Kate Snow Leaving MSNBC…

Posted in MSNBC on April 21, 2017 by icn2

TVNewser’s A.J. Katz writes that Kate Snow will be leaving MSNBC dayside to do work for the mother ship network…

Kate Snow is leaving her MSNBC show for expanded duties at NBC News.

NBC News president Noah Oppenheim announced that in addition to anchoring Sunday Nightly News, Snow’s new 3-year deal will include reporting stories for NBC’s upcoming Sunday news magazine show, which will be hosted by NBC News newcomer Megyn Kelly. Snow will also report pieces for NBC Nightly News, Today and Dateline.

Snow was doing six day work weeks for months so something had to give.

MSNBC’s dayside lineup has been in turmoil for a while now, despite the election being over. 10am has no designated anchor and now neither does 3pm. In addition Craig Melvin only anchors 4 days a week because of his Saturday Today duties. The network has been double and sometimes triple shifting Katy Tur for completely inexplicable reasons.

Tur is so far an interesting case study in branding confusion. Her big claim to fame was working the campaign trail and reporting from the field. MSNBC has been going out of its way citing her remote reporting in its advertising.

And yet how is the network using her? As a news anchor. She built up her brand doing one thing…the network has been advertising her doing that one thing…and then it winds up having her doing something completely different from the brand that’s been cultivated. It’s bizarre. They should have given her a D.C. job.

Oops…

Posted in FNC on April 20, 2017 by icn2

Looks like some emails got misdirected in the O’Reilly-FNC split and Politico’s Joe Pompeo was the beneficiary

The day before Bill O’Reilly was cut loose from Fox News after 20 years with the network, his handlers appeared to believe they had at least one more card to pull that might help save his job in the midst of a sexual harassment scandal engulfing the top-rated prime time host.

On Tuesday, O’Reilly and his legal team debated whether to share with the leadership of parent company 21st Century Fox an April 13 email from Mary Pat Bonner, a Democratic fundraiser and ally of the liberal watchdog group Media Matters, which had spearheaded what she called an “advertiser education campaign” to get advertisers to pull out of O’Reilly’s 8 p.m. nightly broadcast, “The O’Reilly Factor.”

The email, whose recipients’ names were redacted in the version that was shared with POLITICO, announced two conference calls — originally scheduled for this Thursday and Friday — with Media Matters President Angelo Carusone. The purpose was to discuss “the success of the campaign so far, and our plans moving forward.”

FNC Will Be Just Fine Without O’Reilly…

Posted in FNC on April 20, 2017 by icn2

If you’ve been reading all the “obituaries” on the O’Reilly era at FNC – and you would have to be living under a rock to avoid them – you’d think losing O’Reilly is a huge loss.

It might have been at one time but it hasn’t been the case for a while now.

The world (and by extension FNC) reached peak O’Reilly 11 years ago. His ratings now may be higher than 11 years ago but in terms of brand and perception, Bill O’Reilly was the top dog and the trailblazer at FNC in 2006, neither of which he was by the time of his ouster in 2017.

The world didn’t pass O’Reilly by but a series of things happened which made O’Reilly look almost mainstream and tame by comparison.

I first touched on this subject six years ago when I asked if Bill O’Reilly had become passe. In that article I noted that Glenn Beck’s arrival at FNC had made O’Reilly look a little tame by comparison.

But now looking back, it was more than that. Beck’s arrival signaled the beginning of the end of Bill O’Reilly as the barometer of FNC. He may have gotten the top ratings but he was no longer going to be the water cooler driver he had been prior to Beck’s arrival. Glenn Beck’s antics made O’Reilly look antiquated by comparison.

Similarly, another change that occurred around the same time as Beck’s arrival also contributed to the diversification of FNC’s brand from O’Reilly centric to diffuse across multiple talents; the breakup of Hannity and Colmes.

Dumping Colmes off the show made Hannity his own force of nature for the network. He already had some cachet but with Colmes hanging around the spotlight was never completely his. With Colmes gone Hannity was able to solidify his position and brand at FNC as the ultimate conservative base pandering homer.

Yes, that’s a derogatory way of putting it but that was and still is his function at FNC. You want consistency? You watch Hannity. You want your world reaffirmed? You watch Hannity. You don’t necessarily get that from O’Reilly because he can occasionally throw a maddening curve ball your way.

With Hannity holding down the base and Beck holding down the fringe, O’Reilly was no longer the perceived center of the FNC opinion universe…regardless of what his ratings did.

And then after Beck left there was The Five which broke up O’Reilly’s once upon a time iron grasp on FNC’s opinion center even further by providing a platform for more people to shoot there mouths off.

POV analysis which in 2006 centered chiefly on O’Reilly had, by 2017, dispersed itself to many fiefdoms. Hannity, The Five, Outnumbered, Tucker Carlson…it wasn’t just O’Reilly’s show any more.

This is why, though the ratings may dip a little from what O’Reilly had, Tucker Carlson’s takeover of 8pm should not hurt FNC financially to any significant degree. It’s why FNC can move The Five from 5pm to 9pm. It’s why slotting Eric Bolling in at 5 won’t do much if any ratings damage there either.

FNC diversified. It wasn’t just O’Reilly’s kingdom anymore. It’s why FNC will be just fine without O’Reilly.

Still More O’Reilly…

Posted in FNC on April 19, 2017 by icn2

Vanity Fair’s Sarah Ellison has a must read piece on the O’Reilly fallout…

The most unsettling feeling among some at Fox News, however, is that Wednesday’s events are only the beginning. “There’s more to come,” one Fox News insider told me, suggesting that there are more women with stories of harassment who have not come forward publicly. This estimation was affirmed by two people who heard such stories directly. Others are equally concerned about the attention that is being drawn to 21st Century Fox’s handling of the allegations by women inside the company.

Rupert Murdoch spent part of Wednesday trying to allay fears within his organization. In an internal memo, he told his colleagues, “Most importantly, we want to underscore our consistent commitment to fostering a work environment built on the values of trust and respect.” But not everyone in the Fox News orbit is prepared to move forward just yet. Nancy Erika Smith, who represented Gretchen Carlson and Julie Roginsky in their suits against Ailes, appears willing to fight on. “A couple of men close to retirement got pushed into retirement early with a whole lot of money,” she said in a statement. “Until Fox News releases every woman from confidentiality and arbitration agreements and until they get rid of the executives who enabled the harassment, the workplace will not be safe for women.”

Will HLN Blow Its Launch Date For Carol Costello’s New Show?

Posted in HLN on April 19, 2017 by icn2

Almost two months ago HLN announced that it was going to launch “Across America with Carol Costello” by the end of April.

Ok…it wasn’t really an announcement as in a public press release…it was an internal email from Ken Jautz that was leaked.

Still, HLN did nothing to shoot that date down once it was leaked.

Well guess what? It’s the end of April.

You know…the end of April when the show was supposed to launch? That end of Arpil?

Basically HLN has two days to announce the start date is Monday. Otherwise the show will not launch this month and HLN will have blown its leaked launch date. Since a Monday launch would mean a rough launch window with scant to no promotion time, my money is on it not launching this month.

Usually when this type of thing happens…and it doesn’t happen very often where a network leaks a launch date for a show that it winds up blowing…it’s because of things like the production staff isn’t all in place yet. We know it’s probably not a set problem because Newscast Studio just did a story on the debut of a revamped L.A. studio that CNNI is using which will also be used for Costello’s show.

FNC Slots New Post-O’Reilly Schedule…

Posted in FNC on April 19, 2017 by icn2

FNC was quick to clear up any schedule speculation about a post-O’Reilly era…

5pm New Eric Bolling show (starts May 1)
7pm The Story with Martha McCallum (starts May 1)
8pm Tucker Carlson Tonight (Live)
9pm The Five (Live)
10pm Hannity

This is probably the best possible outcome for FNC.

O’Reilly Gone…

Posted in FNC on April 19, 2017 by icn2

21st Century Fox issued a statement severing ties with O’Reilly…

After a thorough and careful review of the allegations, the Company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel

The wording of this statement is important…not for today’s dismissal but for how it reflects badly on 21st Century Fox’s original statement to the New York Times 18 days ago…

“21st Century Fox takes matters of workplace behavior very seriously,” the statement said. “Notwithstanding the fact that no current or former Fox News employee ever took advantage of the 21st Century Fox hotline to raise a concern about Bill O’Reilly, even anonymously, we have looked into these matters over the last few months and discussed them with Mr. O’Reilly. While he denies the merits of these claims, Mr. O’Reilly has resolved those he regarded as his personal responsibility. Mr. O’Reilly is fully committed to supporting our efforts to improve the environment for all our employees at Fox News.”

The original statement implies that the company did its due diligence on O’Reilly already and was satisfied with where things stood.

That is a total 180 from today’s statement which implies that the company did its due diligence on O’Reilly and was not satisfied with where things stood.

The two statements are in direct conflict with one another.

Something does not add up. Either 21st Century Fox did not do its due diligence on O’Reilly already or somehow bungled it which incorrectly led them to think things were fine…or…they did do it and decided to stand by O’Reilly despite all the details of the investigation but later on as the heat was turned up reversed themselves under the guise of doing a new investigation (which presumably would not have turned up anything new had the earlier investigation been exacting).

If it’s the former…that’s on Bill Shine and Company.

If it’s the latter…that’s still on Bill Shine and Company.

Bill Shine and Company need to answer some questions.