In a must read, The Wrap’s Jordan Chariton confirms the entirely predictable to a chorus of “What took so long?”…
Network President Phil Griffin knows MSNBC needs to turn those numbers around quickly, and multiple insiders tell TheWrap Griffin is in the process of deciding what potential changes to make, including tinkering with primetime.
One well-placed insider told TheWrap that the ratings-challenged “All In” with Chris Hayes — airing in the cable news sweet spot of 8 p.m. ET — might get uprooted for a different timeslot. It’s not clear who will replace Hayes in the event that he gets yanked from 8 p.m., but since Keith Olbermann’s 2011 exit, MSNBC has filled the all-important timeslot with internal talent rather than seeking hosts from the outside.
“Ronan [Farrow] and Joy [Reid] — something has to change there,” another insider told TheWrap, adding that many within MSNBC believe one of the two — Farrow at 1 p.m. Reid at 2 p.m. — will see their shows canceled soon. The duo, who debuted on Feb. 24, 2014, have been major contributors to MSNBC’s daytime woes.
And then there’s this tidbit which is the biggest talking point in the whole story…
MSNBC’s other programming problem appears to be Griffin himself, whom multiple insiders told TheWrap is too attached to the hosts he’s selected and the shows they’ve developed, including Farrow, Reid, Hayes and Alex Wagner, who hosts “Now” at 4 p.m. ET.
“It’s stubbornness,” another insider told TheWrap about Griffin’s reluctance to axe struggling shows hosted by his handpicked talent. “There are certain shows and talent that are very much his. They were his ideas, so I think that’s where you see the least flexibility.”
Griffin, like Roger Ailes, prizes loyalty. Anonymous quotes stabbing Griffin the in the back are not exactly in that vein.
The thing is the anonymous source is right. Nothing contained in this story is news to anyone following MSNBC. Hayes at 8 was a problem from the beginning. Farrow was a problem from the beginning. The same goes for Reid and especially Wagner. We all saw it. It has been obvious for nearly a year that changes needed to be made. And Phil Griffin has doggedly dragged his feet, fiddling away while Rome burned.