Archive for the MSNBC Category

Don’t Give Trump The Satisfaction…

Posted in CNN, FNC, MSNBC on January 27, 2016 by icn2

So it appears as of this writing that Trump is going to schedule an event during the timeframe that FNC is airing its now Trump-less GOP debate. And of course he’s openly courting other networks to carry it.

They shouldn’t…at least not live. Don’t give Trump the satisfaction of dividing and conquering the networks. I fully expect CNN to not adhere to this because of how it swooped in and grabbed NBC’s GOP debate. MSNBC will probably carry it too.

They shouldn’t for the simple reason that it could happen to them at some point down the road if they allow for this precedent to be set. They should boycott Trump’s speech. Or at the very least, they should air it tape delayed until after the FNC GOP debate is over.

Not that I’m expecting this to happen. I’m no fool. Ratings and the possibility of revenue enhancement will win out over network solidarity. But they’re just shooting themselves in the foot in the long run.

Brian Williams and Rachel Maddow to Head MSNBC’s Iowa Caucuses Coverage…

Posted in MSNBC on January 25, 2016 by icn2

Variety’s Brian Steinberg writes about Rachel Maddow joining Brian Williams for MSNBC’s Iowa Caucuses coverage. I decided to cite this rather than MSNBC’s press release because Steinberg gets Maddow to comment on Williams and you-know-what…

Teaming Maddow with Williams may, at first blush, raise some eyebrows. Maddow is largely considered to be a meticulous reporter, while Williams started a tenure at MSNBC last fall after an embarrassing 2015 episode at NBC News which involved him embellishing a tale of a 2003 reporting trip to Iraq. He was suspended for six months and removed from his anchor job at “NBC Nightly News” on NBC. His main job at MSNBC is to cover big breaking news during the network’s daytime schedule.

“NBC and Brian sort of investigated that and worked that out and came to terms on that, and I think he’s back on the air for a reason,” said Maddow. “There really isn’t anybody better in terms of handling breaking news, serious news, and as a resource for having to deal real-time with quickly changing information, he’s the best there is. She added: “What’s past is past.”

I actually feel sorry for Maddow being the one who has to front for the network on the Williams fiasco. Sort of investigated? What’s past is past? Ugh.

Nobody cares. They should care. But nobody cares that NBC has been positively opaque on its Williams investigation. There’s been no public accounting. Williams hasn’t said a word beyond that carefully choreographed Matt Lauer interview. And it has succeeded because nobody has tried to hold NBC’s feet to the fire.

In fact nobody has said much of anything about Williams apparently being MSNBC’s M-Fr only breaking news anchor. There have been several big stories that have occurred over a weekend timeframe since Williams’ return to air and yet Williams wasn’t a part of any of them. The latest one was the big snowstorm. I could see extenuating circumstances being a factor once or twice but it’s happened every single weekend that there was big breaking news.

Williams’ weekend disappearing act is a story – if for no other reason than there hasn’t been any discussion of it to clear the air.

What the heck?

Posted in MSNBC on January 24, 2016 by icn2

Mediaite’s Jon Nicosia scoops about a bizarre job posting for MSNBC…

If you are MSNBC Host Chris Hayes, a recent job posting from NBC Universal has got to make you more than a little anxious. The network posted a job opening on 1/15 presumably looking for a senior producer for the Rachel Maddow Show. That, in and of itself, would hardly raise eyebrows. But it’s when you actually open the posting, and see the primary responsibility for the position that the news emerges:

“Responsible for creating, producing and supervising segments for a new MSNBC Primetime show.”

Nicosia goes on to speculate…logically…that his means MSNBC is planning on cancelling Chris Hayes show…though at this point I’d characterize it as Euthanasia.

This seems like the sort of posting that is both honest and inadvertently revealing. If you are MSNBC looking to hire a senior producer for a new show that you aren’t yet prepared to announce but also want to let prospective candidates know that it’s a big, creative position you might very well bury it in a Rachel Maddow job posting.

I totally disagree. If this isn’t a mistake in the rec’s job description, and for MSNBC’s sake I hope it is a mistake, this is an unmitigated PR disaster. This is atypical network behavior. No network announces a lineup shakeup this way…not intentionally anyways.

The first thing you do is announce the new host/show. Then you line up the people to staff it. This is ass backwards…the tail wagging the dog. And it’s not something you do publicly this way under any circumstance. Not deliberately anyways. The reason you don’t do it will become all too clear in the next few days as MSNBC is forced to either deny that Hayes’ show (or anyone else’s show) is done or confirm that someone’s show is done whereupon MSNBC must next field uncomfortable questions about why they chose to do it this way and whether the host who is about to lose their show was told beforehand or not.

It is precisely because this looks all wrong and isn’t how things are done that I’m still thinking this may all be some sort of clerical error. But we’ll find out soon enough…

Update: The rec has been changed and the new primetime show part has been removed.

