Archive for the CNN Category

CNN Joins Alliance to Combat Google and Facebook in Ad Money War…

Posted in CNN on March 18, 2015 by icn2

The Guardian’s Mark Sweeny writes about a new group of media companies joining up to take on Facebook and Google in the lucrative online advertising Money wars…

The Guardian, the Financial Times, CNN, Reuters and the Economist have teamed up to pool their digital advertising space, to fight back against the drain of ad spend to tech giants such as Microsoft, Google and Facebook.

The initiative, called the Pangaea Alliance, will give brands access to more than 110 million online readers using a computerised, or programmatic, advertising system.

“Pangaea’s uniqueness lies in the quality of its partners,” said Tim Gentry, global revenue director of Guardian News & Media, publisher of the Guardian. “We know that trust is the biggest driver of brand advocacy, so we have come together to scale the benefits of advertising within trusted media environments.”

The global online display advertising market, worth an estimated $60bn (£41bn) according to WPP’s Group M, is increasingly becoming dominated by media owners that can offer giant scale to advertisers.

The Wonderlist: Your Reactions…

Posted in CNN on March 2, 2015 by icn2

If you saw CNN’s Wonderlist last night, what did you think? Vanuatu was already on my bucket list so I was hooked before the episode aired.

February Numbers: CNN…

Posted in CNN on February 24, 2015 by icn2

CNN is noting its February ratings…

CNN’S RATINGS MOMENTUM CONTINUES; NETWORK POSTS BIG GAINS OVER LAST YEAR

CNN Beats MSNBC for Eighth Straight Month

New Day Outperforms MSNBC’s Morning Joe Again; Tops by Largest Demo Margin Ever

MSNBC Sheds Viewers by Large Margins; Hits Decade Lows
Lost 55% of Primetime and 66% of Daytime Audience

CNN’s ratings momentum continued in February, with the network ranking #2 in cable news in total day in both total viewers and the demo 25-54, easily topping MSNBC. CNN also beat MSNBC once again in both M-Su and M-F primetime (demo 25-54) this month. The network has now outperformed MSNBC for eight straight months in total day (among both viewers and demo) and in M-Su/M-F prime (demo) — the longest streak across these dayparts in over six years (since November 2008).

CNN had big ratings gains this month, with all dayparts up significantly from year-ago levels, posting the largest growth in cable news. MSNBC continued to shed viewers, decreasing double-digits in all three key dayparts among P2+ and 25-54, posting the largest declines. CNN also posted the largest increases in daytime (9a-4p) among both total viewers and demo, while MSNBC daytime is down a whopping -66% to 36k in the demo, its lowest delivery in over 15 years.
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Nothing Story Of The Day…

Posted in CNN on February 17, 2015 by icn2

The Wraps Jordan Chariton wastes space writing up a perceived Washington D.C. conflict of interest story for CNN…

Responding to an anonymous email question from a CNN staffer regarding an unnamed D.C. executive who hosted the Obamas — along with other parents of Sidwell Friends School [in D.C.] — in their home for dinner, Zucker said there’s no issue.

“Zucker said no [it’s not a conflict] because he goes to cocktail parties all the time with different parents of his children’s friends,” the insider told TheWrap.

This is a big nothing burger Chariton writes about. Not because it’s not a conflict of interest, because by definition it is. It’s a nothing burger because most of the D.C. based media is conflicted with galas, events, off the record gatherings, holiday parties, and the like. Show me a D.C. based media person of note who doesn’t get sucked in to such things and I’ll show you an outlier. It’s endemic. Doesn’t make it right though. But let’s not single out one person at one network when this type of behavior is rampant in that city.

Jeff Zucker Interview…

Posted in CNN on February 17, 2015 by icn2

The Wrap’s Jordan Chariton interviews Jeff Zucker…

And CNN’s up big: 59 percent in viewers and 62 percent in the coveted 25-54 demo during the day; 35 percent in viewers and 50 percent in the demo in primetime (Monday-Sunday).

The formula: riding the coattails of breaking news — in many cases stretching that news far beyond its natural life cycle — mixed with a heap of original series. When Zucker deployed the latter, spearheaded by Anthony Bourdain, John Walsh and Morgan Spurlock, media critics howled he was stomping the news right out of the organization most trusted for it.

You can give Zucker credit for hiring Walsh but he wasn’t part of the hiring process for Bourdain or Spurlock. That was spearheaded by Mark Whitaker under a Jim Walton CNN Worldwide. Zucker almost certainly shaped to some degree how those two integrated with CNN so we can’t say he doesn’t deserve some credit there. But media writers need to remember that CNN’s move to taped programming preceded Zucker’s arrival.

