I’m late to noting this. Ad Age’s Jeanine Poggi writes about FBN seeking higher ad revenues based off recent ratings gains…
Paul Rittenberg, Fox News’s head of ad sales, is gearing up to convince marketers that Fox Business Network deserves an increase in ad dollars. He will cite the results of a programming shift last June and the benefits of carrying presidential debates that drew massive tune-in.
“Fox Business Network is a bigger part of the mix than it has been in the past,” Mr. Rittenberg said. “This is the first time we’ve had a lot to brag about.”
“We will be talking to advertisers about why we think it’s fair that we get an increase in spending on FBN,” he added.
It’s a fair point but also one that’s predicated on the notion that FBN will have future big events to draw big eyeballs in.