Cable News Collateral Damage…

Deadline’s David Lieberman writes about some things Dish Network head Charlie Ergen said today about his provider’s battle with Turner Networks…

When we take something down we’re prepared to leave it down forever. Things like CNN are not quite the product that they used to be. You can imagine: CNN down on election night would have been a disaster 15 or 20 years ago. Now there are plenty of other places for people to get news. In fact a lot of people get news not from TV but from their devices. So it’s not had a major impact on our business yet.

Of course he’s going to say that because this battle is all about positioning. But even if there’s a shred of truth to this, CNN should be worried. In fact MSNBC should be worried.

We saw a similar battle earlier this year between The Weather Channel and DirecTV. For a while there it was an open question as to whether TWC would ever reappear on DirecTV’s lineup again. The Channel mounted a horrendously ill thought out PR blitz to try and push DirecTV to carry the channel and it failed miserably. However, the two did manage to settle things.

Turner will probably reach a similar deal with Dish at some point. But we are getting a glimpse of the future.

It is a future where one or more cable news networks not named FOX could be off providers’ lineups. If Dish is willing to take CNN off its air; a network which historically has attracted a more premium advertiser clientele than some of its competition, what does that portend for other channels who don’t have CNN’s branding pluses?

2 Responses to “Cable News Collateral Damage…”

  1. This was the first election day since as far back as I can recall in which none of the televisions in my home or office were even once tuned to a cable news channel. Still, within a matter of moments – and these were moments of my choosing – I was able to view all of the election results and related commentary about them that I cared to.

    I don’t think my example is any indication that service providers such as DishNetwork can easily afford to drop any of these without consequences. But the marketability of CNN and the others are quickly becoming no more “premium” than are any of the other networks that offer reality tv programming. Seriously, compare the choreographed programmes of Rachel Maddow or Sean Hannity to Storage Wars or Dancing With The Stars and their entertainment patterns are pretty much samey-same.

  2. The Ethernetpedia application is about helping customers to understand in the depth of networking cables that are used to connect one network device to other network devices to share printer, scanner etc

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