Are you concerned with pushing away longtime CNN viewers who want all the news on CNN TV?

Good question, but wrong. Because what’s actually increased at CNN is the length of tune-in of our viewers, meaning that those viewers are actually watching for a longer length of time each time they come. So, we’re not alienating those viewers; actually by giving them what they’re interested in and more of it, they’re staying longer. That criticism from media critics — it may be a media criticism — but actually has been completely the opposite for our viewers. And our viewers have actually completely responded to it, and our length of tune-in has actually increased.

That answer is a bit of a dodge on the original question. Tune-in length does not automatically equate with airing “all the news”. CNN under Zucker has gone wall to wall more often on more stories but at the expense of covering more stories. This was underscored by the return of the hated “crawl”. Read the crawl on CNN sometime. Then see how many of those stories get mentioned on CNN’s air.

In previous years, critics said CNN was stuck in the 20th century of news, without a real identity in the increasingly partisan news world. What’s your identity now?

News. New. I believe we have reestablished the brand identity that this is the place for news. When the Paris terror attacks happen, when war breaks out in Ukraine, when unrest happens in Ferguson, people know that CNN is the place to come. News is our brand, and I think we’re doing more news in the morning, we’re doing more news all day, we’re doing news. We’ve added in the last year, five hours of additional news by doing news from 12 midnight to 5 a.m., so there’s more news on the network, so that has helped. We are basically doing live news 22 out of 24 hours a day. Everyone said we were getting out of news. We doubled-down on news.

Also a bit of a dodge of the original question. The criticism, which I didn’t think was ever well founded, was that CNN wasn’t adapting to the ideological landscape by sticking with news more often than partisan hackery. Zucker says that CNN has re-established its news brand. I don’t think it ever went away to begin with. Zucker’s argument is now that the brand has been re-established people identify it with recent breaking news events. I don’t think that ever went away either. It’s just that we have had more of those types of events the past couple years than we had the previous five or six.

Furthermore, Zucker trumpets adding overnight news in the past year. What this ignores is that last year CNN added that block and then took it away after MH370 cooled off only to bring it back when news started heating up again. If the news cycle starts cooling down again I would not at all be surprised to see overnight news disappear yet again.

As your numbers go up, why has Fox and MSNBC’s numbers gone down?

Listen, we should only have Fox News’ numbers. We’d be thrilled to have Fox’s numbers, and they deserve a lot of credit. With regards to MSNBC, I can’t speak to why they’ve declined dramatically — we’re just focused on what we’re doing here now.
*CNN up 51 percent, Fox News up 5 percent in all-important primetime news demo while MSNBC is down 45 percent for 2015

Zucker is playing it smart here. He’s not engaging either FNC or MSNBC with bulletin board material.

Unintended Consequences…

Posted in CNN on February 11, 2015 by icn2

Remember that announcement a month ago about CNN and Snapchat? Well it seems that the “Discover” platform on which Snapchat is carrying that network’s feed as well as many others is causing some grief for Android users…

In the screenshot above, you can see Snapchat having used over 40MB in the foreground (while the app was open) and a little more than 250MB in the background. In a span of a week, the app burned through a quarter of a gigabyte.

An XDA Developers post claims that an update delivered on January 27th is to blame. It introduced a Discover page that linked to news feeds from various sources such as CNN, National Geographic, and People. Users complained about the app quickly draining battery life, causing crashes, and sucking up background data.

Fortunately you can prevent Snapchat from running in the background. Just go to Data Usage under your phone’s settings menu and look for Snapchat. If it’s giving you problems, you should see it right at the top of the list of apps. Tap it and select the Restrict Background data option.

CNN’s Quiz Show…

Posted in CNN on February 9, 2015 by icn2

TKNN has details on CNN’s upcoming quiz show…

CNN has unveiled two new promos for its Presidents Day quiz game, appropriately titled CNN Quiz Show. There is the above video plus another, similar video that is running on CNN airwaves. A few weeks ago, CNN announced the game show with few details except that Anderson Cooper would be hosting and it would be airing on Presidents Day. We now know that CNN anchors will be the contestants in a team format. The teams will also be playing for a charity. The three teams are:

Jake Tapper and Alisyn Camerota who are playing for Homes for Our Troops which builds special houses for injured veterans.
John Berman and Erin Burnett
Chris Cuomo and Don Lemon

The quiz show is being labeled as the Presidents Day edition, allowing for more quiz shows to possibly occur. This current iteration is focusing on the Presidents of the United States.

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