Archive for the MSNBC Category

Hugh Hewitt Gets MSNBC Weekend Half hour…

Posted in MSNBC on June 22, 2017 by icn2

TVNewser’s Chris Ariens reports that Hugh Hewitt will be getting a half hour show on early weekend mornings.

As part of the expansion, conservative radio talk show host and MSNBC contributor Hugh Hewitt is getting a half hour show, airing Saturdays at 8 a.m. ET. In addition, Thomas Roberts will anchor two hours in the evening both weekend nights.

Cue the delusional howls of “MSNBC is abandoning the Left” in 3, 2, 1…

It’s hardly prime timeslot placement and it’s only a half hour. Not exactly a full throated embrace of Hewitt. But it does give the network the ability to point more at balance than say FNC can. And before the J$ brigade storms this blog in protest, I ask you to name me one show, just one show, that is fronted on FNC by a prominent liberal equal to Hewitt’s prominence on the Right.

MSNBC’s Status…

Posted in MSNBC on May 30, 2017 by icn2

Variety’s Brian Steinberg has a conveniently well timed profile of MSNBC. But I’m going to focus on the less PR friendly parts…

Some think the rejiggering may alter perceptions of MSNBC as a “liberal” network that’s only for blue states. “It seems to have moved a bit more to the center,” says Thomas O’Guinn, a professor of marketing at University of Wisconsin-Madison who studies the way TV viewing affects consumer beliefs. He acknowledges the network “has still signaled, in lower decibel levels and insult levels, that it is still the voice of the loyal opposition.”

MSNBC needs to do more to stay even with its competitors. It has brought in significantly less advertising revenue than Fox News or CNN, according to SNL Kagan, a market-research firm that is part of S&P Global Market Intelligence. Kagan projects Fox News will snare $912.6 million in ad revenue in 2017, while CNN will collect $427.4 million. But MSNBC is seen winning $267.8 million.

And rivals have grown the money they get from cable and satellite distributors faster than MSNBC. Kagan projects the monthly fee Fox News collects per subscriber will rise 24% between 2015 and 2017, to $1.55. CNN’s is seen increasing 19.7%, to 79 cents. But MSNBC’s is expected to rise just 4%, to 26 cents per subscriber, according to Kagan.

The MSNBC Conundrum…

Posted in MSNBC on May 15, 2017 by icn2

In a semi must read article that clearly takes sides and doubles as an Andy Lack hit piece, The Huffington Post’s Ryan Grim writes about MSNBC’s ratings rise and how that is allegedly making life difficult for one person at NBC…

But from inside, the news about Wallace and Hewitt was seen as just two more steps toward the full execution of the vision of Andy Lack, the NBC News executive who oversees MSNBC. He has made quite clear his plan to move the cable news network away from its bedrock liberalism and toward a more centrist approach personified by Brian Williams — even including hosts of a conservative bent, as typified by hosts like Megyn Kelly or Greta Van Susteren, who Lack brought over from Fox News.

But Lack, in seeking to make this vision a reality, has an unusual problem for a TV executive: sky-high ratings. Since the election of Trump, MSNBC’s liberal primetime programs hosted by Chris Hayes, Rachel Maddow and Lawrence O’Donnell have surged not just in ratings but in the share of the cable news audience they’re capturing. In its earnings call on Thursday, NBCUniversal specifically cited the boost in ratings to “The Rachel Maddow Show” for a spike in profits. Maddow has been the top show on cable news in the key demographic for two months running, an inconceivable achievement at MSNBC.

Tossing those primetime hosts overboard while they’re raking in viewership and revenue has so far proved an elusive task.

“Hayes, Maddow, O’Donnell ― the entire primetime lineup is doing record numbers and Lack can’t stand it. It makes him furious,” said one senior MSNBC source, echoing the sentiment of many other insiders who spoke to HuffPost only on the condition of anonymity. (An NBC spokesman said Lack is happy with the high ratings.)

The Last Word for The Last Word?

Posted in MSNBC on May 14, 2017 by icn2

The Huffington Post’s Yashar Ali writes that Lawrence O’Donnell may soon find himself without a show on MSNBC…

Lawrence O’Donnell, host of MSNBC’s “The Last Word,” has just four weeks left in his contract, and the cable network does not appear to be interested in renewing his deal. Four well-placed sources tell HuffPost that MSNBC has not been in contact with O’Donnell’s team of representatives to negotiate a new deal.

The absence of active negotiations weeks before a contract expires is highly unusual and often a sign that a contract won’t be renewed. News networks normally don’t risk letting the contract of a host who has a highly rated program expire or even come close to expiring before renegotiating. A short time-frame puts the network at a strategic disadvantage in talks, that’s why cable networks often start negotiating renewals six to nine months in advance of a contract ending.

A spokesman for NBC News declined to comment on “ongoing negotiations.” Although, multiple sources from inside and outside the network have told HuffPost that no negotiations have taken place.

Surprising, considering how MSNBC’s prime time has been tearing it up in the ratings this year. But maybe not so surprising if Andrew Lack wants to get Brian Williams in at 10 instead of 11…

Steve Kornacki’s New Role

Posted in MSNBC on May 8, 2017 by icn2

With the announcement of Nicolle Wallace getting the 4pm hour on MSNBC, speculation centered on what would become of Steve Kornacki. Now we know. NBC announced that Kornacki has become NBC News and MSNBC’s National Political Correspondent and chief sub for Hardball with Chris Matthews…

STEVE KORNACKI NAMED NATIONAL POLITICAL CORRESPONDENT FOR NBC NEWS AND MSNBC

NEW YORK, NY – May 8, 2017 – Steve Kornacki has been named National Political Correspondent, NBC News and MSNBC, a role that will expand his duties and visibility across both networks, MSNBC President Phil Griffin announced today.
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MSNBC Gives Nicole Wallace 4pm…Demotes (?) Kornacki…

Posted in MSNBC on April 28, 2017 by icn2

MSNBC announced that Nicole Wallace will be hosting the 4pm hour. That’s Steve Kornacki’s hour, btw. Kornacki is apparently going to be contributing to the hour but if that’s all he ends up doing this should be viewed as a demotion.

As for Wallace, it’s a further erosion of what’s left of the wall separating traditional journalism from the world of political operatives. So many have “crossed over” now, it’s almost meaningless to assert there even is a wall still. Salinger, Sawyer, Stephanopoulos, Wallace, Perino…where does it end?

In any case it looks on its face like MSNBC is cutting back another hour of news in favor of more POV Analysis.

NEW YORK (April 28, 2017) – MSNBC today announced that NBC News political analyst Nicolle Wallace will expand her role to host a new program that will air weekdays from 4-5pm ET. The New York City-based program will premiere in May.

Wallace, a former White House Communications Director, will tackle the latest political developments and conduct interviews with leading newsmakers. MSNBC host and political correspondent Steve Kornacki will continue his presence in the hour, providing in-depth discussion and analysis. The broadcast builds on the momentum of MSNBC dayside (M-F 9am-5pm), which delivered the network’s biggest total viewer audience ever in the first quarter of 2017.
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Kate Snow Leaving MSNBC…

Posted in MSNBC on April 21, 2017 by icn2

TVNewser’s A.J. Katz writes that Kate Snow will be leaving MSNBC dayside to do work for the mother ship network…

Kate Snow is leaving her MSNBC show for expanded duties at NBC News.

NBC News president Noah Oppenheim announced that in addition to anchoring Sunday Nightly News, Snow’s new 3-year deal will include reporting stories for NBC’s upcoming Sunday news magazine show, which will be hosted by NBC News newcomer Megyn Kelly. Snow will also report pieces for NBC Nightly News, Today and Dateline.

Snow was doing six day work weeks for months so something had to give.

MSNBC’s dayside lineup has been in turmoil for a while now, despite the election being over. 10am has no designated anchor and now neither does 3pm. In addition Craig Melvin only anchors 4 days a week because of his Saturday Today duties. The network has been double and sometimes triple shifting Katy Tur for completely inexplicable reasons.

Tur is so far an interesting case study in branding confusion. Her big claim to fame was working the campaign trail and reporting from the field. MSNBC has been going out of its way citing her remote reporting in its advertising.

And yet how is the network using her? As a news anchor. She built up her brand doing one thing…the network has been advertising her doing that one thing…and then it winds up having her doing something completely different from the brand that’s been cultivated. It’s bizarre. They should have given her a D.C. job.