MSNBC To Air Bloomberg Programming?

CNN’s Dylan Byers writes that MSNBC is considering Mark Halperin and John Heilman’s Bloomberg show at 6pm…

The talks, first reported by New York Magazine, center around rebroadcasting Bloomberg’s 5 p.m. show “With All Due Respect” at 6 p.m. on MSNBC, sources at both networks who are familiar with the discussions said.

“With All Due Respect” is hosted by “Game Change” co-authors Mark Halperin and John Heilemann, who are regular guests on MSNBC’s “Morning Joe.”

It’s worth noting in Gabriel Sherman’s original story on this, that Andrew Lack wanted to move Lawrence O’Donnell to that time slot but O’Donnell balked. That I find very interesting.

But back to Halperin and Heilman. Byers also drops this poison pill…

For many at NBC, the idea of rebroadcasting a competitor’s show feels desperate. “Talk about out of ideas,” one on-air talent at MSNBC said. “We’re going to run a rerun of another rival network’s show? As a programming decision that is completely insane.”

Ouch. That struck a nerve at 30 Rock because NBC Universal News Group’s Senior Vice President of Communications Mark Kornblau punched Byers in the face on Twitter

Talk about conflicted. We (CNN) are going to cover our competition’s possible moves and pretend we are neutral?

There are reasons to tee off on CNN’s media reporters and the not at all clear roles they have which lead to conflict of interest charges being thrown…mostly doing with the coverage of their own network. But this particular attack smacks more of sour grapes than anything else. What’s Byers going to do? Not quote what some MSNBC talent gabbed to them about? Please…

But back to the main story. The anonymous MSNBCer is dead on. This is wrong on so many levels. It’s bad for MSNBC morale. It undermines Englewood Cliffs. And it gives even more exposure to a duo which already appear all over the place. This is one idea best left on the drawing board.

2 Responses to “MSNBC To Air Bloomberg Programming?”

  1. I’m OK with Heilman and Halperin doing their show on MSNBC. Until the network settles on their new schedule and hosts I’m not paying much attention anyway.

    The only host I want to see with a scheduled show is Steve Kornacki and that hasn’t happened yet.

    In fact, Brian Williams appears to be hosting most of the Dayside shows lately so who is actually listed as host doesn’t seem to make much of a difference.

  2. […] it’s a statement alright. Just not the statement Stelter is […]

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