Carol Costello Interview…

The Atlanta Journal Constitution’s Rodney Ho interviews Carol Costello about her upcoming HLN show and other things…

For now, she said she has to focus on hiring a staff of writers and producers and do it quickly. She said the Los Angeles bureau is growing. Her former CNN colleague Michaela Pereira is already out there, airing a show that airs daily from 11 to 1 p.m. EST.

When I mentioned how HLN seemed to change strategy multiple times in recent years including an ill-fated effort to focus on Millennials, she admitted it was painful to watch at times. But she feels they have the right people in place and are “serious about winning. I do a very successful show now. I would not have gone to another network even in the family if I didn’t want to win.”

She notes that HLN – in a way that touches upon its Headline News roots – “whips through stuff. We won’t waste your time, at least on my show. We won’t carry hearings. We’ll monitor them.”

She hopes to have more “real” voices, fewer analysts and commentators.

I like where Costello’s head is…less analysts and commentators. Not so sure how well that will go down in New York though…since it will (accurately) be interpreted as a criticism of the way CNN, and by extension Jeff Zucker, does things.

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