Archive for the Ratings Related Category

April Numbers: CNN…

Posted in Ratings Related on April 27, 2016 by icn2

Yes, I’m a day late on this. I’ve been sick as a dog. CNN is noting its April ratings…

CNN #1 IN CABLE NEWS IN PRIME TIME;

BEATS FOX NEWS FOR 5 OF THE PAST 8 MONTHS

CNN Posts Triple Digit Growth in Prime Time; Most in TV

Narrows Gap with Fox News in Total Day to Smallest in Over Seven Years

CNN also #1 on Weekends

CNN ranked #1 in cable news in prime time in April. CNN beat Fox News for the fifth time in the last eight months in M-Su prime time (four of the past eight in M-F prime) among adults 25-54. The last time CNN had this many prime time wins in an eight-month period versus Fox News was over 14 years ago (Nov. 2001). CNN also handily topped MSNBC this month in all dayparts, with CNN besting MSNBC for the 22nd straight month in Total Day (among both total viewers and among adults 25-54) and in prime time (among 25-54). In total viewers, CNN has now beaten MSNBC for the fifth straight month (or seven out of eight months) in prime time. CNN continued to top MSNBC by wide margins during the day (9am-4pm) – posting a +36% advantage in total viewers (630k vs. MSNBC’s 464k) and +58% more among adults 25-54 (161k vs. 102k).

In April, CNN had the most growth of any television network (cable or broadcast) among both total viewers and adults 25-54, increasing triple digits in prime time. Among ALL cable networks in April, CNN ranked #7 in total viewers in M-F prime time. In Total Day, CNN was also up vs. last year, increasing +59% in total viewers and +48% among adults 25-54.

Of particular note, CNN has narrowed the gap with Fox News (196k vs. Fox News’ 215k) to its smallest level (-9%) in over seven years (since October, 2008) in Total Day among adults 25-54. CNN beat Fox News in prime time this month among adults 25-54.

Even using the less inclusive measurement (Live+SD), CNN beats Fox News to rank #1 across cable news among in both M-Su Prime (372k vs. Fox News’ 344k) and M-F Prime (435k vs. Fox News’ 402k) among adults 25-54 this month. CNN beat Fox News for the fourth of last eight months in M-Su prime among adults 25-54 (April, February 2016 and December, September 2015) in Live+SD. CNN was behind Fox News by -1k (293k vs. 294k) in October 2015 (Live+SD), but ahead of Fox News (307k vs. 300k) in the more inclusive measurement (Live+7).

CNN April 2016 Program Highlights:
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Q1 Numbers: CNN…

Posted in Ratings Related on March 29, 2016 by icn2

CNN is noting its Q1 ratings…

CNN HAS MOST-WATCHED QUARTER IN SEVEN YEARS

CNN UP TRIPLE DIGITS IN PRIME TIME; DAYSIDE POSTS HIGHEST RATINGS IN OVER FOUR YEARS

Narrows Gap with Fox News to Closest in Seven Years; Dominates MSNBC in All Dayparts, Biggest Prime Time Margin in Eight Years

Race for the White House Most-Watched CNN Original Series Ever

CNN is #2 Network in ALL of Cable in March

CNN had its most-watched quarter in Total Day in seven years (since 1Q 2009) and best prime time since 4Q 2008 in total viewers and adults 25-54.

For the quarter (January-March) that ended on Sunday, CNN ranked #2 in cable news across every daypart (Total Day, M-Su and M-F prime time). CNN was the fastest growing Top 70 cable network in prime time, up triple-digits in total viewers (+162%) and adults 25-54 (+139%).
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January Numbers: MSNBC

Posted in Ratings Related on February 2, 2016 by icn2

MSNBC is noting its January ratings…

MSNBC POSTS MORE GROWTH THAN CNN AND FOX NEWS DURING MORNING JOE AND DAYSIDE IN THE A25-54 FOR JANUARY 2016

MSNBC Beats CNN in A25-54 Growth in Prime

“Morning Joe” and “The Rachel Maddow Show” Top CNN in A25-54, Best Month Since 2014

NEW YORK – February 2, 2016 – MSNBC saw the most growth in cable news for January 2016 during “Morning Joe” and Monday-Friday dayside programming (M-F 9a-5p). MSNBC’s dayside programming (M-F 9a-5p) was up 60% in A25-54 and 46% in total viewers while Fox News was up only 27% and CNN was down by 9%. MSNBC’s M-F 8-11p was up 44% in A254-54 and 45% in total viewers over last year, topping CNN which was only up 16% and tying Fox News which was only up 44% in A25-54 over last year in M-F 8-11p. January 2016 was the best M-F 8-11p demo performance for MSNBC since February 2014 and in total viewers since October 2013. M-F 9a-5p saw the highest A25-54 since March 2014.
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January Numbers: CNN…

Posted in Ratings Related on February 2, 2016 by icn2

CNN is noting its January ratings…

CNN STRONG #2, UP DOUBLE-DIGITS IN JANUARY

Ranks #1 across Cable News in Weekend Total Day and Prime in Demo

CNN Special Events Programming Tops Competition

January was another strong month for CNN with the network kicking off the year ranking #2 in cable news and growing double-digits vs. a year ago. For the month, CNN ranked #2 in cable news in Total Day and Primetime in both total viewers and the demo 25-54. CNN has now topped MSNBC for the 19th straight month in Total Day among both total viewers and the demo, and in Primetime in the demo – the longest winning streak in almost eight years (since Feb. 2008). CNN has now beaten MSNBC in Primetime in total viewers for the second consecutive month. Also in January, CNN ranked #1 in cable news on weekends (Sat/Sun) in both Total Day and Primetime among 25-54.

