Rachel Racusen to Head MSNBC PR…
White House Associate Communications Director Rachel Racusen has joined MSNBC and will be its VP of Communications.
Today MSNBC announced the hiring of Rachel Racusen as its new VP of communications.
Racusen, who will handle comms and media strategy while partnering with editorial and business leads at the network, will also serve as MSNBC’s primary spokesperson moving forward.
For those of you wondering if this was an accident or coincidence…it apparently wasn’t…
We just heard from an anonymous source who applied for a top media relations job at the network. The source tells us that the planned rebranding played a large role in the interview process and that MSNBC demanded someone with close “White House connections” for the job.
I am very curious how someone with “White House connections” can make a difference in a PR position for a cable network. How will this play out? More outreach to progressive blogs? Bypassing traditional media outlets? What’s going to happen next?