MSNBC Speculation

The Hollywood Reporter’s Marisa Guthrie writes about Andrew Lack getting his feet wet at 30 Rock…

MSNBC insiders expect the pro­gramming revamp that began with the axing of daytime shows hosted by Ronan Farrow and Joy Reid to continue. There is widespread speculation that Al Sharpton’s show could be moved to a weekend slot as the network led by Phil Griffin hews toward news programming during daytime. The fate of 8 p.m. host Chris Hayes, a pro­tege of Rachel Maddow, is unclear. “Contrary to rumors that already have been reported, there are no plans to move Rev. Sharpton’s or Chris Hayes’ shows,” says an MSNBC spokesperson.

MSNBC has been on a ratings slide for months; in February, it was down 48 percent in primetime in the 25-to-54 demo and 43 percent in total day compared with the same month last year, when MSNBC hosts, notably Maddow, were hammering New Jersey Gov. Chris Christie over the so-called Bridgegate scandal.

Lack, who in his previous stint at NBC presided over the partnership with Microsoft that created MSNBC, is expected to more closely integrate NBC News and MSNBC, a reversal of the strategy advocated by NBC News president Deborah Turness that drew a stark line between the units.

5 Responses to “MSNBC Speculation”

  1. Not much new here. Just a rehash of old rumors. The only thing I noted as new was the last sentence:

    “Lack, who in his previous stint at NBC presided over the partnership with Microsoft that created MSNBC, is expected to more closely integrate NBC News and MSNBC, a reversal of the strategy advocated by NBC News president Deborah Turness that drew a stark line between the units.”

    I’m not exactly sure what “to more closely integrate NBC News and MSNBC” actually means in practice and I’d be interested to get Spuds POV on that particular comment.

  2. Grandpa Dave Says:

    I think “more closely integrate” means “two departments duplicating each others effort is a waste of money”.

  3. I see that their strategy is to move more towards news. And, this is evidenced by Thomas Roberts? He has the talent to do a solid job but he’s as hyper partisan as anyone at that network. It’s not like they plucked him off the streets. Everybody knows him. He’s been a long time ideological activist at MSNBC. Now, he’s suddenly Mr. News? It doesn’t make sense.

  4. “I think “more closely integrate” means “two departments duplicating each others effort is a waste of money”.

    ^^So NBC will be shifting most it’s news gathering and production to MSNBC like in the FOX/FNC model or MSNBC will devolve into a mostly reality network like CNN is doing?

  5. How is Thomas Roberts partisan? Because he doesn’t spew right wing talking points like Fox News’ “straight news anchor” people? Or because he’s pro-LGBT rights (like a growing number of Conservatives, actually)?

    Of course, Fox viewers would also think Walter Cronkite was a hyper-partisan ultra-liberal anchor because their version of “news” is Sean Hannity.

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