New American Morning Lower Thirds…

Update: Broadcasting & Cable’s Glen Dickson writes about the graphics changes at CNN…

CNN is revamping its graphic look in an effort to makes its news updates easier for viewers to read and understand. The biggest change to CNN’s previous graphic presentation, which has been in place since 2004, is to replace the narrow scrolling news ticker that runs along the bottom of the screen with a wider “flipper” graphic that presents information one item at a time.

The flipper, which has been created with CNN’s existing Vizrt graphics technology, will make its debut on Monday morning at 6 a.m. ET with American Morning. A flipper will also be introduced Monday on sister network CNN Headline News.

Presenting static headlines one at a time will make the news more digestible for viewers than a moving ticker, says Bart Feder, SVP of current programming for CNN.

“It’s easier to read, understand and absorb the information,” says Feder.

As part of the flipper switch, CNN is also getting rid of the horizontal banner graphic that was placed above the scrolling ticker and indicated which story was being presented in the main video part of the TV screen, such as “Senate Kills Auto Bailout.” Those headlines, as well as the CNN logo and associated branding, such as “CNN=Politics,” will now be presented as small graphic overlays over the video. The main CNN logo will also now appear in the right bottom portion of the screen to both HD and SD viewers.