Dobb’s Beats CNBC…And These Numbers Matter…

Talking Biz News writes that Lou Dobbs’ FBN show beat its CNBC counterpart in Total Viewers for the first time in September…

The program had previously topped CNBC in the advertising demo of persons aged 25-54, but this is the first monthly win for both the network and the program in total viewers.

Hosted by Lou Dobbs, the program averaged 115,000 total viewers for the 7 p.m. to 8 p.m. time slot compared to CNBC’s 113,000 viewers for September.

I’ve dinged FBN in the past for touting once in a blue moon outliers when long term trend data is what matters. Well now we have some long term trend data and it’s definitely noteworthy.