Yes, CNN Has Gone Off The Countdown Clock Rails…

New Republic’s Alex Shepard is the latest to note CNN’s Countdown Clock addiction…

Yesterday, CNN ran a countdown clock to the start of today’s New Hampshire primary. This morning, CNN ran a countdown clock to the start of its coverage of said primary, at 4pm. At 4pm, CNN ran a countdown clock to when the first exit polls would come in, at 5pm. At 5pm, CNN ran a countdown clock to when the first polls would close, at 7pm. At 7pm, it ran a countdown clock to when all polls would close, at 8pm. At 8pm, it will probably start a countdown clock to the South Carolina primary.

The worst thing about all of these clocks is that none of them have been particularly accurate! Yes, CNN’s coverage did begin at 4pm, but exit polls didn’t come in until well after 5pm, and as of 7:30pm, we still haven’t seen any primary results, which CNN has been teasing for hours. I would be upset that the countdown clocks haven’t been accurate, except the clocks are so clearly meaningless—though in an almost profound, Beckett-ian sort of way—that it doesn’t matter, because CNN’s endless countdown clocks are proof that nothing matters in this cold, senseless universe.

Everyone knows I have a long time hatred for CNN’s countdown clock overuse. I’ve been squawking on Twitter about it for months. Now others are jumping on the network.

One Response to “Yes, CNN Has Gone Off The Countdown Clock Rails…”

  1. No one needs to know to the second when anything is going to happen,but I do understand the clocks because they function as non-stop commercials for the network and it’s coverage/programming.You don’t have to break away from the anchors etc you can place what amounts to an ad on screen continuously.Plus,as annoying as these clocks are,I find them slightly less annoying than those over wide lower banners that stay on screen too long and block things like the person on screen’s name.

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