Washington Life Magazine’s Virginia Coyne profiles a group of White House correspondents. Among them are several cable newsers including CNN’s Jim Acosta, FNC’s Ed Henry, NBC/MSNBC’s Chris Jansing, and Al Jazeera America’s Mike Viqueira. The story on the website is in-line PDF only so no quotes are coming since I’m wayyyy too lazy to transcribe it.
MSNBC is noting its March ratings…
MSNBC TOPS CNN IN PRIMETIME TOTAL VIEWERS FOR MARCH 2015
“Morning Joe” Beats “New Day” in Total Viewers in March
MSNBC Primetime Up in A25-54 for the Month
NEW YORK – March 31, 2015 – Many of MSNBC’s core programs saw ratings increases in March 2015, with MSNBC’s M-F Primetime beating CNN in total viewers for the month, and “Morning Joe” beating CNN’s “New Day” in total viewers. “Hardball”, “All In with Chris Hayes”, “The Rachel Maddow Show” and “The Last Word with Lawrence O’Donnell” all came in second in total viewers for the month and MSNBC’s primetime (8-11pm et) was up in the A25-54 for the month.
All prime shows including “Hardball” ranked #2 among total viewers for the month: “Hardball” 698,000 (vs. CNN 536,000), “All In with Chris Hayes” 597,000 (CNN 537, 000), “The Rachel Maddow Show” 795,000 (CNN 459,000) and “The Last Word with Lawrence O’Donnell” 578,000 (CNN 446,000). This marks the 22nd month for “Hardball” and “The Rachel Maddow Show” at #2. MSNBC’s prime was also up in A25-54 by 4 percent. This is the first time since July 2014 that “Morning Joe”, “Hardball”, “All In”, “The Rachel Maddow Show” and “The Last Word” beat CNN in total viewers in the same month.
In a must reaad, the AP’s David Bauder (I presume it’s Bauder…as usual this went out uncredited) writes about MSNBC and its challenges. I want to quote the whole damn thing but that would be wrong. Instead I’ll highlight the part everyone will be talking about most…Keith Olbermann’s opinion on the situation…
To many fans, MSNBC’s weakness isn’t that it’s liberal. It’s that the network is boring.
“The solution is not that ‘we need more news’ or that ‘we need to alter the political viewpoint,’ but what does the content of the shows look like,” said Keith Olbermann, former MSNBC prime-time host. “Do not be afraid to make good television. And in Rachel, Phil Griffin, and Andy Lack, they’ve got three people in place who’ve already done that there.”
Olbermann single-handedly lurched MSNBC to the left during President George W. Bush’s second term when his angry commentary attracted a loyal audience. He had the passion, Maddow the quietly analytical mind and together they formed a potent one-two punch.
After Olbermann left, MSNBC set about modeling its lineup after Maddow, its Rhodes scholar and highest-rated personality.
Liberal in outlook, MSNBC’s programming approach is often conservative. Watching MSNBC can feel like a hidden camera picking up a discussion in the faculty lounge. Fox viewers often feel like they’ve stumbled upon a street brawl.
The Hollywood Reporter’s Marisa Guthrie writes about Andrew Lack getting his feet wet at 30 Rock…
MSNBC insiders expect the programming revamp that began with the axing of daytime shows hosted by Ronan Farrow and Joy Reid to continue. There is widespread speculation that Al Sharpton’s show could be moved to a weekend slot as the network led by Phil Griffin hews toward news programming during daytime. The fate of 8 p.m. host Chris Hayes, a protege of Rachel Maddow, is unclear. “Contrary to rumors that already have been reported, there are no plans to move Rev. Sharpton’s or Chris Hayes’ shows,” says an MSNBC spokesperson.
MSNBC has been on a ratings slide for months; in February, it was down 48 percent in primetime in the 25-to-54 demo and 43 percent in total day compared with the same month last year, when MSNBC hosts, notably Maddow, were hammering New Jersey Gov. Chris Christie over the so-called Bridgegate scandal.
Lack, who in his previous stint at NBC presided over the partnership with Microsoft that created MSNBC, is expected to more closely integrate NBC News and MSNBC, a reversal of the strategy advocated by NBC News president Deborah Turness that drew a stark line between the units.
During a Now w/ Alex Wagner conversation about GOP presidential candidate Ted Cruz‘s statement that he became a country music fan directly after 9/11, guest Jamilah Lemieux opened up the conversation with this remark: “Nothing says ‘Let’s go kill some Muslims’ like country music, fresh from Lynchburg, Virginia. Someone who obviously does not want to be a polarizing candidate, he wants to bring people together, I mean — really? That’s absurd.”
While co-panelists Joan Walsh and Michael Steele could be heard laughing at Lemieux’s remark, guest-host Melber responded: “Well, I mean there’s plenty of country music that doesn’t have that message, right?”
A few segments later, Melber appeared on-air with an apology: “We have a programming note. A few minutes ago on this show, a guest made a comment about country music. That comment was not appropriate, and we want to be clear this network does not condone it.”