MSNBC Gives Nicole Wallace 4pm…Demotes (?) Kornacki…

MSNBC announced that Nicole Wallace will be hosting the 4pm hour. That’s Steve Kornacki’s hour, btw. Kornacki is apparently going to be contributing to the hour but if that’s all he ends up doing this should be viewed as a demotion.

As for Wallace, it’s a further erosion of what’s left of the wall separating traditional journalism from the world of political operatives. So many have “crossed over” now, it’s almost meaningless to assert there even is a wall still. Salinger, Sawyer, Stephanopoulos, Wallace, Perino…where does it end?

In any case it looks on its face like MSNBC is cutting back another hour of news in favor of more POV Analysis.

NEW YORK (April 28, 2017) – MSNBC today announced that NBC News political analyst Nicolle Wallace will expand her role to host a new program that will air weekdays from 4-5pm ET. The New York City-based program will premiere in May.

Wallace, a former White House Communications Director, will tackle the latest political developments and conduct interviews with leading newsmakers. MSNBC host and political correspondent Steve Kornacki will continue his presence in the hour, providing in-depth discussion and analysis. The broadcast builds on the momentum of MSNBC dayside (M-F 9am-5pm), which delivered the network’s biggest total viewer audience ever in the first quarter of 2017.

Wallace will continue to appear frequently on TODAY as a political analyst. She will also contribute more special reports to the show, like her revealing series from the field over the last few months, “In Trump They Trust,” in which Wallace traveled the country speaking to the voters who elected Donald Trump. She also serves as a fill-in host for MSNBC’s “The 11th Hour with Brian Williams.”

“Nicolle played a huge role for us during the presidential election and through the first 100 days. We’re thrilled she’s stepping into this spot with Steve at her side,” said Phil Griffin, President of MSNBC. “Nicolle and Steve both distinguished themselves during the campaign with the smart insights our audience has come to expect.”

“There’s never been a more exciting or stunning time in American politics, and I’m grateful for the opportunity to have a daily conversation with our viewers about every dramatic twist and turn,” Wallace said. “I’m humbled by all of the opportunities MSNBC and NBC News have given me to report on the 2016 campaign and its ripple effects.”

Wallace contributed regularly to special reports and major events for both NBC News and MSNBC during the 2016 presidential election, including the Republican and Democratic National Conventions, President Donald Trump’s address to a joint session of Congress, and other major national stories. She also conducted exclusive one-on-one conversations with former Florida Governor Jeb Bush and New Jersey Governor Chris Christie at the height of the 2016 campaign.

Before joining NBC News as an analyst, Wallace served as a co-host of ABC’s “The View.” Previously, she was White House Communications Director to President George W. Bush. She also served as senior adviser to the McCain-Palin campaign in 2008.

Wallace is a California native and graduate of the University of California, Berkeley and Northwestern University’s Medill School of Journalism.

Wallace is a best-selling author of Eighteen Acres, It’s Classified, and Madam President.


2 Responses to “MSNBC Gives Nicole Wallace 4pm…Demotes (?) Kornacki…”

  1. “In any case it looks on its face like MSNBC is cutting back another hour of news in favor of more POV Analysis.”

    I disagree with this assessment. I like Steve Kornacki but I wouldn’t say his show was an “hour of news”. Usually, when there is news going on in the 4pm hour, Brian Williams is on. So, I wouldn’t say they’re trading a news show for an opinion show at all.

    I like Nicolle Wallace on The 11th Hour. She does a good job moderating a discussion.

  2. I agree with Andy. Kornacki’s hour was almost all POV political analysis – not news. The problem is while he’s is great at political analysis he’s not that great as a Dayside host. He appeared nervous and always needed a roll of papers in his hand as a prop. I’ve said here before that he was at his best when he hosted Up with Steve Kornacki and he needed to return to weekends where his casual style was best suited.

    Wallace is a good host despite of her background and will do fine as a Dayside host. I expect Kornacki will return to his comfort zone and do mostly political analysis while Wallace handles the hosting duties.

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