FNC Upfronts…

Variety’s Steinberg writes about FNC’s upfronts…

Executives from the network have called on media-buying agencies in recent weeks, Rittenberg said. The network is also touting length of tune-in by the network’s viewers. According to Nielsen, the average length of tune-in by viewers between 25 and 54 in April during the week was 25.8 minutes – more than that of MSNBC or CNN, but also of general-appeal outlets like AMC and ESPN. Only Scripps Networks’ HGTV had a longer tune-in length, at 27.1 minutes, according to Nielsen.

Fox News is making a push in morning television, Rittenberg said, hoping to convince advertisers who regularly support “Good Morning America” on ABC and “Today” on NBC to consider taking some of that money and using it to support “Fox & Friends.”

2 Responses to “FNC Upfronts…”

  1. fritz3 Says:

    “Fox News is making a push in morning television, Rittenberg said, hoping to convince advertisers who regularly support “Good Morning America” on ABC and “Today” on NBC to consider taking some of that money and using it to support “Fox & Friends.””

    ^^Good luck with that.🙂

  2. harry1420 Says:

    today and gma is trash morning tv…fox and friends is garbage also but even worse. want real good morning news programming watch cbs. you will be informed.

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