CBS is about to make a mistake…

Broadcast TV usually falls outside of my coverage area but every once in a while something comes along that I just can’t ignore. Today it is the idea that Vladimir Duthiers is the front runner to get the CBS This Morning seat vacated by the departed in disgrace Charlie Rose. Said news comes from today’s Page Six

Sources told Page Six last week that the network was “begging” new “60 Minutes” correspondent Oprah Winfrey to fill in and team up with best friend King. But a network source says, “Oprah will continue doing work for ‘60 Minutes,’ but has no interest in getting up at 4 a.m. every day.” The source added of Duthiers, “Vlad is a front-runner at this point … Like Charlie, Vlad’s strength is as an interviewer.”

Duthiers is a Peabody and Emmy winner, and got high marks for covering the Black Lives Matter protests in Ferguson, Mo. He was also CNN’s West Africa correspondent.

This would be a mistake. Not because it would be Duthiers. This has nothing to do with Duthiers or his abilities at all.

It would be a mistake because it ignores the obvious; CBS doesn’t have a bench with anyone capable of replacing Rose and to try to replace Rose from the CBS bench would mean CBS has forgotten the very reasons for putting Rose there in the first place.

CBS This Morning started out as a Charlie Rose vehicle. Sure, it had Erica Hill at Rose’s side (for a while anyways) and Gayle King was there too. But King didn’t start out as a full co-anchor. She would appear starting at the 8am hour.

CBS This Morning was always a Charlie Rose vehicle. Rose was hired because of the pedigree he had cultivated over decades at PBS. Rose was the lynchpin…the glue that held the show together. Even as Norah O’Donnell replaced Hill and King was allowed on the air at the beginning of the show and that triumvirate gelled into the cohesive unit that drove the CBS morning show to ratings gains while its competitors lost views, it was still Charlie Rose’s show because he still had the most gravitas.

This is why picking a relative no-name off the CBS bench breaks everything CBS had built up to this point. Doesn’t matter if it was Druthiers or Jeff Glor or Anthony Mason…nobody on CBS’ bench has the gravitas to fill the gap that Rose’s exit created and which the CBS morning show depended on.

It’s not like there isn’t gravitas remaining on the show. In the intervening years both O’Donnell and King have carved out their own spaces on the show. The smart play here would be to turn the show into a tandem and build off of what they created. They have earned the right to go it alone.

By bringing in a new third wheel, but one lacking in Rose’s gravitas and stature, the dynamic CBS had created gets destroyed. The only way that dynamic continues is with O’Donnell and King going it alone.

By not going that route, by essentially throwing up their hands and saying, “well, let’s kind of start over” and bringing on someone who doesn’t have the profile or background to lead the show the way Rose did, and only be able to follow in O’Donnell and King’s wake, CBS is saying that not only does it not understand the dynamic that made the show work, it would rather set things back with an on set chemistry disruption that is going to happen as the three hosts figure out their roles all over again but it is also a big time no-confidence vote in both O’Donnell and King that they aren’t good enough to go forward on their own.

Believe me, that is exactly what CBS would be saying, for without a Rose replacement capable of keeping the existing dynamic going, the best option in preserving the CBS This Morning dynamic is not to replace Rose with someone who can’t fill the role he played but to go forward with the two who are best placed to preserve that dynamic.

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5 Responses to “CBS is about to make a mistake…”

  1. I agree that bringing in someone no one has ever heard of is a mistake; but if you’re going to poach someone from ’60 Minutes’, and Oprah won’t do it, why not ask Anderson Cooper.

  2. Id like to see Anderson Cooper get that job…….but lets be honest……CBS isn’t going to bring in a guy who is losing to MSNBC Hayes regularly to captain their Flagship news program.

    CBS’s bench cant be that thin for crying out loud.

  3. harry1420 Says:

    Why not create a star? If you watch cbs this morning it’s because cbs actually covers news in the morning versus the crap on the other channels at the time. Me honestly I don’t care who is reading the teleprompter as long as I am getting informed. Let news be the star…you know like when ted turner owned cnn..news was the start NOT the person reading it.

  4. I think Anderson Cooper would be a great choice (I’ve always been of the opinion he’s beyond CNN and it’s holding him back).

  5. It’s better to burn out than to fade away.

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