AdWeek’s Michael Sebastian writes about upcoming changes for Bloomberg…
In addition to the new Bloomberg Business site, Bloomberg TV is getting a revamp that will look to borrow Businessweek’s attitude. Josh Tyrangiel, Bloomberg Media’s chief content officer, was short on details about the TV network’s new look and feel, but identified one tricky goal: Making it cool.
“We’ve made a couple of very important philosophical decisions of what we want to be and now we’re at the pace of filling in the boxes,” Mr. Tyrangiel said. “So you are going to turn it on and say, Well that’s unexpected.”
“The challenge is to make it cool and cool is a very difficult thing to define,” he added. “Lots of people have lots of opinions about what is cool. But you know it when you see it.”
Spearheading this change is Bloomberg Media CEO Justin Smith, who reports to Michael Bloomberg, according to a memo Mr. Bloomberg sent to staff this week.