July Numbers: MSNBC…

Posted in Ratings Related on July 28, 2015 by icn2

MSNBC is noting its July ratings…


“Morning Joe” Tops CNN in Total Viewers for Fifth Month; Third Month of Demo Growth

MSNBC Primetime Tops CNN in Total Viewers

NEW YORK – July 28, 2015 – For July 2015, MSNBC showed more month-to-month growth than all other cable news networks. Many key MSNBC programs saw ratings improvements up from June 2015, including growth for “Morning Joe” (up 10%), “The Rachel Maddow Show” (up 7%), “Hardball with Chris Matthews” (up 11%), “All In with Chris Hayes” (up 13%) and “The Last Word with Lawrence O’Donnell” (up 23%), among total viewers. A number of MSNBC programs also topped CNN among total viewers, including “Morning Joe”, “The Ed Show”, “Hardball”, “PoliticsNation”, “All In with Chris Hayes”, “The Rachel Maddow Show”, “The Last Word” and in the Primetime M-F 8-11p daypart. In the A25-54 demo, MSNBC saw Total Day growth up 3% from July 2014 and up 6% from June 2015, and for Primetime, MSNBC was up 8% over June 2015.

“Morning Joe” beat CNN in total viewers for the fifth month in a row, and saw its highest monthly ratings since November of 2013. In total viewers, “Morning Joe” was up 33% from July 2014. For the A25-54 demo, “Morning Joe” rose consistently for the third straight month, 18% over June 2015 and 23% over July 2014.

MSNBC’s dayside programming also saw some ratings gains in total viewers over July 2014 and in the A25-54 demo, “The Rundown with Jose Diaz-Balart”, “MSNBC Live with Thomas Roberts” and “Now with Alex Wagner” are all up from July 2014.

On the weekends, MSNBC saw ratings boosts both in the demo and with total viewers. In July, “Up with Steve Kornacki” generated its highest ratings in the demo since December of 2014 and its highest ratings among total viewers since February of 2014. (Source: NSI, July 2015)

July Numbers: CNN…

Posted in Ratings Related on July 28, 2015 by icn2

CNN is noting its July ratings…


Only Cable News Net Up vs. a Year ago in All Four Dayparts; Posts Largest Growth in M-F Prime

New Day Beats Morning Joe for 13th Straight Month; Joe Finishes Last in Cable News in Demo Again, Behind HLN and CNN

State of the Union with Jake Tapper is Up Double-Digits in Total Viewers

CNN Original Series Post Strong Ratings this Month

CNN’s momentum continued in July, with the network showing strength, stability and growth across the board. For the 13th straight month, CNN ranked second in cable news in Total Day among both total viewers and the 25-54 demo rating. The network has now ranked #2 in primetime (M-Su/M-F) for the past 13 months in the coveted adults 25-54 demographic. This represents the longest streak across these dayparts and demos in more than seven years.

CNN is the only news network to grow from year-ago levels in all four key dayparts among both total viewers and the demo 25-54. The network is posting the largest growth in cable news in M-Su prime in the key demo 25-54 and the largest increases in M-F primetime in both demos. CNN is also registering the largest and only double-digit growth in daytime (9a-4p) among 25-54.

(Note: MSNBC’s total viewer (P2+) growth in July, 2015 is attributed to increases among adults 55+. Year-to-date, MSNBC is posting its oldest yearly median age on record in both total day and primetime.)

CNN Program Highlights:
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Vause and Sesay to L.A. For CNNI

Posted in CNN on July 27, 2015 by icn2

TVNewser’s Brian Flood has more details on John Vause’s move to Los Angeles. Vause and Isha Sesay are both going to L.A. where they get a brand news studio.

Here’s the part of the story that makes no sense…

The CNN International program will air overnights 12-2 a.m. ET, which is an important time block for Asia Pacific timing/programming. The show will also simulcast on CNN domestic.

There are a couple of reasons why I find the above justification lacking in sense…

Vause is already anchoring that shift. He’s just doing it from Atlanta. What does CNN gain by moving Vause and Sesay out to the West Coast? I mean what does the Asia-Pacific gain by that move? Asia-Pacific news coming out of one spot clear across the Pacific Ocean from the Asia Pacific region is more relevant than if it comes out of another spot even further clear across the Pacific Ocean? Riiiiiiiight.

12am-2am ET is an important time block for Atlanta…it’s 12pm-2pm in Hong Kong; the middle of the day. Yeah, that’s an important time slot for the Asia Pacific. In fact it’s so important that this move suggests how little CNN finds it as important. For if it were truly important to have coverage available for the Asia Pacific at that hour it should be anchoring that coverage from the Asia Pacific. That 12-2 ET timeslot is not beaming out over the Atlantic. In Europe that’s 4-6am and at that time CNNI is broadcasting a mix of tape repeats and News/World Sport.

CNN has studios in Hong Kong, but it has been dialing back its presence there for a while now. Heck, it let her go which should tell you a lot about how CNN views Asia-Pacific.

