Bloomberg’s Digital Media…

Digiday’s Eric Blattberg writes about Bloomberg’s digital video business…

Bloomberg Media’s digital video investments are beginning to pay off.

Half a year has elapsed since Bloomberg Media CEO Justin Smith called digital video “a golden asset,” promising “large bets” on video content and distribution as part of “a new direction” for Bloomberg’s media business. Since then, video has increasingly taken center stage on Bloomberg’s digital properties — and viewership has spiked.

Paul Marcum, a former GE marketing executive Smith hired in December, is responsible for much of that growth. After a brief stint as Bloomberg’s head of digital innovation, Marcum has served as the business publisher’s head of digital video, overseeing its video content, distribution channels and partnerships. The new role couldn’t have come at a better time, he said.

“What we are seeing now is a new ubiquity of video, especially on desktop,” Marcum told Digiday. “Users are increasingly accepting video as an integral part of their experience.”

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