March Numbers: MSNBC…

MSNBC is noting its March ratings…

“Morning Joe” Beats “New Day” in Total Viewers in March
MSNBC Primetime Up in A25-54 for the Month

NEW YORK – March 31, 2015 – Many of MSNBC’s core programs saw ratings increases in March 2015, with MSNBC’s M-F Primetime beating CNN in total viewers for the month, and “Morning Joe” beating CNN’s “New Day” in total viewers. “Hardball”, “All In with Chris Hayes”, “The Rachel Maddow Show” and “The Last Word with Lawrence O’Donnell” all came in second in total viewers for the month and MSNBC’s primetime (8-11pm et) was up in the A25-54 for the month.

All prime shows including “Hardball” ranked #2 among total viewers for the month: “Hardball” 698,000 (vs. CNN 536,000), “All In with Chris Hayes” 597,000 (CNN 537, 000), “The Rachel Maddow Show” 795,000 (CNN 459,000) and “The Last Word with Lawrence O’Donnell” 578,000 (CNN 446,000). This marks the 22nd month for “Hardball” and “The Rachel Maddow Show” at #2. MSNBC’s prime was also up in A25-54 by 4 percent. This is the first time since July 2014 that “Morning Joe”, “Hardball”, “All In”, “The Rachel Maddow Show” and “The Last Word” beat CNN in total viewers in the same month.

“Morning Joe” beat CNN’s “New Day” in total viewers for the month 338,000 vs. 324,000. “Morning Joe” also continues to beat CNN with influencers, beating them in the demo in New York, Washington and Boston – where America’s leaders start their day. (Source: NSI, March 2015 A2554)

“MSNBC Live with Thomas Roberts”, which debuted in March, is showing early ratings growth with both the demo and total viewers. It is up 22 percent with the demo from the same time block in February and up 7 percent in total viewers.

MSNBC also continues to have the most diverse cable news audience, ranking #1 in African-American audiences for total viewers in weekday primetime (M-F 8p-11p), prime (M-Su 8p-11p) and sales day (M-Su 6a-2a). MSNBC ranked #1 among African-American total viewers for the 61st consecutive month in M-Su sales primetime.

These ratings improvements come as MSNBC continues to make changes to its programming, including expanding the topics and issues it covers through its progressive lens, providing more news-focused coverage during its dayside lineup and investing in more original reporting. In February, MSNBC announced that Tom Colicchio will take on a new role as its first-ever food correspondent across all platforms. In addition to unveiling Roberts’ new dayside show earlier this month, MSNBC also announced that Ronan Farrow and Joy Reid will be major contributors across all of the network’s platforms.


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