What Is Going On Over At HLN?

These are confusing times over at HLN. The network is showing signs of internal dissaray…or at the very least teetering on the edge of limbo.

How else to explain what’s happened since the network announced the arrival of Carol Costello and S.E. Cupp’s shows almost six months ago with deadlines that have since been blown and blown badly.

Cupp’s show was set to debut in June. It still hasn’t.

Costello’s show has fared even worse. First it missed a planned April launch. Then it missed an early June launch. Yesterday, TVNewser reported that it may launch in late August.

“May launch”.

Something very odd is going on over at HLN and it’s not set issues and probably not staffing issues…not after six months it shouldn’t be.

No…this is something…else.

So let’s speculate about what the “else” could be? We appear to have nothing but time to kill waiting for these shows to launch…

1) Budget realignment – The money isn’t there, for whatever reason (resource realignment, shifting priorities, etc…) and until it is Costello and Cupp’s shows are stuck in limbo, unable to launch.

2) Collateral damage from the AT&T/TW merger – The theory here is that the merger still being finalized (and not yet approved by the governmenet) has frozen HLN’s plans for the moment. I’ll admit that this theory is rather thin. I mean…HLN is still considered CNN’s bastard stepchild these days but it’s not that far gone that a merger should freeze new program launches. Unless…

3) Another network makeover is coming – I know, I know…that would be like what…the fourth or fifth makeover in the last 10 years? It would seem highly unlikely…and yet that could explain why neither show has launched if the new format would be incompatible with both shows. But this theory is undercut by the fact that we just got a new launch timeframe and the network has to be cognizant by now that each new launch timeframe that comes (and goes) makes the network look more and more feckless.

I’m thinking it’s some combination of 1 and 2. I think HLN is waiting…what for I’m not sure…but maybe its waiting for the merger to go through…

…and whether AT&T will be forced by the Trump administration to sell off CNN to have the merger approved. That is something I could easily see forcing HLN into “wait and see” mode.

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One Response to “What Is Going On Over At HLN?”

  1. Of course the most cynical (even borderline nefarious) explanation is that both Carol and S.E. were considered expendable at CNN and promised a gig at HLN — while really hoping they would find this forced move (contrary to what CNN claimed) to an ‘unwatched shadow of its former self’ channel they would surely find another job by now.

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