Archive for the Ratings Related Category

January Numbers: MSNBC

Posted in Ratings Related on February 2, 2016 by icn2

MSNBC is noting its January ratings…

MSNBC POSTS MORE GROWTH THAN CNN AND FOX NEWS DURING MORNING JOE AND DAYSIDE IN THE A25-54 FOR JANUARY 2016

MSNBC Beats CNN in A25-54 Growth in Prime

“Morning Joe” and “The Rachel Maddow Show” Top CNN in A25-54, Best Month Since 2014

NEW YORK – February 2, 2016 – MSNBC saw the most growth in cable news for January 2016 during “Morning Joe” and Monday-Friday dayside programming (M-F 9a-5p). MSNBC’s dayside programming (M-F 9a-5p) was up 60% in A25-54 and 46% in total viewers while Fox News was up only 27% and CNN was down by 9%. MSNBC’s M-F 8-11p was up 44% in A254-54 and 45% in total viewers over last year, topping CNN which was only up 16% and tying Fox News which was only up 44% in A25-54 over last year in M-F 8-11p. January 2016 was the best M-F 8-11p demo performance for MSNBC since February 2014 and in total viewers since October 2013. M-F 9a-5p saw the highest A25-54 since March 2014.
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January Numbers: CNN…

Posted in Ratings Related on February 2, 2016 by icn2

CNN is noting its January ratings…

CNN STRONG #2, UP DOUBLE-DIGITS IN JANUARY

Ranks #1 across Cable News in Weekend Total Day and Prime in Demo

CNN Special Events Programming Tops Competition

January was another strong month for CNN with the network kicking off the year ranking #2 in cable news and growing double-digits vs. a year ago. For the month, CNN ranked #2 in cable news in Total Day and Primetime in both total viewers and the demo 25-54. CNN has now topped MSNBC for the 19th straight month in Total Day among both total viewers and the demo, and in Primetime in the demo – the longest winning streak in almost eight years (since Feb. 2008). CNN has now beaten MSNBC in Primetime in total viewers for the second consecutive month. Also in January, CNN ranked #1 in cable news on weekends (Sat/Sun) in both Total Day and Primetime among 25-54.

Of particular note, CNN special events programming all ranked #1 across cable news in their time periods this month:
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NBCUniversal vs. Nielsen: Round 2…

Posted in CNBC, MSNBC, Ratings Related on January 7, 2016 by icn2

Variety’s Andrew Wallenstein writes about comments NBCUniversal Chairman of Advertising Sales and Client Partnerships, Linda Yaccarino, made about Nielsen…

She issued a call to action for the entire industry to make their frustrations known. “It’s unfair to marketers, it’s unfair to content creators, and it’s up to all of us in this industry to take a stand,” said Yaccarino. “If Nielsen isn’t up to the job, we need to walk away and reach beyond a C3 rating.”

Yaccarino cited NBCU’s move last October to take CNBC Business Day off of Nielsen as an example of the industry not having to fear negative repercussions.

“Nothing bad happened,” Yaccarino noted. “The sky didn’t fall. The network didn’t go off the air. In fact, marketers love that they’ve finally got an accurate picture of their audience. And there’s no reason we can’t do that across our entire industry.”

If Nielsen’s move toward introducing a Total Audience Measurement solution that adequately tracked viewing across platforms was supposed to satisfy NBCU, Yaccarino didn’t seem too impressed. She cited Nielsen’s expansion from 25,000 to 40,000 homes to measure wasn’t enough considering offices and bars still aren’t being monitored.

“Yes, Nielsen just debuted their Total Audience metric, but progress is slow, and we have some serious questions about their methodology,” said Yaccarino. “There’s nothing ‘total’ about that metric if you ask me.”

November Numbers: MSNBC…

Posted in Ratings Related on December 3, 2015 by icn2

MSNBC is noting its November ratings…

MSNBC RATINGS TREND CONTINUES: DOUBLE DIGIT GROWTH IN DEMO AND TOTAL VIEWERS ACROSS MORNING, DAYSIDE NEWS BLOCK AND PRIMETIME

“Morning Joe” Tops CNN for 9th Consecutive Month, “The Rachel Maddow Show” and “Hardball” Top CNN for 30th Month Straight

NEW YORK – December 2, 2015 – For November 2015, MSNBC continued to see significant double digit growth over last year in both the key 25-54 demo and total viewers especially in the dayside news block which was up 34% in total viewers over last year and 6% in 25-54 demo. “Morning Joe” also continued to top CNN in total viewers (524,000 vs. 440,000) for the ninth consecutive month and “Hardball” (871,000 vs. 808,000) and “The Rachel Maddow Show” (940,000 vs. 691,000) also each topped CNN for over two years straight. “The Last Word with Lawrence O’Donnell” topped CNN in total viewers (692,000 vs. 679,000) and “All In with Chris Hayes” was up 18% over last year in total viewers and had the second highest demo rating on the network for the month. MSNBC was second overall in M-F Prime 8-11p, the best since November 2014.