Of particular note, CNN special events programming all ranked #1 across cable news in their time periods this month:
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NBCUniversal vs. Nielsen: Round 2…

Posted in CNBC, MSNBC, Ratings Related on January 7, 2016 by icn2

Variety’s Andrew Wallenstein writes about comments NBCUniversal Chairman of Advertising Sales and Client Partnerships, Linda Yaccarino, made about Nielsen…

She issued a call to action for the entire industry to make their frustrations known. “It’s unfair to marketers, it’s unfair to content creators, and it’s up to all of us in this industry to take a stand,” said Yaccarino. “If Nielsen isn’t up to the job, we need to walk away and reach beyond a C3 rating.”

Yaccarino cited NBCU’s move last October to take CNBC Business Day off of Nielsen as an example of the industry not having to fear negative repercussions.

“Nothing bad happened,” Yaccarino noted. “The sky didn’t fall. The network didn’t go off the air. In fact, marketers love that they’ve finally got an accurate picture of their audience. And there’s no reason we can’t do that across our entire industry.”

If Nielsen’s move toward introducing a Total Audience Measurement solution that adequately tracked viewing across platforms was supposed to satisfy NBCU, Yaccarino didn’t seem too impressed. She cited Nielsen’s expansion from 25,000 to 40,000 homes to measure wasn’t enough considering offices and bars still aren’t being monitored.

“Yes, Nielsen just debuted their Total Audience metric, but progress is slow, and we have some serious questions about their methodology,” said Yaccarino. “There’s nothing ‘total’ about that metric if you ask me.”

November Numbers: MSNBC…

Posted in Ratings Related on December 3, 2015 by icn2

MSNBC is noting its November ratings…

MSNBC RATINGS TREND CONTINUES: DOUBLE DIGIT GROWTH IN DEMO AND TOTAL VIEWERS ACROSS MORNING, DAYSIDE NEWS BLOCK AND PRIMETIME

“Morning Joe” Tops CNN for 9th Consecutive Month, “The Rachel Maddow Show” and “Hardball” Top CNN for 30th Month Straight

NEW YORK – December 2, 2015 – For November 2015, MSNBC continued to see significant double digit growth over last year in both the key 25-54 demo and total viewers especially in the dayside news block which was up 34% in total viewers over last year and 6% in 25-54 demo. “Morning Joe” also continued to top CNN in total viewers (524,000 vs. 440,000) for the ninth consecutive month and “Hardball” (871,000 vs. 808,000) and “The Rachel Maddow Show” (940,000 vs. 691,000) also each topped CNN for over two years straight. “The Last Word with Lawrence O’Donnell” topped CNN in total viewers (692,000 vs. 679,000) and “All In with Chris Hayes” was up 18% over last year in total viewers and had the second highest demo rating on the network for the month. MSNBC was second overall in M-F Prime 8-11p, the best since November 2014.

In total viewers, MSNBC’s Primetime saw significant growth across the board including re-airs and “Morning Joe” which increased 45% over last year. The complete “MSNBC Live” block and “Andrea Mitchell Reports” were also up over last year and “MTP Daily” was up 10% from September 2015 “MSNBC Live”.

In the key 25-54 demo, MSNBC saw double-digit growth for “Morning Joe” up 10% and “MSNBC Live with Thomas Roberts” up 27%. “The Rachel Maddow Show” was up a staggering 70% at 12a and “The Last Word with Lawrence O’Donnell” was up 61% at 1a. Since premiering in September, “MTP Daily” is up 10% over “MSNBC Live.”

On the weekends, “PoliticsNation with Reverend Al Sharpton” was up 17% in the 25-54 demo over last month’s premiere. On Saturdays, “Weekends with Alex Witt” was up 13% in total viewers and “Melissa Harris-Perry” was up 9%. On Sunday, “Up” was up 28% in the 25-54 demo and 10% in total viewers.

November Numbers: CNN…

Posted in Ratings Related on December 3, 2015 by icn2

CNN is noting its November ratings…

CNN RANKS 2ND IN CABLE NEWS IN TOTAL DAY AND PRIMETIME; #1 ON WEEKENDS IN ADULTS 25-54

CNN POSTS MOST TOTAL VIEWER GROWTH AMONG TOP 40 CABLE NETWORKS VS. LAST YEAR

New Day Beats Morning Joe in Demo; Joe Finishes Last behind CNN and HLN

CNN Original Series Rank Either #1 or #2 in Time Period

CNN was the #2 cable news network in November in Total Day and Primetime in both total viewers and adults 25-54. CNN outperformed MSNBC for the 17th straight month in Total Day among both demos, and in Primetime among 25-54. That is the longest winning streak over MSNBC in these dayparts and demos in over seven years. CNN has beaten MSNBC for the third straight month in M-Su Primetime among total viewers. The last time that happened was in Sep-09. For the month, CNN also ranked #1 in cable news on weekends (Sat/Sun) in both Total Day and Primetime (demo 25-54). Among the Top 40 cable networks, CNN posted the most growth (+25%) in total viewers and third most (+10%) among 25-54 vs. a year ago.
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