Archive for May 30, 2017

MSNBC’s Status…

Posted in MSNBC on May 30, 2017 by icn2

Variety’s Brian Steinberg has a conveniently well timed profile of MSNBC. But I’m going to focus on the less PR friendly parts…

Some think the rejiggering may alter perceptions of MSNBC as a “liberal” network that’s only for blue states. “It seems to have moved a bit more to the center,” says Thomas O’Guinn, a professor of marketing at University of Wisconsin-Madison who studies the way TV viewing affects consumer beliefs. He acknowledges the network “has still signaled, in lower decibel levels and insult levels, that it is still the voice of the loyal opposition.”

MSNBC needs to do more to stay even with its competitors. It has brought in significantly less advertising revenue than Fox News or CNN, according to SNL Kagan, a market-research firm that is part of S&P Global Market Intelligence. Kagan projects Fox News will snare $912.6 million in ad revenue in 2017, while CNN will collect $427.4 million. But MSNBC is seen winning $267.8 million.

And rivals have grown the money they get from cable and satellite distributors faster than MSNBC. Kagan projects the monthly fee Fox News collects per subscriber will rise 24% between 2015 and 2017, to $1.55. CNN’s is seen increasing 19.7%, to 79 cents. But MSNBC’s is expected to rise just 4%, to 26 cents per subscriber, according to Kagan.

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May Numbers: MSNBC…

Posted in Ratings Related on May 30, 2017 by icn2

MSNBC is noting its May ratings…

MSNBC IS #1 IN A25-54 FOR WEEKDAY PRIME IN MAY, BEATING BOTH FOX NEWS AND CNN FOR 1ST TIME IN NEARLY 17 YEARS

“The Rachel Maddow Show” Wins May as the #1 Show Across All Cable News in A25-54, Scores Historic Monthly Win in Both Demo and Total Viewers at 9pm

“The 11th Hour with Brian Williams” is #1 at 11pm in A25-54 and Total Viewers

MSNBC Dayside Delivers Highest-Ever Monthly Delivery in MSNBC’s 20-Year History in Total Viewers, Posts More Total Audience and A25-54 Growth than the Competition

“The Last Word with Lawrence O’Donnell” Ties “Hannity” for #1 in A25-54, Again Beats CNN in Both A25-54 and Total Viewers
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