Press Releases: 01/28/14
Bloomberg Business announced a new digital platform today…
New York, NY – Bloomberg today announced the launch of Bloomberg Business, the company’s flagship digital destination that unifies its most powerful media assets to deliver a modern news experience, built for today’s global web consumer. Microsoft Corporation is the global sponsor of the launch.
Bloomberg Business is the centerpiece of Bloomberg’s new media strategy, first announced by Bloomberg Media CEO Justin B. Smith in March 2014. Bloomberg aims to build the leading, next-generation media company for global business by creating a portfolio of digitally-led, multi-platform brands that broaden Bloomberg’s core audience beyond its traditional finance roots, towards global business.
Bloomberg Business will combine and replace Bloomberg.com and Businessweek.com. The mobile-first site is powered by a new cutting-edge, custom technology platform developed within Bloomberg internally. Bloomberg Business carries the editorial DNA of Bloomberg News – factual, reliable, credible, authoritative, lightning-fast journalism at a global scale, and of Businessweek – one of the most lauded magazines in the world, with hallmark design and deep, insightful, sharp, and at times, irreverent reporting.
For the first time ever, a digital editorial team, led by Bloomberg Media’s Chief Digital Content Officer Joshua Topolsky, will marry the strengths of Bloomberg News, Bloomberg Businessweek, Bloomberg TV and Bloomberg’s digital video operation, with ambitious new web original content – all on the Bloomberg Business platform.