MSNBC’s Status…

Variety’s Brian Steinberg has a conveniently well timed profile of MSNBC. But I’m going to focus on the less PR friendly parts…

Some think the rejiggering may alter perceptions of MSNBC as a “liberal” network that’s only for blue states. “It seems to have moved a bit more to the center,” says Thomas O’Guinn, a professor of marketing at University of Wisconsin-Madison who studies the way TV viewing affects consumer beliefs. He acknowledges the network “has still signaled, in lower decibel levels and insult levels, that it is still the voice of the loyal opposition.”

MSNBC needs to do more to stay even with its competitors. It has brought in significantly less advertising revenue than Fox News or CNN, according to SNL Kagan, a market-research firm that is part of S&P Global Market Intelligence. Kagan projects Fox News will snare $912.6 million in ad revenue in 2017, while CNN will collect $427.4 million. But MSNBC is seen winning $267.8 million.

And rivals have grown the money they get from cable and satellite distributors faster than MSNBC. Kagan projects the monthly fee Fox News collects per subscriber will rise 24% between 2015 and 2017, to $1.55. CNN’s is seen increasing 19.7%, to 79 cents. But MSNBC’s is expected to rise just 4%, to 26 cents per subscriber, according to Kagan.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: