Archive for the FBN Category

CNBC is in Trouble…

Posted in CNBC, FBN on January 30, 2017 by icn2

The Wrap’s Brian Flood has a story which is baaaaad news for CNBC…

Fox Business is finally in a position to surpass CNBC as the go-to network for breaking business news.

The network soared above its arch rival in total viewers every hour of the day from 9 a.m. through 8 p.m. when the Dow Jones reached a record high of 20,000 points last Wednesday.

Fox Business averaged 253,000 business day viewers when CNBC averaged only 178,000. Among the key news demo of adults age 25-54, FBN also averaged 41,000, versus 26,000 for CNBC.

(snip)

Fox Business is on pace to close January with the fourth consecutive monthly win in business day in total viewers. Business day is essentially primetime for CNBC and Fox Business, as both networks focus the stock market and financial programming.

CNBC is expected to pick up a monthly win among the key demo, but Fox Business’ four straight total-viewer victories has never happened in the nine-year history of the network.

Though Flood’s opening sentence is dubious at best – ratings success is a separate issue from the one of who is outscooping whom – there’s enough bad news here that Comcast is going to have to take a keener interest in the goings on at Englewood Cliffs.

NBC Universal pulled CNBC out of Nielsen ratings over out of home sampling issues so they can stall for a bit on responding publicly to the fact that FBN may now be a serious threat to the network’s perceived dominance (though I remain somewhat skeptical when FBN does head scratching things like not offering west coast repeats for new episodes of its most successful taped show Strange Inheritance).

Ultimately, however, the fact that FBN is now pulling in big enough numbers to put CNBC into second place in P2+ means the network has a very large PR stick it can swing around and score real blows against its New Jersey based competitor. Out of Nielsen or not, that is something that the folks who run CNBC can’t ignore for long because nobody else is ignoring it. CNBC is in trouble and if things keep going like this much longer, heads are going to start rolling.

Get Well Neil…

Posted in FBN, FNC on June 21, 2016 by icn2

TV Newser’s Chris Ariens reported this morning that Neil Cavuto had open heart surgery. Hope to see Cavuto back on the air soon…

Fox News and Fox Business anchor Neil Cavuto is on the mend following open heart surgery. Cavuto, 57, who has been off the air since May 31, underwent the procedure yesterday.

“Neil Cavuto had open heart surgery yesterday and came through it with flying colors,” a Fox News spokesperson said. “Knowing Neil, he’ll be back as soon as he can, but he is slated to return to hosting his three programs on Fox News Channel and Fox Business Network later this year. Everyone here is wishing him a speedy recovery.”

Money, Money, Money, Money….MONEY!

Posted in FBN on March 30, 2016 by icn2

I’m late to noting this. Ad Age’s Jeanine Poggi writes about FBN seeking higher ad revenues based off recent ratings gains…

Paul Rittenberg, Fox News’s head of ad sales, is gearing up to convince marketers that Fox Business Network deserves an increase in ad dollars. He will cite the results of a programming shift last June and the benefits of carrying presidential debates that drew massive tune-in.

“Fox Business Network is a bigger part of the mix than it has been in the past,” Mr. Rittenberg said. “This is the first time we’ve had a lot to brag about.”

“We will be talking to advertisers about why we think it’s fair that we get an increase in spending on FBN,” he added.

It’s a fair point but also one that’s predicated on the notion that FBN will have future big events to draw big eyeballs in.

The Hazards of Live TV: #25,144

Posted in FBN, FNC on December 7, 2015 by icn2

Elementary Math:

Add this to this and you get this.

Dash is the victim of Peters’ transgression. All Dash did was drop an s-bomb…Bob Beckel had done worse without punishment. Repeatedly. But Peters’ antics on FBN – the far worse offense – occurring on the same day as Dash’s flub forced the networks to take them both off the air.

Roger Ailes on FBN…

Posted in FBN on December 1, 2015 by icn2

AdWeek’s Chris Ariens interviews Roger Ailes about FBN…

Adweek: Do you think Fox Business can truly be in a place where they can overtake CNBC?

Ailes: It’s been a much slower start. If you go back and read the press around the time we launched I was always telling Rupert [Murdoch] ‘don’t do it, don’t do it.’ I dragged my feet for a long time, because I said ‘look we’re walking into a climate on business news where there is simply no demand for it.’ But one of the things I love about Rupert is he’s an eternal optimist. So he signed off on a billion dollars like he was ordering a ham sandwich. He bets on people or he bets on his own vision. And you have to face several problems with business news: Is there an appetite for business news on television? Who is that audience specifically? Do you want a market-oriented operation or a consumer-oriented operation? Do you want a bunch of intelligent former stockbrokers on the air or what do you want? You have to play to the Indiana old ladies investment club and you have to play to Wall Street. So it’s tough. It’s a tough grind.

Some will read this as excuse making but I’m reading it straight because I remember the press on FBN prior to launch and everything Ailes said about dragging his feet was accurate. He didn’t want to do it.

Strange Inheritance Season Two To Launch

Posted in FBN on October 28, 2015 by icn2

FBN announced that season two of Strange Inheritance will debut Nov 11…

NEW YORK, Oct 28, 2015 (BUSINESS WIRE) — FOX Business Network (FBN) will debut the second season of the hit story-driven reality series Strange Inheritance, on Wednesday, November 11 [th] with a four episode marathon from 9-11PM/ET.

Hosted by Jamie Colby, the series chronicles unusual stories of inheritance and debuted earlier this year as the highest rated show launch in the network’s history. This season will feature another 26 episodes ranging from Winston Churchill’s teeth to George Washington’s lost wallet and air back-to-back on Mondays in the 9PM/ET hour, with encore episodes airing Tuesday through Thursday at 9PM/ET.

Strange Inheritance is produced by Towers Productions, which is known for such programs as The History Channel’s Gangland, National Geographic’s Inside 9/11, The Weather Channel’s Storm Stories and A&E’s American Justice.

FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is available in more than 70 million homes in major markets across the United States. Owned by 21st Century Fox, the network has bureaus in Chicago, Los Angeles, Washington, DC and London. On the web at http://www.foxbusiness.com.

Ratings Improvement for FBN…

Posted in FBN on October 26, 2015 by icn2

Talking Biz News writes about FBN’s ratings improving…

Fox Business Network has nearly doubled its audience in the past year.

According to Nielsen numbers, Fox Business Network’s business day has pulled in an average of 102,000 total viewers this month, a 92 percent gain compared to October 2014.

In addition, the 25- to 54-year-old demographic saw a 60 percent increase year to year with an average of 16,000 viewers for October.

“Varney & Company” leads the network in viewers, closely followed by “Cavuto: Coast to Coast” and “The Intelligence Report with Trish Regan,” all of which have earned ratings wins over rival CNBC this fall.