibly replaced)-level money either.

    There’s also the opportunity cost of having spent all of those advertising dollars (and time) to result in … nothing. Gotta say, that’s not the smartest way to do business.

  9. Hey Fritz3- To answer your question, Ronan’s show is down 51 percent from what occupied the same time slot the year prior (Andrea Mitchell Reports). Thanks- JC

  10. “To answer your question, Ronan’s show is down 51 percent from what occupied the same time slot the year prior (Andrea Mitchell Reports).”

    ^^Thanks for the info JC. I’m a bit surprised it’s that big a drop but not as much as seeing that Andrea Mitchell had a 100,000+/- demo viewers for her dayside show at that time. That’s not a bad demo number for her show.

  11. “but not as much as seeing that Andrea Mitchell had a 100,000+/- demo viewers for her dayside show at that time.”

    ^^I just realized that 51% of 50,000 is 25,000 and not 50,000 so Mitchell’s show would have a demo of 75,000+/- not 100,000; still a good number but not great.

    Nevermind.

  12. Well comparing to last year, even Andrea Mitchell herself is down significantly. My guess is down at least 40%. In one recent month (August?) I checked, her demo rating was around 51k.

  13. They should have started him off on a show like The Cycle first. Big mistake giving him his own show right off the bat.

  14. Why doesn’t anyone mention Alex Wagner’s ratings. Her’s are worse than his? Plus, her contract has been renewed?

  15. Good point, Barbara. Alex Wagner has a better timeslot, but her demo is not significantly better.
    Someone mentioned that MSNBC spent a lot of advertising dollars on Farrow’s show, yet I have never seen a single ad outside of MSNBC. Morning Joe’s ads are non-stop on MSNBC & CNBC, I rarely if ever see an ad for Farrow’s show. Also Thomas Roberts does not make less $ than Ronan; he lives in a 3 million apartment for god sake.

  16. I’m not exactly John Nash either, Fritz…probably why I avoided being an accountant like my Dad. So yeah, Farrow lost 25K, which may be more of an extension of the MSNBC drop as a whole to Daisy’s point.

    It (the cancellation) is probably more about the hype that went into the show (NYT feature, late-night talk shows, ads, and the annual salary that went with all of it) and it still not overcoming the headwinds. My recommendation early on was to put him on the Cycle. Less heavy lifting, get some at-bats, build the brand and go from there. Maybe that’s the plan now, since a spokesman said “they’re fully committed” to him. That probably means “We’re not committed to the show, but we’ll find a place for him elsewhere” to save face since Griffin hired him pretty quickly.

    Thanks- JC

  17. If I recall correctly, quite a few of us here agreed with the idea of putting Ronan on The Cycle; giving him his own show always seemed like quite a leap. As The Cycle has now morphed into Abby Huntsman plus various rotating panelists, I suspect he’ll become a semi-regular there.

  18. I don’t see Farrow as a Cyclist unless Melber is getting his own show; which might happen (can you say TDR). No one else on the Cycle is near ready to host a show.

    I’d put him on weekends if he has a big contract that has to be honored and the network is “fully committed to him”. Less pressure and they can give him a format that plays to his strengths; foreign affairs and social media. Dayside was always a waste of his talents.

  19. savefarris Says:

    Why doesn’t anyone mention Alex Wagner’s ratings.

    Because she’s married to Obama’s Chef of Staff and we can’t talk bad about the better half, can we?

  20. savefarris Says:

    Someone mentioned that MSNBC spent a lot of advertising dollars on Farrow’s show, yet I have never seen a single ad outside of MSNBC.

    There was a HUGE push back when the show premiered. To MSNBC’s credit, they stopped emphasising the show once they realized it was bombing horribly.

  21. I think I said in another thread that The Cycle has very much become Abby Huntsman’s show which, to me, suggests they’re looking at changing how they do things.

    Abby’s also proven to be competent where the others on that show haven’t been competent and I think that’s why MSNBC’s really given her the reins of that show.

  22. And I don’t understand how Alex Wagner manages to stay around.

  23. “Abby’s also proven to be competent where the others on that show haven’t been competent”

    ^^I agree Abby’s turned into a pretty good host in that format. I’d like to see her solo doing a sub-host a few times on dayside before I proclaim her a rising star.

    I think Ari Melber is the real rising star on ‘The Cycle’ and I expect he will get his on show long before Abby does. He’s shown his talents on a variety of MSNBC shows over the last year and deserves a shot.

    Crystal Ball has an irritating style and voice that I find hard to watch. I can tolerate it in small doses but I can’t see her ever getting her own show.

    Toure is a smarmy disaster and the sooner he’s replaced the better.

  24. If they’re moving away from “all politics”, I’m not sure how Ari getting his own show fits in. FWIW, I’m watching MSNBC right now and I’ve noticed they don’t have the “Lean Forward” slogan running at all.

    Abby’s more competent in the sense that she’s a better all-around presenter and can hold her own covering anything. If MSNBC moves away from “The Place for Politics”, she’s one of the people who stands out as a candidate for their own show.

  25. “If they’re moving away from “all politics”, I’m not sure how Ari getting his own show fits in.”

    ^^That ain’t happening any time soon Andy. They’d have to start from scratch and replace almost every host.

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