Archive for May 2, 2017

April Numbers: MSNBC…

Posted in Ratings Related on May 2, 2017 by icn2

MSNBC is noting its April ratings…

“THE RACHEL MADDOW SHOW” IS #1 IN A25-54 ACROSS CABLE NEWS IN APRIL, BEATING ALL REGULARLY SCHEDULED SHOWS ON FOX NEWS AND CNN

MSNBC Again Delivers More Viewers Than CNN in Total Day for 2nd Straight Month

“Morning Joe” Continues Total Viewer Victory Over Third-Place CNN for 26th Straight Month

MSNBC Tops CNN in Weekday Prime Among Total Viewers for 5th Consecutive Month; Ranks #2 in Prime for All Cable for 3rd Straight Month

MSNBC Weekday Prime Again Outperforms CNN in A25-54

“The Last Word with Lawrence O’Donnell” Bests CNN in Total Viewers and A25-54 at 10pm

MSNBC Surpasses CNN Among Total Viewers at 9am, 12pm, 7pm, 8pm, and 11pm

MSNBC Dayside Growth in Total Viewers Continues to Outpace the Competition
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April Numbers: CNN…

Posted in Ratings Related on May 2, 2017 by icn2

CNN is noting its April ratings…

CNN BEATS MSNBC IN TOTAL DAY, DAYSIDE

GROWS DOUBLE DIGITS OVER LAST YEAR

ALL WEEKDAY PRIME TIME SHOWS ARE UP

AC 360 +24%, CNN at 9pm +18%, CNN Tonight +36%

New Day Overtakes MSNBC’s Morning Joe (Again)

CNN Ranks Top 10 in ALL of Cable for Third Straight Month; Longest Streak in 15 Years

April was a strong month for CNN, with the network growing double digits from last year’s busy election year. This month, CNN was up in Total Day and dayside and all weekday prime time shows grew vs. a year ago. CNN also posted the 5th largest growth in ALL of cable in Total Day (25-54).
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HLN To Change Logo, Tagline…

Posted in HLN on May 2, 2017 by icn2

Well April came and went and, as I predicted, Carol Costello’s HLN show did not launch. But it may launch as soon as next Monday. Why? Because according to AdAge’s Jeanine Poggi that’s when HLN is going to unveil a new logo and tagline…

Over the past year HLN has been “returning to our news roots and emphasizing that the network is part of the CNN family,” Jautz said.

It is focusing on buzzy regional news stories, crime stories, entertainment and weather, according to Jautz, and leaving international affairs and in-depth political news to its Turner Broadcasting sibling CNN.

And on May 8, it will solidify that focus with the new tagline, “News that hits home,” and a logo that more overtly positions HLN as part of the CNN news family.

It would seem to me that the day you start a new branding campaign would be the day to have all your new shows in place so that’s why I think Costello’s show may launch Monday.

If it doesn’t launch Monday, HLN will have big time egg on its face.