More MSNBC Maneuverings…?

The Daily Beast’s Lloyd Grove seems to think Chris Hayes will be the next to get the axe…

In the longer term, these sources said, the Rev. Al Sharpton—a larger than life personality who attracts a 35 percent African-American audience but continues, after 3½ years of nightly practice, to wrestle with his Teleprompter–could eventually be moved from his weeknight 6 p.m. slot to a weekend time period, as MNSBC President Phil Griffin attempts to reverse significant viewership slides by accentuating straight news over left-leaning opinion.

“Everybody in the food chain from top to bottom understands that the Olbermann era is over,” said an MSNBC source, referring to the glory days during George W. Bush’s administration when incendiary liberal Keith Olbermann regularly attracted a million viewers—many of them seeking refuge from White House and Republican talking points.

The MSNBC source said, “Going left was a brilliant strategy while it lasted and made hundreds of millions of dollars for Comcast, but now it doesn’t work any more…The goal is to move away from left-wing TV.”


15 Responses to “More MSNBC Maneuverings…?”

  1. MSNBC has branded itself as a far-left network. CNN is a traditional left-leaning network. And, the two outlets are worlds apart in terms of perception and respect. I’m not sure what MSNBC can do at this point outside of radical change to alter their credibility problem.

    I am curious how the changes that are being made are being received internally. Is there anger or relief?

    As I’ve stated previously, a big problem with MSNBC has been talent selection. Most people saw the choices of Sharpton, Hayes and Farrow as inevitable failures. MSNBC chooses show hosts by checking off demographic boxes. Talent and on screen persona be damned. Hell, one of the three listed above has a hard time reading his name off a teleprompter.

  2. Chris Hayes is great, if MSNBC does not need to be FOX or E!, they already exist. Do the news.

  3. “Do the news.”

    On MSNBC? When does that happen?!

  4. News first, then commentary. Build your network around solid news coverage then add the opinion rooms afterwards.

    Griffin originally, or once, said that prime time would be the op-ed page and the daytime shows would be the news or front page. Then he got away from it.

    At this point he can’t undo all of this. They need to replace Griffin.

  5. “MSNBC has branded itself as a far-left network.”

    ^^No one on MSNBC has actually “branded itself as a far-left network” anymore than anyone on FNC has branded that network a ‘far right network’. The only ones making those comments are us bloggers and commenters on the internet or hosts/guests on rival networks.

  6. savefarris Says:

    No one on MSNBC has actually “branded itself as a far-left network”

    “Lean Forward”, anyone?

  7. “Lean Forward”, anyone?”

    ^^“Lean Forward”. That’s the best you can up with? 🙂

  8. Putting Chris Hayes on in primetime was a bad move from the start and never made sense. Ed’s ratings were steady. When they put Hayes on, ratings in primetime dropped across the board. He is and has been the problem in primetime.

  9. Just think, all MSNBC had to do was keep Chris Hayes on in the morning and not fix what wasn’t broke and they would have a viable program to replace Morning Joe with.

  10. To fritz at 10:29am: so CNN is delusional, too about MSNBC and their “progressive” “lean forward” philosophy? Sometimes I think you just argue yo argue, with absolutely no facts to back up your stance.

  11. MSNBC needs to bring back Keith Olberman!

    We want Olberman!

  12. What happened with Lawrence O’Donnell and Ed Schultz?
    The fire has gone out with these two. Long gone are their fighting ways. I miss that. It is the same old, same old nowadays.

  13. What happened with Lawrence O’Donnell and Ed Schultz?
    The fire has gone out with these two. Long gone are their fighting ways. I miss that. It is the same old, same old nowadays.

    Right? They’re doing the exact same show as Chris Hayes and Rachel Maddow.

  14. Eric500 is rightcorrect: fire Griffin. Cable seems the last outpost to realize that unhappy viewers and hosts means it is time for new management. We want to lean forward and stop going to prison. Get rid of the panels, return to creative television.

    It is fun to watch hosts with fire in their bellies. Management creates turmoil instead of supporting the best talent.

    Get rid of Griffen and prison.

  15. “Get rid of Griffen and prison.”
    Well msnbc maybe needs some new blood to run the channel , the Prison shows do well for them , and for some the only reason they watch the channel. along with caught on Camera.

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