CNBC, Nielsen, And The Future…

This flew under my radar screen. This video snippet is Linda Yaccarino, NBCUniversal’s Chairman of Advertising Sales and Client Partnerships, being interviewed by Randall Rothberg from the Interactive Advertising Bureau about TV measurement when the subject of CNBC exiting Nielsen comes up.

Some pretty jaw dropping bits in there…like Nielsen using only 9 homes for CNBC’s C3 measurement sample.

Also of note is the veiled hint that MSNBC (and NBCU sports channels) could follow CNBC off Nielsen.