In total viewers, MSNBC’s Primetime saw significant growth across the board including re-airs and “Morning Joe” which increased 45% over last year. The complete “MSNBC Live” block and “Andrea Mitchell Reports” were also up over last year and “MTP Daily” was up 10% from September 2015 “MSNBC Live”.

In the key 25-54 demo, MSNBC saw double-digit growth for “Morning Joe” up 10% and “MSNBC Live with Thomas Roberts” up 27%. “The Rachel Maddow Show” was up a staggering 70% at 12a and “The Last Word with Lawrence O’Donnell” was up 61% at 1a. Since premiering in September, “MTP Daily” is up 10% over “MSNBC Live.”

On the weekends, “PoliticsNation with Reverend Al Sharpton” was up 17% in the 25-54 demo over last month’s premiere. On Saturdays, “Weekends with Alex Witt” was up 13% in total viewers and “Melissa Harris-Perry” was up 9%. On Sunday, “Up” was up 28% in the 25-54 demo and 10% in total viewers.

November Numbers: CNN…

Posted in Ratings Related on December 3, 2015 by icn2

CNN is noting its November ratings…

CNN RANKS 2ND IN CABLE NEWS IN TOTAL DAY AND PRIMETIME; #1 ON WEEKENDS IN ADULTS 25-54

CNN POSTS MOST TOTAL VIEWER GROWTH AMONG TOP 40 CABLE NETWORKS VS. LAST YEAR

New Day Beats Morning Joe in Demo; Joe Finishes Last behind CNN and HLN

CNN Original Series Rank Either #1 or #2 in Time Period

CNN was the #2 cable news network in November in Total Day and Primetime in both total viewers and adults 25-54. CNN outperformed MSNBC for the 17th straight month in Total Day among both demos, and in Primetime among 25-54. That is the longest winning streak over MSNBC in these dayparts and demos in over seven years. CNN has beaten MSNBC for the third straight month in M-Su Primetime among total viewers. The last time that happened was in Sep-09. For the month, CNN also ranked #1 in cable news on weekends (Sat/Sun) in both Total Day and Primetime (demo 25-54). Among the Top 40 cable networks, CNN posted the most growth (+25%) in total viewers and third most (+10%) among 25-54 vs. a year ago.
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October Numbers: MSNBC…

Posted in Ratings Related on October 27, 2015 by icn2

MSNBC is noting its October ratings…

“THE RACHEL MADDOW SHOW” TOPS CNN IN A25-54 DEMO AND TOTAL VIEWERS FOR THE MONTH

“Morning Joe” Tops CNN in Total Viewers, Ties in A25-54 Demo

MSNBC Continues to Gain Momentum in A25-54 Demo and Total Viewers

NEW YORK – October 27, 2015 – “The Rachel Maddow Show” tops CNN for regularly scheduled shows in total viewers (953,000 vs. 547,000) and the A25-54 demo (171,000 vs. 159,000) for the month of October 2015. “Morning Joe” also tops CNN in total viewers for eight consecutive months (463,000 vs. 351,000) and ties in the A25-54 demo for the past two months. Additionally, “Hardball with Chris Matthews” and “The Last Word with Lawrence O’Donnell” are all ahead of CNN in total viewers for October 2015.
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October Numbers: CNN…

Posted in Ratings Related on October 27, 2015 by icn2

CNN is noting its October ratings…

CNN #1 in Prime Time Demo for Second Straight Month; First Time in 14 Years

Ranks 2nd in Total Day for 16th Consecutive Month

Network Sees Most Prime Growth in Cable News vs. Last Year

CNN was #1 in cable news in the prime time demo in October, topping Fox News for the second straight month. The last time CNN beat Fox News for two consecutive months was 14 years ago (October-November 2001). CNN also beat MSNBC in prime time in both total viewers and the demo. In Total Day, CNN ranked #2 in cable news in total viewers and the demo, ahead of MSNBC for the 16th straight month. During dayside (9a-4p) CNN easily topped MSNBC by 46% in total viewers (539k vs. 369k) and had a 107% advantage in the demo 25-54 (122k vs. 59k). CNN also ranked No. 1 across cable news in weekend primetime among adults 25-54.
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