The Wrap’s Jordan Chariton has some MSNBC talents, with apparently high opinions of their positions, spouting off about MSNBC’s changes…
Joe Scarborough might be over the moon for MSNBC’s new hard news direction, but some of his on-air colleagues aren’t sharing his cup of “Morning Joe.”
Network insiders told TheWrap at least three of the network’s anchors — two of them higher-profile — are not on board with network chairman Andrew Lack and president Phil Griffin’s daytime overhaul from progressive firebrand to traditional news format.
“Hard news is a mistake,” one insider told TheWrap of direct conversations with one anchor.
Another anchor has said in public that Lack and Griffin have a fundamental misunderstanding of MSNBC’s audience.
“Older people aren’t eager to get their news from people like Ronan Farrow or Chris Hayes,” the anchor told TheWrap’s insider.
First of all there’s really only one talent on MSNBC that falls into the category of High Profile that counts; Maddow. And the way Chariton puts out that she seems to be backing this, at least in part…unless this is some sort of feint to make it look like Maddow’s publicly backing it while privately carping about it…I don’t think it’s her.
So who’s left? The only other active anchor on the news side that falls into the High Profile category is Andrea Mitchell and I can’t see her carping about a pivot away from opinion to news seeing as she was one of the people who carped to Jeff Zucker way back in 2007 about MSNBC putting Olbermann and Matthews together covering the conventions.
So who does that leave? Well nobody else on MSNBC’s news side falls into the category of “High Profile”. So that leaves the opinion side of MSNBC’s schedule…what’s left of it…as the probable source for these grumblings.
To that I say…consider the source. You guys had your shot. You couldn’t get it done. This is the result. Deal with it.