Archive for April 20, 2017

Oops…

Posted in FNC on April 20, 2017 by icn2

Looks like some emails got misdirected in the O’Reilly-FNC split and Politico’s Joe Pompeo was the beneficiary

The day before Bill O’Reilly was cut loose from Fox News after 20 years with the network, his handlers appeared to believe they had at least one more card to pull that might help save his job in the midst of a sexual harassment scandal engulfing the top-rated prime time host.

On Tuesday, O’Reilly and his legal team debated whether to share with the leadership of parent company 21st Century Fox an April 13 email from Mary Pat Bonner, a Democratic fundraiser and ally of the liberal watchdog group Media Matters, which had spearheaded what she called an “advertiser education campaign” to get advertisers to pull out of O’Reilly’s 8 p.m. nightly broadcast, “The O’Reilly Factor.”

The email, whose recipients’ names were redacted in the version that was shared with POLITICO, announced two conference calls — originally scheduled for this Thursday and Friday — with Media Matters President Angelo Carusone. The purpose was to discuss “the success of the campaign so far, and our plans moving forward.”

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FNC Will Be Just Fine Without O’Reilly…

Posted in FNC on April 20, 2017 by icn2

If you’ve been reading all the “obituaries” on the O’Reilly era at FNC – and you would have to be living under a rock to avoid them – you’d think losing O’Reilly is a huge loss.

It might have been at one time but it hasn’t been the case for a while now.

The world (and by extension FNC) reached peak O’Reilly 11 years ago. His ratings now may be higher than 11 years ago but in terms of brand and perception, Bill O’Reilly was the top dog and the trailblazer at FNC in 2006, neither of which he was by the time of his ouster in 2017.

The world didn’t pass O’Reilly by but a series of things happened which made O’Reilly look almost mainstream and tame by comparison.

I first touched on this subject six years ago when I asked if Bill O’Reilly had become passe. In that article I noted that Glenn Beck’s arrival at FNC had made O’Reilly look a little tame by comparison.

But now looking back, it was more than that. Beck’s arrival signaled the beginning of the end of Bill O’Reilly as the barometer of FNC. He may have gotten the top ratings but he was no longer going to be the water cooler driver he had been prior to Beck’s arrival. Glenn Beck’s antics made O’Reilly look antiquated by comparison.

Similarly, another change that occurred around the same time as Beck’s arrival also contributed to the diversification of FNC’s brand from O’Reilly centric to diffuse across multiple talents; the breakup of Hannity and Colmes.

Dumping Colmes off the show made Hannity his own force of nature for the network. He already had some cachet but with Colmes hanging around the spotlight was never completely his. With Colmes gone Hannity was able to solidify his position and brand at FNC as the ultimate conservative base pandering homer.

Yes, that’s a derogatory way of putting it but that was and still is his function at FNC. You want consistency? You watch Hannity. You want your world reaffirmed? You watch Hannity. You don’t necessarily get that from O’Reilly because he can occasionally throw a maddening curve ball your way.

With Hannity holding down the base and Beck holding down the fringe, O’Reilly was no longer the perceived center of the FNC opinion universe…regardless of what his ratings did.

And then after Beck left there was The Five which broke up O’Reilly’s once upon a time iron grasp on FNC’s opinion center even further by providing a platform for more people to shoot there mouths off.

POV analysis which in 2006 centered chiefly on O’Reilly had, by 2017, dispersed itself to many fiefdoms. Hannity, The Five, Outnumbered, Tucker Carlson…it wasn’t just O’Reilly’s show any more.

This is why, though the ratings may dip a little from what O’Reilly had, Tucker Carlson’s takeover of 8pm should not hurt FNC financially to any significant degree. It’s why FNC can move The Five from 5pm to 9pm. It’s why slotting Eric Bolling in at 5 won’t do much if any ratings damage there either.

FNC diversified. It wasn’t just O’Reilly’s kingdom anymore. It’s why FNC will be just fine without O’Reilly.