I think there are other unspoken reasons for why this move is taking place. Better late night coverage for the U.S. since it’s only 9-11pm PST out here? The first step in moving Asia-Pacific coverage more stateside? Unknown labor issues in Atlanta that make a late night move to California more palatable? Something else?

Whatever it is, it sure as heck isn’t really about the Asia-Pacific, because you don’t make that move if it was.

John Vause Departing Atlanta…For L.A.?

Posted in CNN on July 24, 2015 by icn2

CNN Commentary scoops that CNNI’s John Vause is headed to LA for a new show…

Current CNN Newsroom anchor John Vause is set to relocate to CNN’s Los Angeles bureau and anchor a revised simulcast show from the newly renovated studio to air on both CNN Domestic and CNN International, according to sources.

His new co-anchor will be Isha Sesay, who currently anchors NewsCenter from Atlanta. It’s unclear at this point whether Sesay will be relocating to Los Angeles as well, or remaining in Atlanta.

Lots of questions here…

1) Why is CNN going to broadcast out of Los Angeles? What does it gain by doing so?

2) Assuming Sesay stays in Atlanta, which is probably a good bet based on the likelihood that CNN would move two anchors to L.A. when just the idea of one going to L.A. is…well…strange on its face, when will the show air? If my timezone math is correct, Sesay’s CNNI show airs during Brooke Baldwin’s shift so it seems unfathomable that CNN would choose to take that hour to simulcast CNNI and CNN Domestic. CNNI’s World Business Today airs during Carol Costello’s second hour so that would seem to be an unlikely destination as well unless CNNI moves or cancels WBT outright.

Assuming this show won’t air in primetime, the most likely “available” timeslot on CNN Domestic’s schedule would seem to be 9am ET, Costello’s first hour. But that doesn’t make a lot of sense either. It is the first hour of CNN Newsroom and we have to assume that whatever the format of this new show will be it’s going to be different from the Newsroom format because it makes no sense to send Vause out to L.A. and have Sesay in Atlanta to do what can be done better from New York (after all Zucker moved his dayside anchors to NYC precisely because he wanted them to have better access to guests than they would have had in Atlanta…and sure as heck wouldn’t have in L.A.).

We could probably drive ourselves crazy trying to figure this out at this point. Probably best to just wait and see what happens.

Update: CNN Commentary apparently forgot to mention when this is scheduled to air. Uh…helloooo McFlyyyy? It’s for the overnight hours. So that answers that. It doesn’t answer why L.A.?

The End of “MSNBC”?

Posted in MSNBC on July 24, 2015 by icn2

The New York Daily News’ Don Kaplan is reporting that yesterday’s MSNBC town hall meeting included a very interesting tidbit… (via Newscast Studio)

“Andy said he’s contemplating a name change because Microsoft is no longer a part of the channel — and hasn’t been for a long time,” an MSNBC staffer who was at the meeting told the Daily News.

“He asked for a show of hands,” of people who thought it was a good idea, the source said. “No one raised their hands and he moved on pretty quickly.”

Changing network names is not a cheap proposition and one not taken lightly.

Press Releases: 07/23/15

Posted in Press Releases on July 23, 2015 by icn2

Al Jazeera America (1)



NEW YORK, July 23, 2015 – This Sunday, July 26th at 6pm ET/3pm PT, Al Jazeera America’s debate program “Third Rail” with host Imran Garda will explore the Obama Administration’s controversial decision to reestablish diplomatic ties with Cuba.

“Did Fidel Castro Win?” is the question that will be debated in the first half of the hour-long show. Guests include former United States Chief of Mission in Havana Ambassador Vicki Huddleston, Cuban exile and co-founder of Cuban Democratic Directorate Orlando Gutierrez and Omar Lopez Montenegro, a Miami-based human rights activist who was detained and imprisoned numerous times by the Cuban government before moving to the U.S in 1992.
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Pondering MSNBC’s Future…

Posted in MSNBC on July 23, 2015 by icn2

The Washington Post’s Erik Wemple writes about today’s MSNBC news.

Will some tinkering with the daytime lineup solve MSNBC’s problems? Impossible. No one in media critic circles will fault a news network for moving toward more news, but there is the small issue of CNN. Have a look at the chart below, laying out the newsgathering investment of the three major cable news networks, as measured by the research outfit SNL Kagan and reported in the Pew Research Center’s “State of the News Media 2014.”

As of 2013, the chart indicates, CNN was outspending MSNBC by $500 million on news expenditures. Switching around the orientation of some programs won’t make a dent in that disparity. Some press releases, some new faces and a brand-new mission won’t enable MSNBC to puncture CNN’s go-to-ness when it comes to breaking news. In fairness to the plan, however, Lack envisions an ever-closer partnership between NBC News and MSNBC as the latter shifts away from lefty fare and toward news reporting. That alone will beef up MSNBC’s straight-news plan.

I am not convinced. NBCU 2.0 did a lot of damage to MSNBC and its ability to mount a credible straight newscast that didn’t consist of mostly a few choice headlines and a few reports from news bureaus. The days of live hits from NBC’s affiliate service are long gone. I think it will take more than just integrating MSNBC and NBC tighter together. It will take investment. I’m not sure NBC is prepared to make that investment.


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