January Numbers: MSNBC

MSNBC is noting its January ratings…


MSNBC Beats CNN in A25-54 Growth in Prime

“Morning Joe” and “The Rachel Maddow Show” Top CNN in A25-54, Best Month Since 2014

NEW YORK – February 2, 2016 – MSNBC saw the most growth in cable news for January 2016 during “Morning Joe” and Monday-Friday dayside programming (M-F 9a-5p). MSNBC’s dayside programming (M-F 9a-5p) was up 60% in A25-54 and 46% in total viewers while Fox News was up only 27% and CNN was down by 9%. MSNBC’s M-F 8-11p was up 44% in A254-54 and 45% in total viewers over last year, topping CNN which was only up 16% and tying Fox News which was only up 44% in A25-54 over last year in M-F 8-11p. January 2016 was the best M-F 8-11p demo performance for MSNBC since February 2014 and in total viewers since October 2013. M-F 9a-5p saw the highest A25-54 since March 2014.

“Morning Joe” was up 41% in A25-54 (127,000 vs. CNN’s 115,000) and 54% in total viewers (505,000 vs. CNN’s 396,000) over last year, beating CNN in both for the month. January 2016 was the best month for “Morning Joe” since January 2014. In M-F 6-9a, Fox News was only up 13% and CNN was down 17% in A25-54.

“The Rachel Maddow Show” beat CNN in A25-54 (244,000 vs. CNN’s 232,000) and total viewers (1,062,000 vs. CNN’s 727,000) for the month with double digit growth over last year, 59% in A25-54 and 42% in total viewers. At 9pm, CNN and Fox News were both down in A25-54 over last month. “The Rachel Maddow Show” had the best A25-54 delivery since February 2014 and best total viewers since October 2013.

“Hardball with Chris Matthews” (897,000 vs. CNN’s 727,000) and “The Last Word with Lawrence O’Donnell” (861,000 vs. CNN’s 652,000) also came in second for the month in total viewers.

Across the board MSNBC saw double digit growth over last year in both A25-54 and total viewers.

In M-F primetime:

On the weekends, “Melissa Harris-Perry” was up 89% in A25-54 on Saturday and 46% on Sunday over last year. It was the highest Saturday performance for “Melissa Harris-Perry” since February 2014 and highest Sunday since August 2014. “Weekends with Alex Witt” was up 80% in A25-54 on Saturday and 91% on Sunday with the highest A25-54 performance since March 2014.


5 Responses to “January Numbers: MSNBC”

  1. Funny segment on MJ this morning when Joe asked Rick Santorum to name a single thing Marco Rubio (who Santorum had just endorsed for POTUS) had accomplished in the Senate. Rick hummed and hawed but couldn’t name a single thing. After a few tries Joe gave up but noted there was one really big thing Rubio had done in the Senate – led the fight for immigration reform which included “amnesty”, which is how the GOP refers to legalizing illegal immigrants.

    I expect the Rubio campaign is quickly getting out the word, to all its surrogates, about how to deal with that question; as it will now be asked of any Rubio pundits appearing on TV. I also expect it will be a big topic in Saturday’s GOP debate.

  2. MSNBC is tripping all over itself. They’ve been pulling all the stops against Sanders. Ahead of the debate, Chris Matthews has been ranting about how Sanders is a Marxist/Communist, and not a real Jew. I-swear-I’m-not-a-Clinton-surrogate Debbie Wasserman Schultz had no choice but to defend Sanders’ Jewishness at that point. So then Matthews used the same slur they bleepped when Trump said it, nice.

    MSNBC is using the same script on Sanders that they follow against Republicans. The liberal MSM as a whole is in a rush to take down Sanders. What I can’t figure out is why they think Sanders is that strong. Or is it that they’re scared Clinton will unravel even before the nomination?

    Whatever the case, if they think the ratings boost is because of their take on the primary and not because of general interest in the campaign circus, they’re in for a rude awakening when the ratings hit new lows after the election.

  3. savefarris Says:

    The liberal MSM as a whole is in a rush to take down Sanders. What I can’t figure out is why they think Sanders is that strong.

    2 issues:

    A. Clinton is that weak. She’s a terrible, terrible candidate who lost the only competitive race she’s ever run.

    B. The Democratic base is so far gone left she can’t appeal to them while still keeping her viability in the general. If she plays for November, she doesn’t get there because she won’t get out of the primaries. But to win the primaries against Comrade Bernie, she’s got to veer into an unrecoverable skid.

  4. “Clinton is that weak. She’s a terrible, terrible candidate who lost the only competitive race she’s ever run.”

    ^^I tend to agree both Clinton and Sanders a weak candidates. Clinton is a poor campaigner and has a ton of baggage. She would be fine as POTUS but it’s going to be a tough slog to get there. Sanders is a good campaigner but to liberal for mainstream American.

    They need to hope either Trump, Cruz or Christie is the GOP nominee as they will have a really tough time against the three top establishment Republicans.

    The GOP lucked out in that Elizabeth Warren didn’t run. She’s younger, a much better campaigner than both Clinton or Sanders, doesn’t have Clinton’s baggage or Sanders socialist tag and she’s a woman. For Democrats she is the perfect mix. If Clinton implodes there will be a ton of pressure for her to get in the race.

  5. savefarris Says:

    The GOP lucked out in that Elizabeth Warren didn’t run.

    I’m not entirely sure Fauxcahontas is a better candidate or not. But if you think the MSM is in the tank for Hillary, having Warren get in would mean you ain’t seen nothing yet.

    In that instance, the current version of MSNBC would look like St*rmFr*ont compared to a Warren-fueled MSM.

    Oh, and speaking of MSNBC numbers …


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: