Archive for the Ratings Related Category

September Numbers: CNN…

Posted in CNN, Ratings Related on September 26, 2017 by icn2

CNN is noting its September ratings…

CNN HAS MOST-WATCHED THIRD QUARTER EVER

RANKS #2 IN CABLE NEWS FOR 3Q 2017

Key Programs Set Record Ratings, Post Double-Digit Growth from Last Year

CNN Beats MSNBC for 14th Straight Quarter;
Cuts Deficit with Fox News to Smallest in 9 years

FOR THE MONTH OF SEPTEMBER, CNN BEATS MSNBC IN ALL KEY DAYPARTS, PROGRAMS AMONG 25-54

CNN had its most-watched third quarter ever. The quarter ended Sunday with record high ratings throughout key dayparts and programs.

In Total Day, CNN had its most-watched third quarter ever among total viewers and its highest 3Q delivery among adults 25-54 in 16 years (since 2001). In prime time, CNN delivered its second highest 3Q since 2008 in both total viewers and the demo (25-54). During dayside programming (9am-4pm), CNN had its best 3Q delivery since 1995 in total viewers and since 2001 among adults 25-54.

Several key CNN programs also posted their highest 3Q deliveries on record among adults 25-54, including CNN’s Erin Burnett Outfront, Anderson Cooper 360, CNN Tonight with Don Lemon, The Lead with Jake Tapper and The Situation Room with Wolf Blitzer. New Day posted its second highest quarterly performance on record among both adults 25-54 and total viewers.

CNN ranked #2 in cable news this quarter, beating MSNBC once again in Total Day and dayside programming among adults 25-54. In Total Day, CNN outperformed MSNBC for the 14th straight quarter (266k vs. MSNBC’s 216k), the longest quarterly streak since 2Q 2010. In daytime, CNN topped MSNBC for the 20th straight quarter among adults 25-54 (244k vs. MSNBC’s 177k). During prime time, the competition is close, with only 6k separating CNN from MSNBC and 58k from Fox News. CNN’s weekend programming was #1 in both Total Day and prime time, easily outperforming both MSNBC and Fox News.

CNN cut the deficit with Fox News to it smallest in nine years (since 4Q-08) in Total Day among adults 25-54.

Several key CNN programs ranked #1 in cable news this quarter, posting higher demo audiences than both Fox News and MSNBC, including: Early Start with Christine Romans and Dave Briggs, State of the Union with Jake Tapper (noon) and Reliable Sources with Brian Stelter. CNN programming on Saturdays (11am-8pm and 9pm-5am) and Sundays (11am-1pm and 2pm-3am) also ranked #1 in cable news for the quarter.

Among ALL cable networks, CNN ranked #7 in Total Day and #10 in prime time among total viewers. This marks the fifth straight quarter and longest quarterly streak in nearly 22 years (since 4Q 1995) that CNN is a Top 10 Cable network among total viewers in Total Day.

(For context when comparing 3Q prime time a year ago – CNN had an unprecedented ratings lift and posted record high viewership due to the RNC and DNC convention coverage that aired during the third quarter last summer – which is why the network is down slightly vs. last year in the prime time daypart.)

Median Age:

Both MSNBC and Fox News’ audience skews much older than CNN’s as shown by the number of total viewers they attract vs. the key demographic adults 25-54. Year-to-date, CNN’s median age in Total Day is 60 years, Fox News and MSNBC are both 65. In prime time, CNN is 59 years, MSNBC is 65 years and Fox News has the oldest skewing audience at 66 years. CNN is tracking at its youngest yearly median age since 2008 in Total Day, while MSNBC is at its oldest on record.

CNN 3Q 2017 Program Highlights:

Mornings/Dayside/Afternoons:

Early Start with Christine Romans and Dave Briggs (4-6am) ranked #1 across cable news with 155k among adults 25-54, Fox placed second and MSNBC was third. Early Start grew +13% in the demo vs. third quarter a year ago.

New Day with Chris Cuomo and Alisyn Camerota (6-9am) had its second highest quarterly performance on record (229k among 25-54, 644k in total viewers) and is posting its largest quarterly share (including ties) of the cable news audience on record among both 25-54 (25%) and total viewers (19%). CNN has cut the quarterly deficit vs. Fox & Friends to its smallest since 4Q-08 in the key demo (-33%). New Day grew double-digits vs. last year, increasing +36% among 25-54 and +23% in total viewers.

CNN dayside (9am-4pm): CNN dominated MSNBC during dayside programming this month among adults 25-54 (244k vs. 177k), posting it highest 3Q performance since 2001 among 25-54 and since 1995 in total viewers. CNN dayside programming also increased +17% in the demo vs. a year ago. CNN has now topped MSNBC for the 20th straight quarter.

The Lead with Jake Tapper (4pm) ranked #2 in cable news this quarter in the key demo 25-54 with 278k, MSNBC followed with 217k. The Lead posted its highest 3Q ratings performance in both 25-54 (278k) and total viewers (1.013m) this quarter. The Tapper-led program grew +14% in the demo compared to third quarter last year.

The Situation Room with Wolf Blitzer also had a very strong quarter, posting its highest third quarter ratings on record at both 5pm and 6pm in the demo. The Sit Room at 5pm ranked #2 in cable news in the demo (298k), increasing +12% compared to last year’s busy election year. At 6pm, the Blitzer-led show also ranked #2 (323k), up +14% vs. third quarter a year ago.

Evenings/Prime Time:

CNN prime time (M-Su, 8-11pm) delivered its second highest 3Q performance since 2008 in both the key demo (388k) and in total viewers (1.099m). For context, when comparing 3Q prime time a year ago – CNN had an unprecedented ratings lift and posted record high viewership due to the RNC and DNC convention coverage that aired during the third quarter last summer.

Erin Burnett Outfront (7pm) posted its highest 3Q 25-54 delivery on record and the network’s best 7pm 3Q performance since 1995. The Burnett-anchored news program ranked #2 in cable news, averaging 365k among adults 25-54, MSNBC’s Hardball with Chris Matthews ranked third with 333k. EBOF has now topped MSNBC at 7pm for the 13th straight quarter. The program grew +12% in the demo compared to third quarter last year.

Anderson Cooper 360 (8pm) also posted its highest 3Q delivery on record, topping All in with Chris Hayes in the key demo adults 25-54 (421k vs. MSNBC’s 389k). The Cooper-led program has now outperformed MSNBC for 14 consecutive quarters. AC 360 was up +3% in the demo compared to last year’s busy political election year and was the highest rated CNN program in weekday prime time.

While MSNBC’s The Rachel Maddow Show has had ratings success at 9pm, CNN’s live 9pm programming had double-digit growth this quarter, increasing +15% among adults 25-54 and +10% among total viewers vs. third quarter a year ago.

CNN Tonight with Don Lemon (10pm) had its highest 3Q delivery on record in both adults 25-54 (416k) and total viewers (1.161m) this quarter and grew the most of all CNN weekday prime time programming, increasing +17% in the demo and +13% in total viewers vs. 3Q-2016. At 11pm, the second live hour of the Lemon-led CNN Tonight (358k) ranked #2 in the demo (up +9%) and +8% among total viewers.

Weekends:

CNN weekend total day ranked #1 in cable news in the demo, averaging 273k, Fox News was second with 249k and MSNBC was third with 153k among adults 25-54 this quarter. CNN was up the most in cable news increasing +34% in the demo and +18% in total viewers vs. last year.

CNN weekend primetime was also #1 in the demo this month with 355k, Fox News followed with 278k and MSNBC had 147k. CNN grew +42% in the demo and +27% in total viewers vs. third quarter last year.

On Saturdays, CNN New Day ranked #2 this quarter, growing double digits each hour.

Smerconish (Saturdays 9am) ranked #2 in the demo 25-54 (297k vs. MSNBC’s 172k) and among total viewers (980k vs. MSNBC’s 733k). The program was up +33% in the key demo and +22% among total viewers vs. a year ago.

CNN programming on Saturdays, which includes Newsroom with Fredricka Whitfield and Newsroom with Ana Cabrera, all ranked #1 in the demo 25-54 from 11am-8pm and from 9pm-5am. Each hour was also up double-digits vs. last year. On Sundays, CNN ranked #1 in cable news each hour on Sundays from 11am-1pm and 2pm-3am in the key demo 25-54, growing double digits.

Inside Politics with John King (Sundays 8am) ranked #2 in both adults 25-54 (239k) and total viewers (798k). MSNBC ranked 3rd. The King-led program grew +27% among adults 25-54 and +15% in total viewers vs. last year.

State of the Union with Jake Tapper (Sundays) ranked #2 in cable news at 9am in both adults 25-54 (342k) and total viewers (1.022m). The program grew +50% in the demo 25-54 and +29% in total viewers compared to third quarter year last year. The noon edition ranked #1 in cable news in the demo with 335k, Fox News followed with 246k and MSNBC was third with 206k, growing +36% from a year ago. MSNBC was a distant third at both 9am and noon. SOTU has now ranked #1 at noon for the third consecutive quarter among 25-54.

Fareed Zakaria GPS (Sundays) ranked #2 in cable news at both 10am and 1pm among both the demo (267k/223k) and among total viewers (974k/832k). Among 25-54, the program was up double digits at 10a (+12%) and 1p (+15%).

Reliable Sources with Brian Stelter (Sundays, 11am) ranked #1 in cable news among 25-54, posting its first quarterly win since Stelter began hosting in 2013. For the quarter, Reliable averaged 284k, Fox News’ Media Buzz followed with 272k and MSNBC’s AM Joy had 229k. The Stelter-led media program was up +25% in adults 25-54 vs. third quarter last year.

CNN 3Q 2017 Original Series, CNN Films and CNN Special Reports Highlights:

CNN’s The Nineties (7/9-8/20/17, Sundays 9pm) was the most-watched CNN Original Series to-date (thru 9/24/17) among 25-54 and third most-watched among total viewers. The decade series ranked #1 in both demos across cable news in its time period, outperforming the combined 25-54 delivery of Fox News and MSNBC. Every episode also ranked #1 among 25-54 across cable news in its time period, outperforming the combined delivery of Fox News and MSNBC.

CNN’s The History of Comedy Season 1 (2/9-8/13/17, Thu 10pm/Sun 10pm) was the second most-watched CNN Original Series to-date among both 25-54 and total viewers. HOC also ranked #1 among 25-54 across cable news in its time period.

CNN’s Declassified: Untold Stories of American Spies Season 2 to-date (7/22-9/23/17, Sat 9pm) ranks #2 among 25-54 across cable news in its time period. Pacing above its Season 1 average on Sundays at 10pm by double-digit percentages among both 25-54 and total viewers.

CNN Films: Elian Premiere (Thu 8/24/17) and CNN Films: The Reagan Show Premiere (Mon 9/4/17) attracted the youngest audience across cable news in their respective time periods. The premiere of CNN Films: Legion of Brothers (Sun 9/24/17) ranked #1 in cable news among adults 25-54 and second in total viewers in its time period.

CNN Special Report: Secret State: Inside North Korea Premiere (Fri 9/15/17) was the #1 cable news telecast of the day among adults 25-54 and the second most-watched CNN Special Report so far in 2017 among 25-54.

End of Month September 2017 Highlights:

CNN beat MSNBC in Total Day, dayside and prime time (M-Su and M-F) demo 25-54.

CNN posts robust ratings growth in all key dayparts and programs

Tops MSNBC in Total Day for 39th straight month among adults 25-54, longest monthly streak since January 2010.

Tops MSNBC in M-Su prime time for second straight month and for 34 of the last 39 months among 25-54.

Tops MSNBC in M-F prime time for the first time since February 2017 among 25-54.

Tops MSNBC in daytime for the 43rd straight month among 25-54.

CNN cut the monthly deficit with Fox News in Total Day, the prime time hours of 8pm and 9pm and weekday mornings.

Ranks #5 in ALL of cable in Total Day and #7 in prime time in demo 25-54.

All CNN programs beat MSNBC in the demo 25-54, posting double-digit growth:

Early Start with Christine Romans and Dave Briggs (4-6am) ranked #1 in cable news in the demo (173k); up +50% vs. last year.

New Day with Chris Cuomo and Alisyn Camerota back on top of MSNBC’s Morning Joe (262k vs. 210k), growing the most in cable news in the morning (+74%). New Day also posted its largest monthly demo lead over Joe (+25%) since May, 2015.

The Lead with Jake Tapper (4pm) ranks #2 in cable news, growing +39% in the demo vs. last September. MSNBC was a distant 3rd.

The Situation Room with Wolf Blitzer is #2 in cable news at both 5pm (+36%) and 6pm (+41%) posting the largest growth in cable news during those hours among 25-54. MSNBC ranked third.

Erin Burnett Outfront (7pm) ranked #2, beating MSNBC for the second straight month in the demo (408k vs. 296k), and for 38 out of the last 39 months. The program is up 48% from last year.

AC 360 (8pm) topped MSNBC also for the second straight month among adults 25-54 (485k vs. 344k), and for 37 of the past 39 months. The Cooper-led program is up +55% vs. last September.

CNN Tonight with Don Lemon (10pm) topped MSNBC’s Last Word with Lawrence O’Donnell for the first time since February 2017 (446k vs. 440k), growing +26% from last year. At 11pm, the second live hour of Tonight ranked #1 in cable news with 380k,

Fox News followed with 344k and MSNBC’s 11th Hour with Brian Williams ranked third with 309k.

CNN’s weekend programming ranked #1 in Total Day (358k) and prime time (419k) among adults 25-54. MSNBC was third.
Smerconish ranked #2 in cable news at 9am (353k, up +69%) and at 6pm (210k) in the demo.

State of the Union with Jake Tapper ranked #2 at 9am (up +91%) among 25-54 (467k). At noon, the program ranked #1 in cable news among adults 25-54 (451k) and among total viewers (1.314m), growing +110% and +41% respectively from a year ago.

Fareed Zakaria GPS ranked #2 at 10am in the demo (268k) up +16% from last year.

Reliable Sources with Brian Stelter was #2 in cable news at 11am (259k), increasing +23% from last September.

September Numbers: MSNBC…

Posted in MSNBC, Ratings Related on September 26, 2017 by icn2

MSNBC is noting its September ratings…

MSNBC EXPANDS LEAD OVER CNN ACROSS WEEKDAY PRIME, DAYSIDE AND TOTAL DAY IN TOTAL VIEWERS

MSNBC Weekday Prime Tops CNN in Total Viewers and A25-54, MSNBC’s Closest Position to FOX News in 17 Years

MSNBC Weekday Prime Finishes 1st in A18-49, Beating FOX News and CNN for 2nd Straight Quarter

“The Rachel Maddow Show” Dominates Cable News in Total Viewers and A25-54, 1st Time Any MSNBC Show is #1 for a Quarter in Cable News Among Total Viewers

“The 11th Hour with Brian Williams” Ranks #1 at 11pm in Total Viewers and for the 1st Time in A25-54
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July Numbers: MSNBC…

Posted in MSNBC, Ratings Related on July 31, 2017 by icn2

MSNBC is noting its July ratings…

MSNBC WINS A25-54 IN WEEKDAY PRIME IN JULY

MSNBC Dayside Leads CNN in Every Hour Among Total Viewers; Scores 2nd Highest Rated Month Ever in Total Viewers

MSNBC Weekday Prime Ranks #2 Across All Cable Networks in Total Viewers; Draws More Audience Than HGTV, History and TBS

“The Rachel Maddow Show” is the #1 Show for All Cable News in A25-54, A18-49 and Total Viewers

“Morning Joe” Bests CNN in A25-54 and A18-49 for the 2nd Straight Month and in Total Viewers for the 29th Straight Month

“The 11th Hour with Brian Williams” Tops FOX News and CNN in A18-49 and Total Viewers at 11pm for the 3rd Consecutive Month

More People Watch MSNBC Than CNN for Every Single Hour Weekdays from 6am Through 2am
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June Numbers: CNN…

Posted in CNN, Ratings Related on June 27, 2017 by icn2

CNN is noting its June ratings…

CNN HAS MOST-WATCHED SECOND QUARTER ON RECORD

BEATS MSNBC IN TOTAL DAY, DAYSIDE AND WEEKEND PRIME TIME

Key Programs Surge This Quarter, Posting Record Performance

The Lead with Jake Tapper Up +54%
The Situation Room with Wolf Blitzer Up +63%
Erin Burnett Outfront Up +65%
Anderson Cooper 360 Up +52%
CNN Tonight with Don Lemon Up +52%
New Day Grows the Most in Cable News in the Morning, Up +77%

FOR THE MONTH OF JUNE, CNN POSTS ROBUST GROWTH VS. YEAR AGO
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June Numbers: MSNBC…

Posted in MSNBC, Ratings Related on June 27, 2017 by icn2

MSNBC is noting its June ratings…

MSNBC Weekday Prime Tops FOX News and CNN in A18-49 for the 2nd Straight Month in June 2017

· MSNBC Weekday Prime Also Beats CNN in A25-54 and Total Viewers
· More People Turn To MSNBC Than CNN for the 4th Consecutive Month in Total Day
· “The Rachel Maddow Show” Wins June as the #1 Show Across All Cable News in A18-49, A25-54 and Total Viewers at 9pm
· MSNBC Dayside Posts Best Total Viewer Delivery Ever in Time Period and Improves Cable Network Ranking from #10 to #4 in Total Viewers, and Delivers Best A25-54 Since Nov. 2012
· Morning Joe Outpaces Third-Place CNN in A18-49, A25-54 and Total Viewers – Marking the Show’s 28th Straight Month Over CNN in Total Viewers
· “The Last Word with Lawrence O’Donnell” is #1 in A18-49 at 10pm for 2nd Month in a Row
· “The 11th Hour with Brian Williams” is #1 in Both A18-49 and Total Viewers at 11pm
· Four Other MSNBC Shows Beat CNN in Total Viewers: Weekdays at 9am, 7pm, 8pm and Saturdays at 10am

NOTE: June to-date ratings are based on Nielsen Live+Same data day for 5/29/17-6/25/17. Individual show data represents regular programming only, excluding specials and breaking news.
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May Numbers: CNN…

Posted in Ratings Related on May 31, 2017 by icn2

CNN is noting its May ratings…

CNN TOPS MSNBC IN TOTAL DAY, DAYSIDE IN MAY

CNN WEEKDAY PRIME TIME WAY UP, +48% VS. LAST YEAR

Anderson Cooper 360 Beats MSNBC; Grows +92%
CNN Tonight with Don Lemon Grows +90%

Erin Burnett Outfront #1
The Lead with Jake Tapper #1
Early Start #1
State of the Union with Jake Tapper #1
Fareed Zakaria GPS #1
Smerconish #1

New Day Grows the Most in Cable News in the Morning, Up +101%

CNN Ranks Top 10 in ALL of Cable for Fourth Straight Month; Longest Streak in over 21 Years

CNN once again dominated MSNBC in Total Day and daytime, and several key programs ranked #1, topping both Fox News and MSNBC this month. CNN outperformed MSNBC in Total Day for 35 straight months in the key demographic 25-54 (275k vs. 222k), the longest monthly streak since January 2010. CNN also beat MSNBC by wide margins throughout daytime programming, averaging a +54% advantage in the key demo (254k vs. 165k). The network also beat MSNBC during the day among total viewers (881k vs. 853k). CNN has now topped MSNBC during the daytime for 39 straight months among 25-54 and for 55 consecutive months in total viewers.

CNN showed tremendous growth this month throughout all dayparts and programs vs. last year. During weekday prime time, CNN grew +48% among adults 25-54 (456k vs. 308k) and +32% in total viewers (1.273 million vs. 963k). In M-F prime, CNN is posting the second largest growth in ALL of cable among adults 25-54. All of CNN prime time programs were way up this month, with Anderson Cooper 360 increasing +92%, CNN programming at 9pm (Cooper) up +63% and CNN Tonight with Don Lemon (10pm) growing +90% among adults 25-54. This month, AC 360 beat MSNBC’s All In with Chris Hayes and Erin Burnett Outfront ranked #1 beating both Fox News and MSNBC’s Hardball in the demo.
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May Numbers: MSNBC…

Posted in Ratings Related on May 30, 2017 by icn2

MSNBC is noting its May ratings…

MSNBC IS #1 IN A25-54 FOR WEEKDAY PRIME IN MAY, BEATING BOTH FOX NEWS AND CNN FOR 1ST TIME IN NEARLY 17 YEARS

“The Rachel Maddow Show” Wins May as the #1 Show Across All Cable News in A25-54, Scores Historic Monthly Win in Both Demo and Total Viewers at 9pm

“The 11th Hour with Brian Williams” is #1 at 11pm in A25-54 and Total Viewers

MSNBC Dayside Delivers Highest-Ever Monthly Delivery in MSNBC’s 20-Year History in Total Viewers, Posts More Total Audience and A25-54 Growth than the Competition

“The Last Word with Lawrence O’Donnell” Ties “Hannity” for #1 in A25-54, Again Beats CNN in Both A25-54 and Total Viewers
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April Numbers: MSNBC…

Posted in Ratings Related on May 2, 2017 by icn2

MSNBC is noting its April ratings…

“THE RACHEL MADDOW SHOW” IS #1 IN A25-54 ACROSS CABLE NEWS IN APRIL, BEATING ALL REGULARLY SCHEDULED SHOWS ON FOX NEWS AND CNN

MSNBC Again Delivers More Viewers Than CNN in Total Day for 2nd Straight Month

“Morning Joe” Continues Total Viewer Victory Over Third-Place CNN for 26th Straight Month

MSNBC Tops CNN in Weekday Prime Among Total Viewers for 5th Consecutive Month; Ranks #2 in Prime for All Cable for 3rd Straight Month

MSNBC Weekday Prime Again Outperforms CNN in A25-54

“The Last Word with Lawrence O’Donnell” Bests CNN in Total Viewers and A25-54 at 10pm

MSNBC Surpasses CNN Among Total Viewers at 9am, 12pm, 7pm, 8pm, and 11pm

MSNBC Dayside Growth in Total Viewers Continues to Outpace the Competition
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April Numbers: CNN…

Posted in Ratings Related on May 2, 2017 by icn2

CNN is noting its April ratings…

CNN BEATS MSNBC IN TOTAL DAY, DAYSIDE

GROWS DOUBLE DIGITS OVER LAST YEAR

ALL WEEKDAY PRIME TIME SHOWS ARE UP

AC 360 +24%, CNN at 9pm +18%, CNN Tonight +36%

New Day Overtakes MSNBC’s Morning Joe (Again)

CNN Ranks Top 10 in ALL of Cable for Third Straight Month; Longest Streak in 15 Years

April was a strong month for CNN, with the network growing double digits from last year’s busy election year. This month, CNN was up in Total Day and dayside and all weekday prime time shows grew vs. a year ago. CNN also posted the 5th largest growth in ALL of cable in Total Day (25-54).
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Q1 Numbers: MSNBC…

Posted in Ratings Related on March 27, 2017 by icn2

MSNBC is noting its Q1 ratings…

MSNBC OVERTAKES CNN IN TOTAL AUDIENCE IN 1Q17, SHATTERING RATINGS RECORDS

More People Turned to MSNBC Than CNN for Total Day M-F 6am-2am for March 2017 and 1Q17

“The Rachel Maddow Show” Is #1 in A25-54 in March 2017 – Beats “Tucker Carlson Tonight” on FOX News and CNN in the 9-10pm Time Period for 1st Time in Network’s 20-Year History

“Morning Joe” Sets Record in Total Viewers for 1Q17 and Bests CNN for Eighth Consecutive Quarter

MSNBC Weekday Prime 8-11pm Tops CNN for Fourth Straight Quarter in Total Viewers

MSNBC Programs Beat CNN and Deliver All-Time Highs Among Total Viewers at 7pm, 8pm, 9pm, 10pm and 11pm for 1Q17

MSNBC Is the Fastest Growing Cable News Network in Dayside Among Total Viewers, Draws the Network’s Biggest Audience in 9am-5pm Time Period Ever for 1Q17

MSNBC Digital on Track to Have Best Month and Quarter Ever

NEW YORK (March 27, 2017) – According to Nielsen, MSNBC beat CNN in total viewers during weekday prime (M-F 8-11pm) and total day (M-F 6am-2am) for the first quarter of 2017. MSNBC also drew the network’s largest total audiences ever for the quarter in many key dayparts, including weekday prime, total day and dayside (M-F 9am-5pm).
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February Numbers: CNN…

Posted in CNN, Ratings Related on February 28, 2017 by icn2

CNN is noting its February ratings…

CNN STRONG #2 IN CABLE NEWS IN FEBRUARY

CNN Tops MSNBC for 32nd Straight Month in Adults 25-54 in Total Day and Prime Time

New Day Beats Morning Joe Again; Has Second Best Month on Record

CNN Prime Time Shows Beat MSNBC Among Adults 25-54

Erin Burnett Outfront Has Best Performance Ever

Reliable Sources with Brian Stelter, State of the Union with Jake Tapper and Fareed Zakaria GPS All Rank #1 in Demo

February was another strong month for CNN with the network ranking #2 in cable news, with many programs posting record ratings and all shows growing double or triple digits compared to a year ago. CNN has topped MSNBC in Total Day (total viewers and 25-54) and in prime time (adults 25-54) for 32 consecutive months, the longest winning streak vs. MSNBC in nine years (since February 2008).

This month, New Day beat MSNBC’s Morning Joe for the second straight month and for the third time in the last four months among adults 25-54. February was the program’s second best month on record and its largest advantage over MSNBC since May 2015 in the demo. New Day also had its largest share of the cable news morning audience on record in the demo (25%).
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February Numbers: MSNBC…

Posted in MSNBC, Ratings Related on February 28, 2017 by icn2

MSNBC is noting its February ratings…

MORE PEOPLE WATCHED MSNBC THAN CNN IN FEBRUARY

MSNBC M-F Prime Finishes #2 Among All Cable Networks in Total Viewers, Beats CNN for Third Straight Month

MSNBC M-F Total Day Ranks #3 for All Cable, Outperforms CNN in Total Viewers

“Morning Joe” Ranks #2 in Time Period for All Cable, Continues Total Viewer Win Over Third-Place CNN for 24th Straight Month

“The Rachel Maddow Show” Ranks #2 for Total and Demo Audiences, Bests CNN for the 45th Straight Month

MSNBC Also Beats CNN Among Total Viewers at 7pm, 8pm, 10pm, and 11pm

NEW YORK (February 28, 2017) – For the month of February 2017, more people tuned in to MSNBC than CNN. MSNBC weekday prime (M-F 8-11pm) finished #2 in total viewers among all cable networks, beating CNN for the third straight month. MSNBC prime delivered higher growth than the competition, posting a gain of +64% among total viewers compared to February 2016 (vs. -29% for CNN and +30% for FOX News).

MSNBC also ranked #3 in total day (M-F 6am-2am) audience among all cable networks in total viewers. MSNBC’s full day growth far outpaced the competition, delivering the third most growth in all of cable and posting a gain of +60% compared to February 2016 (vs. +16% for CNN and +34% for FOX News).
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Q2 Numbers: CNN…

Posted in Ratings Related on June 28, 2016 by icn2

CNN is noting its Q2 ratings…

CNN STRONG #2 in Q2, CONTINUES TO CLOSE GAP WITH FOX

Posts Double-Digit Growth in Each Key Daypart, Every Weekday Program

Dominates MSNBC in Total Day, Prime and Dayside

#1 on Weekends

CNN Newsroom with Brooke Baldwin, The Lead with Jake Tapper, State of the Union with Jake Tapper and Fareed Zakaria GPS All Rank #1 in June

CNN was the number-two rated cable news network for the second quarter of 2016, which ended Sunday. CNN finished a strong number two among total viewers and adults 25-54 in both total day and prime time. It was the ninth consecutive quarter that CNN has finished in second place in total day among both demos and in prime time among adults 25-54, once again far ahead of third place MSNBC.

CNN continues to narrow the gap with Fox News. Among adults 25-54 in prime time in the second quarter, CNN finished just 9% behind Fox News (324k vs 358k). That is the fourth smallest quarterly deficit on record. And among adults 25-54 in total day, CNN finished 12% behind Fox News (190k vs 217k), the smallest quarterly deficit since 2008.

This quarter, CNN had double-digit growth across every key daypart and every weekday program compared to last year. Among the Top 40 cable networks vs. a year ago in total day, CNN is posting the second largest growth in both adults 25-54 and total viewers.
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April Numbers: CNN…

Posted in Ratings Related on April 27, 2016 by icn2

Yes, I’m a day late on this. I’ve been sick as a dog. CNN is noting its April ratings…

CNN #1 IN CABLE NEWS IN PRIME TIME;

BEATS FOX NEWS FOR 5 OF THE PAST 8 MONTHS

CNN Posts Triple Digit Growth in Prime Time; Most in TV

Narrows Gap with Fox News in Total Day to Smallest in Over Seven Years

CNN also #1 on Weekends

CNN ranked #1 in cable news in prime time in April. CNN beat Fox News for the fifth time in the last eight months in M-Su prime time (four of the past eight in M-F prime) among adults 25-54. The last time CNN had this many prime time wins in an eight-month period versus Fox News was over 14 years ago (Nov. 2001). CNN also handily topped MSNBC this month in all dayparts, with CNN besting MSNBC for the 22nd straight month in Total Day (among both total viewers and among adults 25-54) and in prime time (among 25-54). In total viewers, CNN has now beaten MSNBC for the fifth straight month (or seven out of eight months) in prime time. CNN continued to top MSNBC by wide margins during the day (9am-4pm) – posting a +36% advantage in total viewers (630k vs. MSNBC’s 464k) and +58% more among adults 25-54 (161k vs. 102k).

In April, CNN had the most growth of any television network (cable or broadcast) among both total viewers and adults 25-54, increasing triple digits in prime time. Among ALL cable networks in April, CNN ranked #7 in total viewers in M-F prime time. In Total Day, CNN was also up vs. last year, increasing +59% in total viewers and +48% among adults 25-54.

Of particular note, CNN has narrowed the gap with Fox News (196k vs. Fox News’ 215k) to its smallest level (-9%) in over seven years (since October, 2008) in Total Day among adults 25-54. CNN beat Fox News in prime time this month among adults 25-54.

Even using the less inclusive measurement (Live+SD), CNN beats Fox News to rank #1 across cable news among in both M-Su Prime (372k vs. Fox News’ 344k) and M-F Prime (435k vs. Fox News’ 402k) among adults 25-54 this month. CNN beat Fox News for the fourth of last eight months in M-Su prime among adults 25-54 (April, February 2016 and December, September 2015) in Live+SD. CNN was behind Fox News by -1k (293k vs. 294k) in October 2015 (Live+SD), but ahead of Fox News (307k vs. 300k) in the more inclusive measurement (Live+7).

CNN April 2016 Program Highlights:
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Q1 Numbers: CNN…

Posted in Ratings Related on March 29, 2016 by icn2

CNN is noting its Q1 ratings…

CNN HAS MOST-WATCHED QUARTER IN SEVEN YEARS

CNN UP TRIPLE DIGITS IN PRIME TIME; DAYSIDE POSTS HIGHEST RATINGS IN OVER FOUR YEARS

Narrows Gap with Fox News to Closest in Seven Years; Dominates MSNBC in All Dayparts, Biggest Prime Time Margin in Eight Years

Race for the White House Most-Watched CNN Original Series Ever

CNN is #2 Network in ALL of Cable in March

CNN had its most-watched quarter in Total Day in seven years (since 1Q 2009) and best prime time since 4Q 2008 in total viewers and adults 25-54.

For the quarter (January-March) that ended on Sunday, CNN ranked #2 in cable news across every daypart (Total Day, M-Su and M-F prime time). CNN was the fastest growing Top 70 cable network in prime time, up triple-digits in total viewers (+162%) and adults 25-54 (+139%).
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January Numbers: MSNBC

Posted in Ratings Related on February 2, 2016 by icn2

MSNBC is noting its January ratings…

MSNBC POSTS MORE GROWTH THAN CNN AND FOX NEWS DURING MORNING JOE AND DAYSIDE IN THE A25-54 FOR JANUARY 2016

MSNBC Beats CNN in A25-54 Growth in Prime

“Morning Joe” and “The Rachel Maddow Show” Top CNN in A25-54, Best Month Since 2014

NEW YORK – February 2, 2016 – MSNBC saw the most growth in cable news for January 2016 during “Morning Joe” and Monday-Friday dayside programming (M-F 9a-5p). MSNBC’s dayside programming (M-F 9a-5p) was up 60% in A25-54 and 46% in total viewers while Fox News was up only 27% and CNN was down by 9%. MSNBC’s M-F 8-11p was up 44% in A254-54 and 45% in total viewers over last year, topping CNN which was only up 16% and tying Fox News which was only up 44% in A25-54 over last year in M-F 8-11p. January 2016 was the best M-F 8-11p demo performance for MSNBC since February 2014 and in total viewers since October 2013. M-F 9a-5p saw the highest A25-54 since March 2014.
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January Numbers: CNN…

Posted in Ratings Related on February 2, 2016 by icn2

CNN is noting its January ratings…

CNN STRONG #2, UP DOUBLE-DIGITS IN JANUARY

Ranks #1 across Cable News in Weekend Total Day and Prime in Demo

CNN Special Events Programming Tops Competition

January was another strong month for CNN with the network kicking off the year ranking #2 in cable news and growing double-digits vs. a year ago. For the month, CNN ranked #2 in cable news in Total Day and Primetime in both total viewers and the demo 25-54. CNN has now topped MSNBC for the 19th straight month in Total Day among both total viewers and the demo, and in Primetime in the demo – the longest winning streak in almost eight years (since Feb. 2008). CNN has now beaten MSNBC in Primetime in total viewers for the second consecutive month. Also in January, CNN ranked #1 in cable news on weekends (Sat/Sun) in both Total Day and Primetime among 25-54.

Of particular note, CNN special events programming all ranked #1 across cable news in their time periods this month:
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NBCUniversal vs. Nielsen: Round 2…

Posted in CNBC, MSNBC, Ratings Related on January 7, 2016 by icn2

Variety’s Andrew Wallenstein writes about comments NBCUniversal Chairman of Advertising Sales and Client Partnerships, Linda Yaccarino, made about Nielsen…

She issued a call to action for the entire industry to make their frustrations known. “It’s unfair to marketers, it’s unfair to content creators, and it’s up to all of us in this industry to take a stand,” said Yaccarino. “If Nielsen isn’t up to the job, we need to walk away and reach beyond a C3 rating.”

Yaccarino cited NBCU’s move last October to take CNBC Business Day off of Nielsen as an example of the industry not having to fear negative repercussions.

“Nothing bad happened,” Yaccarino noted. “The sky didn’t fall. The network didn’t go off the air. In fact, marketers love that they’ve finally got an accurate picture of their audience. And there’s no reason we can’t do that across our entire industry.”

If Nielsen’s move toward introducing a Total Audience Measurement solution that adequately tracked viewing across platforms was supposed to satisfy NBCU, Yaccarino didn’t seem too impressed. She cited Nielsen’s expansion from 25,000 to 40,000 homes to measure wasn’t enough considering offices and bars still aren’t being monitored.

“Yes, Nielsen just debuted their Total Audience metric, but progress is slow, and we have some serious questions about their methodology,” said Yaccarino. “There’s nothing ‘total’ about that metric if you ask me.”

November Numbers: MSNBC…

Posted in Ratings Related on December 3, 2015 by icn2

MSNBC is noting its November ratings…

MSNBC RATINGS TREND CONTINUES: DOUBLE DIGIT GROWTH IN DEMO AND TOTAL VIEWERS ACROSS MORNING, DAYSIDE NEWS BLOCK AND PRIMETIME

“Morning Joe” Tops CNN for 9th Consecutive Month, “The Rachel Maddow Show” and “Hardball” Top CNN for 30th Month Straight

NEW YORK – December 2, 2015 – For November 2015, MSNBC continued to see significant double digit growth over last year in both the key 25-54 demo and total viewers especially in the dayside news block which was up 34% in total viewers over last year and 6% in 25-54 demo. “Morning Joe” also continued to top CNN in total viewers (524,000 vs. 440,000) for the ninth consecutive month and “Hardball” (871,000 vs. 808,000) and “The Rachel Maddow Show” (940,000 vs. 691,000) also each topped CNN for over two years straight. “The Last Word with Lawrence O’Donnell” topped CNN in total viewers (692,000 vs. 679,000) and “All In with Chris Hayes” was up 18% over last year in total viewers and had the second highest demo rating on the network for the month. MSNBC was second overall in M-F Prime 8-11p, the best since November 2014.

In total viewers, MSNBC’s Primetime saw significant growth across the board including re-airs and “Morning Joe” which increased 45% over last year. The complete “MSNBC Live” block and “Andrea Mitchell Reports” were also up over last year and “MTP Daily” was up 10% from September 2015 “MSNBC Live”.

In the key 25-54 demo, MSNBC saw double-digit growth for “Morning Joe” up 10% and “MSNBC Live with Thomas Roberts” up 27%. “The Rachel Maddow Show” was up a staggering 70% at 12a and “The Last Word with Lawrence O’Donnell” was up 61% at 1a. Since premiering in September, “MTP Daily” is up 10% over “MSNBC Live.”

On the weekends, “PoliticsNation with Reverend Al Sharpton” was up 17% in the 25-54 demo over last month’s premiere. On Saturdays, “Weekends with Alex Witt” was up 13% in total viewers and “Melissa Harris-Perry” was up 9%. On Sunday, “Up” was up 28% in the 25-54 demo and 10% in total viewers.

November Numbers: CNN…

Posted in Ratings Related on December 3, 2015 by icn2

CNN is noting its November ratings…

CNN RANKS 2ND IN CABLE NEWS IN TOTAL DAY AND PRIMETIME; #1 ON WEEKENDS IN ADULTS 25-54

CNN POSTS MOST TOTAL VIEWER GROWTH AMONG TOP 40 CABLE NETWORKS VS. LAST YEAR

New Day Beats Morning Joe in Demo; Joe Finishes Last behind CNN and HLN

CNN Original Series Rank Either #1 or #2 in Time Period

CNN was the #2 cable news network in November in Total Day and Primetime in both total viewers and adults 25-54. CNN outperformed MSNBC for the 17th straight month in Total Day among both demos, and in Primetime among 25-54. That is the longest winning streak over MSNBC in these dayparts and demos in over seven years. CNN has beaten MSNBC for the third straight month in M-Su Primetime among total viewers. The last time that happened was in Sep-09. For the month, CNN also ranked #1 in cable news on weekends (Sat/Sun) in both Total Day and Primetime (demo 25-54). Among the Top 40 cable networks, CNN posted the most growth (+25%) in total viewers and third most (+10%) among 25-54 vs. a year ago.
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October Numbers: MSNBC…

Posted in Ratings Related on October 27, 2015 by icn2

MSNBC is noting its October ratings…

“THE RACHEL MADDOW SHOW” TOPS CNN IN A25-54 DEMO AND TOTAL VIEWERS FOR THE MONTH

“Morning Joe” Tops CNN in Total Viewers, Ties in A25-54 Demo

MSNBC Continues to Gain Momentum in A25-54 Demo and Total Viewers

NEW YORK – October 27, 2015 – “The Rachel Maddow Show” tops CNN for regularly scheduled shows in total viewers (953,000 vs. 547,000) and the A25-54 demo (171,000 vs. 159,000) for the month of October 2015. “Morning Joe” also tops CNN in total viewers for eight consecutive months (463,000 vs. 351,000) and ties in the A25-54 demo for the past two months. Additionally, “Hardball with Chris Matthews” and “The Last Word with Lawrence O’Donnell” are all ahead of CNN in total viewers for October 2015.
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October Numbers: CNN…

Posted in Ratings Related on October 27, 2015 by icn2

CNN is noting its October ratings…

CNN #1 in Prime Time Demo for Second Straight Month; First Time in 14 Years

Ranks 2nd in Total Day for 16th Consecutive Month

Network Sees Most Prime Growth in Cable News vs. Last Year

CNN was #1 in cable news in the prime time demo in October, topping Fox News for the second straight month. The last time CNN beat Fox News for two consecutive months was 14 years ago (October-November 2001). CNN also beat MSNBC in prime time in both total viewers and the demo. In Total Day, CNN ranked #2 in cable news in total viewers and the demo, ahead of MSNBC for the 16th straight month. During dayside (9a-4p) CNN easily topped MSNBC by 46% in total viewers (539k vs. 369k) and had a 107% advantage in the demo 25-54 (122k vs. 59k). CNN also ranked No. 1 across cable news in weekend primetime among adults 25-54.
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CNBC, Nielsen, And The Future…

Posted in CNBC, MSNBC, Ratings Related on October 7, 2015 by icn2

This flew under my radar screen. This video snippet is Linda Yaccarino, NBCUniversal’s Chairman of Advertising Sales and Client Partnerships, being interviewed by Randall Rothberg from the Interactive Advertising Bureau about TV measurement when the subject of CNBC exiting Nielsen comes up.

Some pretty jaw dropping bits in there…like Nielsen using only 9 homes for CNBC’s C3 measurement sample.

Also of note is the veiled hint that MSNBC (and NBCU sports channels) could follow CNBC off Nielsen.

Q3 Numbers: CNN…

Posted in Ratings Related on September 29, 2015 by icn2

CNN is noting its Q3 ratings…

IN Q3, CNN RANKS #2 IN CABLE NEWS IN EVERY DAYPART

NEW DAY BEATS MORNING JOE FOR FIFTH STRAIGHT QUARTER

In September, CNN Beats Fox News In Prime For First Time In More Than 7 Years

In the third quarter (July –September) that ended Sunday, CNN enjoyed one of its best quarters in recent years. CNN ranked #2 in cable news across every daypart (Total Day, M-Su and M-F primetime), in its closest position to Fox News in years and firmly ahead of MSNBC. CNN was the only cable news network to grow in all categories compared to a year ago, showing the most significant gains in primetime. CNN narrowed the quarterly P2+ gap with Fox News to its smallest in Total Day in over four years, in M-Su Prime in more than six years, and in M-F Prime in six years. The network also topped MSNBC dayside (9a-4p) by wide margins this quarter, posting a +58% advantage in total viewers (506k vs. MSNBC’s 321k) and a +130% lead in the demo 25-54 (122k vs. 53k). CNN ranked #1 this quarter in weekend prime in the key adult 25-54 demo. MSNBC hit its 3rd lowest quarterly P25-54 levels in Total Day in over 10 years, in M-Su Prime in over nine years, and in Daytime 9a-4p in over 15 years. And CNN’s morning program, New Day beat MSNBC’s Morning Joe for the fifth straight quarter among adults 25-54.

Of particular note, CNN ranked #1, ahead of Fox News, for the month of September in primetime among adults 25-54. The last time CNN ranked #1 in prime time in cable news for any month was February 2008. In Daytime 9a-4p, Fox News averaged its 3rd lowest quarterly P25-54 delivery in 14 years.
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September Numbers: MSNBC…

Posted in Ratings Related on September 29, 2015 by icn2

MSNBC is noting its September ratings…

MSNBC SEES HIGHEST QUARTER OF 2015 IN 25-54 DEMO ACROSS ALL KEY DAYPARTS

MSNBC Continues to See Gains in 25-54 Demo and Total Viewers for September 2015

“Morning Joe” Tops “New Day” in Total Viewers and Ties in the Demo for September 2015

NEW YORK – September 29, 2015 – MSNBC wrapped up the third quarter of 2015 seeing the highest ratings in key dayparts for the year. MSNBC saw 25-54 demo highs for total day M-Su 6a-6a, M-F prime 8p-11p, M-Su prime 8p-11p, sales prime M-Su 7p-2a, sales day M-Su 6a-2a and M-F 9a-5p according to data from Nielsen (graph below). “Morning Joe”, “Hardball with Chris Matthews”, “All In with Chris Hayes”, “The Rachel Maddow Show”, and “The Last Word with Lawrence O’Donnell” were also up in total viewers for the quarter and over last year.
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August Numbers: CNN…

Posted in Ratings Related on September 1, 2015 by icn2

CNN is noting its July ratings…

CNN RANKS 2ND IN CABLE NEWS FOR 14TH CONSECUTIVE MONTH

New Day Beats Morning Joe for 14th Straight Month; Joe Finishes Last in Cable News in Demo Again, Behind HLN and CNN

State of the Union with Jake Tapper is Up vs. A Year Ago

CNN Original Series Rank Either #1 or #2 in Time Period

For the 14th straight month, CNN was the #2 cable news network in August among adults 25-54 in both Total Day and Primetime. That is the longest winning streak over MSNBC in the key sales demo in over seven years.

CNN was also #2 among total viewers, ahead of MSNBC, in Total Day (6a-6a). Buoyed by its coverage of the Republican primary debate, Fox News was the only cable news network to grow in August versus a year ago among both adults 25-54 and total viewers. CNN’s viewing levels were down compared to last year because of heightened viewership during the unrest a year ago in Ferguson.

Of particular note, CNN’s morning program, New Day, continued to beat MSNBC’s Morning Joe. For the 14th straight month, New Day topped Morning Joe in the all-important 25-54 sales demo. In fact, Morning Joe again fell to last place among all cable news morning programs in the sales demo, behind Fox News, CNN and HLN’s Morning Express.

In other ratings news in August:
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July Numbers: MSNBC…

Posted in Ratings Related on July 28, 2015 by icn2

MSNBC is noting its July ratings…

MSNBC SHOWS MORE GROWTH IN JULY 2015 THAN ALL OTHER CABLE NEWS NETWORKS

“Morning Joe” Tops CNN in Total Viewers for Fifth Month; Third Month of Demo Growth

MSNBC Primetime Tops CNN in Total Viewers

NEW YORK – July 28, 2015 – For July 2015, MSNBC showed more month-to-month growth than all other cable news networks. Many key MSNBC programs saw ratings improvements up from June 2015, including growth for “Morning Joe” (up 10%), “The Rachel Maddow Show” (up 7%), “Hardball with Chris Matthews” (up 11%), “All In with Chris Hayes” (up 13%) and “The Last Word with Lawrence O’Donnell” (up 23%), among total viewers. A number of MSNBC programs also topped CNN among total viewers, including “Morning Joe”, “The Ed Show”, “Hardball”, “PoliticsNation”, “All In with Chris Hayes”, “The Rachel Maddow Show”, “The Last Word” and in the Primetime M-F 8-11p daypart. In the A25-54 demo, MSNBC saw Total Day growth up 3% from July 2014 and up 6% from June 2015, and for Primetime, MSNBC was up 8% over June 2015.

“Morning Joe” beat CNN in total viewers for the fifth month in a row, and saw its highest monthly ratings since November of 2013. In total viewers, “Morning Joe” was up 33% from July 2014. For the A25-54 demo, “Morning Joe” rose consistently for the third straight month, 18% over June 2015 and 23% over July 2014.

MSNBC’s dayside programming also saw some ratings gains in total viewers over July 2014 and in the A25-54 demo, “The Rundown with Jose Diaz-Balart”, “MSNBC Live with Thomas Roberts” and “Now with Alex Wagner” are all up from July 2014.

On the weekends, MSNBC saw ratings boosts both in the demo and with total viewers. In July, “Up with Steve Kornacki” generated its highest ratings in the demo since December of 2014 and its highest ratings among total viewers since February of 2014. (Source: NSI, July 2015)

July Numbers: CNN…

Posted in Ratings Related on July 28, 2015 by icn2

CNN is noting its July ratings…

CNN RANKS 2ND IN CABLE NEWS FOR 13TH CONSECUTIVE MONTH

Only Cable News Net Up vs. a Year ago in All Four Dayparts; Posts Largest Growth in M-F Prime

New Day Beats Morning Joe for 13th Straight Month; Joe Finishes Last in Cable News in Demo Again, Behind HLN and CNN

State of the Union with Jake Tapper is Up Double-Digits in Total Viewers

CNN Original Series Post Strong Ratings this Month

CNN’s momentum continued in July, with the network showing strength, stability and growth across the board. For the 13th straight month, CNN ranked second in cable news in Total Day among both total viewers and the 25-54 demo rating. The network has now ranked #2 in primetime (M-Su/M-F) for the past 13 months in the coveted adults 25-54 demographic. This represents the longest streak across these dayparts and demos in more than seven years.

CNN is the only news network to grow from year-ago levels in all four key dayparts among both total viewers and the demo 25-54. The network is posting the largest growth in cable news in M-Su prime in the key demo 25-54 and the largest increases in M-F primetime in both demos. CNN is also registering the largest and only double-digit growth in daytime (9a-4p) among 25-54.

(Note: MSNBC’s total viewer (P2+) growth in July, 2015 is attributed to increases among adults 55+. Year-to-date, MSNBC is posting its oldest yearly median age on record in both total day and primetime.)

CNN Program Highlights:
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Q2 Numbers: CNN

Posted in Ratings Related on June 30, 2015 by icn2

CNN is noting its Q2 ratings…

IN Q2, CNN IS #1 ON WEEKENDS

RANKS A SOLID #2 IN WEEKDAY CABLE NEWS, WITH DOUBLE DIGIT GROWTH ACROSS THE BOARD

Network Posts Largest Quarterly Lead Over MSNBC in Primetime in Nearly Nine Years

CNN’s New Day Beats MSNBC’s Morning Joe for Fourth Straight Quarter; The Lead has Most Growth in Cable News; CNN Tonight Tops MSNBC in Total Viewers for the First Time Since 2Q-2013

MSNBC Hits Quarterly Lows Dating Back at Least 10 Years;
Fox News Registers Ratings Lows Since Before 9/11/01

CNN Original Series and Films Post Strong Ratings this Quarter

CNN’s competitive ratings performance and momentum continued this quarter with the network ranking #1 on weekends in both Total Day and Primetime in the demo 25-54 and a solid #2 in weekday cable across all dayparts (Total day, M-Su/M-F primetime and daytime), up significantly from year-ago levels while posting the largest growth in cable news. CNN has now beaten MSNBC in Total Day for the fifth straight quarter among both total viewers and 25-54 demo. In primetime, CNN also posted its largest quarterly advantage over MSNBC in nearly nine years among 25-54 (M-Su prime +50% since 3Q-06).
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May Numbers: CNN…

Posted in CNN, Ratings Related on June 2, 2015 by icn2

CNN is noting its May ratings…

CNN POSTS BIG GAINS IN MAY VS. LAST YEAR

NETWORK HAS BIGGEST INCREASE AMONG TOP 35 CABLE NETS

CNN Remains Firmly Ahead of MSNBC in all Categories; Has Largest Primetime Demo Advantage Over MSNBC in Years

New Day tops MSNBC’s Morning Joe; Erin Burnett Outfront & CNN Tonight Post Triple-Digit Growth

CNN Original Series Momentum Continues

CNN had big ratings gains in May with all dayparts (Total Day, M-Su/M-F primetime, daytime) up significantly from year-ago levels, posting the largest growth in cable news. In Total Day, CNN saw the biggest increase in the demo 25-54 among the Top 35 cable networks. CNN also ranked a solid #2 in cable news this month in all categories, registering impressive growth especially during M-F primetime (Erin Burnett Outfront up +101%, AC 360 up +61%, CNN programming at 9pm up +78% and CNN Tonight up +107% – the most growth in primetime cable news). MSNBC continued to lose viewers, decreasing double-digits among the demo 25-54 in all key dayparts. It registered its lowest Total Day and M-F primetime total viewer delivery since December 2007, and lowest M-Su primetime total viewer performance since June 2007. As CNN remains firmly ahead of MSNBC, the network topped MSNBC for the 11th straight month in Total Day in both total viewers and the demo and in M-Su/M-F primetime among 25-54, the longest streak across these dayparts and demos in over seven years (since Feb 2008). CNN also registered its largest 25-54 advantage over MSNBC in primetime in over seven years (since Feb 2008).

CNN Program Highlights:
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