NBCUniversal vs. Nielsen: Round 3

Posted in CNBC, MSNBC on January 13, 2016 by icn2

And the heat gets turned up a little more. The Wrap’s Tony Maglio writes about more shots fired Nielsen’s way from the NBCUniversal camp…

You better step your game up, Nielsen — because other TV ratings options are gunning for your gig.

NBC Research President Alan Wurtzel endorsed three alternatives to Nielsen on Wednesday, as the industry’s leading audience-measurement company has been considered antiquated and slow to adapt for quite a while — but has remained the top dog thanks to no real competition.
Wurtzel told critics and reporters in attendance to pay attention to the following options: Symphony Advanced Media, TiVo/Reality Mine and Rentrak/ComScore.

Wurtzel praised the first two Nielsen alternatives for providing true cross-platform measurement and requiring no third party intermediary. Symphony, which uses audio recognition via a consumer’s cell phone microphone, specifically is “generating industry interest,” he said.

NBCUniversal vs. Nielsen: Round 2…

Posted in CNBC, MSNBC, Ratings Related on January 7, 2016 by icn2

Variety’s Andrew Wallenstein writes about comments NBCUniversal Chairman of Advertising Sales and Client Partnerships, Linda Yaccarino, made about Nielsen…

She issued a call to action for the entire industry to make their frustrations known. “It’s unfair to marketers, it’s unfair to content creators, and it’s up to all of us in this industry to take a stand,” said Yaccarino. “If Nielsen isn’t up to the job, we need to walk away and reach beyond a C3 rating.”

Yaccarino cited NBCU’s move last October to take CNBC Business Day off of Nielsen as an example of the industry not having to fear negative repercussions.

“Nothing bad happened,” Yaccarino noted. “The sky didn’t fall. The network didn’t go off the air. In fact, marketers love that they’ve finally got an accurate picture of their audience. And there’s no reason we can’t do that across our entire industry.”

If Nielsen’s move toward introducing a Total Audience Measurement solution that adequately tracked viewing across platforms was supposed to satisfy NBCU, Yaccarino didn’t seem too impressed. She cited Nielsen’s expansion from 25,000 to 40,000 homes to measure wasn’t enough considering offices and bars still aren’t being monitored.

“Yes, Nielsen just debuted their Total Audience metric, but progress is slow, and we have some serious questions about their methodology,” said Yaccarino. “There’s nothing ‘total’ about that metric if you ask me.”

Former FBN Topper Named Executive In Charge of Morning Joe…

Posted in MSNBC on January 5, 2016 by icn2

MSNBC announced today that Kevin Magee was brought on board as Executive In Charge of Morning Joe…


NEW YORK – January 5, 2016 – Today, Kevin Magee was named the new Executive in Charge of MSNBC’s “Morning Joe.” Magee who previously served as Executive Vice President for Fox Business Network will begin in the new role immediately and work alongside Executive Producer Alex Korson.

Most recently, Magee served as Executive Vice President of Fox Business Network and Executive Vice President of Fox News Radio. Prior to that, Magee was the Head of Programming for Fox News Channel from 2001-2006. He was also Business News Executive Producer at CNBC and a Senior Producer for “Good Morning America.”

“As we enter a fascinating and historic election year, we are thrilled to add Kevin’s knowledge of news gathering and morning television,” said Phil Griffin. “’Morning Joe’ is the most influential news show on television and Kevin’s insight and experience will be a huge asset to our team.”

Magee replaces Emmy Award winning TV veteran Michael Weisman who was Executive in Charge of “Morning Joe” over the last twelve months collaborating with Mr. Korson, in which time the show secured over 100 Presidential candidate interviews and more viewers watched “Morning Joe” than CNN for the 6th year in a row.

“Michael was a great help in revitalizing the show and doing exactly what we brought him on to do,” said “Morning Joe” co-host Joe Scarborough. “Though we knew he was only committed to helping for one year, we will continue to seek his invaluable insights and Michael will always remain a critical part of the Morning Joe family.”

Related: TVNewser hears that MoJo is still slated to expand to four hours. I think it’s a mistake. They already air twenty minutes of tape at 8am.

MSNBC to Re-Air Halperin/Heilmann Bloomberg Show…

Posted in Bloomberg, MSNBC on December 7, 2015 by icn2

CNN’s Brian Stelter writes that MSNBC is going to announce that it will indeed re-air Mark Halperin and John Heilmann’s Bloomberg TV show…

Replacing a fiery liberal talk show host like Sharpton with the insidery duo of Mark Halperin and John Heilemann is a statement by Andy Lack, the chairman of NBC News and MSNBC, about his vision for the cable news channel.

Lack is in the process of remaking the channel, seemingly away from partisan opinion and toward political news.

Oh, it’s a statement alright. Just not the statement Stelter is suggesting…


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