CNN is noting its Q1 and March numbers…
IN Q1, CNN POSTS DOUBLE-DIGIT GAINS VS. A YEAR AGO; MSNBC SHEDS ALMOST HALF ITS AUDIENCE
CNN HAS LARGEST QUARTERLY LEAD OVER MSNBC IN 8 YEARS
CNN’s New Day Beats MSNBC’s Morning Joe for Third Quarter in a Row
MSNBC Primetime Programming Hits Record Lows; Loses 45% of Audience
Dayside Hits Lowest in 17 Years
CNN Original Series Post Strong Ratings this Quarter
CNN’s ratings momentum continued this quarter, with the network ranking #2 in cable news in the first quarter Total Day in both total viewers and the demo 25-54, ahead of MSNBC by its largest quarterly lead in over eight years (since 3Q-06) among 25-54 and by more than five years (since 3Q-09) in total viewers. CNN also outperformed MSNBC this quarter in M-Su/M-F in the demo rating, and tied MSNBC in M-Su total viewers. CNN has now beat MSNBC in Total Day for the fourth straight quarter among both total viewers and the demo, in M-Su Prime for the fourth straight quarter among 25-54 and in M-F Prime for the third straight quarter in the key demo 25-54. This is the longest streak across these dayparts and demos in over six years (since 4Q-08).
CNN (and HLN) also had big ratings gains this quarter, with all four dayparts up from year-ago levels, while MSNBC posted the biggest declines in cable news. CNN’s weekday primetime programs all grew compared to a year ago and outperformed MSNBC across the 7pm, 8pm, 9pm and 10pm hours in the demo 25-54 for the third consecutive quarter; while MSNBC lost 45% of its primetime audience. CNN’s New Day topped MSNBC’s Morning Joe for the third quarter in a row; beating Joe in both total viewers and the demo rating. CNN also posted the largest increases in daytime (9a-4p) among both total viewers (+26%) and demo (+24%), while MSNBC daytime is down -56% to 42k in the demo, its lowest in nearly 17 years (since 2Q 1998; 27k). CNN Original Series had a strong ratings performance as well this quarter.