CNBC, Nielsen, And The Future…

This flew under my radar screen. This video snippet is Linda Yaccarino, NBCUniversal’s Chairman of Advertising Sales and Client Partnerships, being interviewed by Randall Rothberg from the Interactive Advertising Bureau about TV measurement when the subject of CNBC exiting Nielsen comes up.

Some pretty jaw dropping bits in there…like Nielsen using only 9 homes for CNBC’s C3 measurement sample.

Also of note is the veiled hint that MSNBC (and NBCU sports channels) could follow CNBC off Nielsen.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: