More MSNBC Speculation…

Politico’s Dylan Byers writes about MSNBC’s mess…

The extent of that change could be vast: In the months ahead, MSNBC is likely to shake up the bulk of its programming, moving some shows and canceling others, high-level sources at NBCUniversal told POLITICO. With a few exceptions — notably “The Rachel Maddow Show” and “Morning Joe” — every program is at risk of being moved or canceled, those sources said. “All In with Chris Hayes,” a ratings suck that currently occupies the 8 p.m. time slot, will almost certainly be replaced. Network execs are also considering moving some weekday shows, like “Politics Nation with Al Sharpton,” to weekends.

“The plan is to re-imagine what the channel is,” one high-level NBCUniversal insider with knowledge of the network’s plans said, “because the current lineup is a death wish.”

(snip)

Lack, a former NBC News president, is likely to rein in MSNBC’s ever-leftward drift and focus instead on creating more news-driven programming, with more involvement from NBC News talent. This could become a radical change of course for MSNBC, where partisan, opinion-based programming has come to dominate the vast majority of the network’s lineup in both daytime and prime time. Lack is likely to keep Griffin at MSNBC’s helm, network sources said, because his seven years as president make him best-suited to implement the changes.

The guy that ran the network into the sticks is best-suited to implement the fixes? The guy who fiddled away while the signs pointed YEARS AGO that things were in trouble is best-suited to implement the changes?

For MSNBC to have a shot at redemption, the executive team has to go. They ran the ship aground. They are not best-suited to pull it off the rocks. Anyone who says otherwise is delusional…

For some NBC insiders, the failure of “All In” — Hayes is a distant third place to Fox’s Bill O’Reilly and CNN’s Anderson Cooper, both in total and in the demo — is indicative of the limits of Griffin’s reactive approach to programming.

Well at least some people in 30 Rock get it…

5 Responses to “More MSNBC Speculation…”

  1. “The guy that ran the network into the sticks is best-suited to implement the fixes? The guy who fiddled away while the signs pointed YEARS AGO that things were in trouble is best-suited to implement the changes?”

    Sure. Why not. Who actually runs the network rarely makes a difference – FNC being the main exception to the rule. Lack could give the job to someone else; but who cancels or moves programing, while in panic mode, doesn’t make a lot of difference.

    I have no problem with Hayes, Schultz and/or Sharpton being cancelled or moved to weekends. Hayes is the only one of the three I watch (on occasion) so replacing them with news is fine with me.

    With CNN and HLN dropping news coverage for other formats (mostly true crime at the moment) moving back to news makes some sense. You get most of the news audience CNN is abandoning. Some will migrate to other channels but a lot will switch to MSNBC. What your left with will be FNC (right wing opinion under the guise of news), a host of specialty news channels (Telemundo, AJA, Fusion etc.) and MSNBC who will be doing some left wing opinion and mostly straight news (a la CNN).

    Will it work? Maybe. Will I watch? Who knows.

  2. If giving Hayes, Sharpton, Ronan and Bashir their own programs was the responsibility of Griffin, he’s got to go. All of them are awful. And, that’s not 20/20 hindsight. They were terrible ideas from the beginning.

    MSNBC is similar to Air America. They thought they could just pluck far-left liberals out of nowhere and they’d attract viewers simply by saying crazy stuff. That doesn’t work. The show/program has to, first, be watchable. None of the people mentioned above are remotely watchable to anyone outside their very limited base.

    CNN has plenty of left-leaning hosts. But, I watch them because they’re not cranks. And, in the case of Don Lemon, he’s ENTERTAINING.

    FNC has BOR and Megyn. Both of them obviously lean right, but people watch them because they’re serious, fair and put on a professional, entertaining program.

  3. imnotblue Says:

    MSNBC’s Phil Griffin: I Would Like to Bring Olbermann Back

    http://www.ftvlive.com/todays-news/2015/3/20/msnbcs-phil-griffin-i-would-like-to-bring-olbermann-back

    h/t J$

    BWAHAHAHAHA

  4. bushleaguer Says:

    It’s ironic that Griffin would want to bring Olbermann back because as I remember it Olbermann was one of the influences behind purging the network of Conservatives and middle-of-the-road anchors which has, in part, made the network unwatchable.

  5. “It’s ironic that Griffin would want to bring Olbermann back because as I remember it Olbermann was one of the influences behind purging the network of Conservatives and middle-of-the-road anchors which has, in part, made the network unwatchable.”

    It would be ironic if it were true but all it is so far is just another blog rumor. KO pretty much burned his bridges when he left MSNBC so bringing him back would be a decision for those higher up the food chain than Griffin and I don’t see Lack stepping into the KO quagmire when he already has plenty on his plate.

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