Hugh Hewitt Gets MSNBC Weekend Half hour…

Posted in MSNBC on June 22, 2017 by icn2

TVNewser’s Chris Ariens reports that Hugh Hewitt will be getting a half hour show on early weekend mornings.

As part of the expansion, conservative radio talk show host and MSNBC contributor Hugh Hewitt is getting a half hour show, airing Saturdays at 8 a.m. ET. In addition, Thomas Roberts will anchor two hours in the evening both weekend nights.

Cue the delusional howls of “MSNBC is abandoning the Left” in 3, 2, 1…

It’s hardly prime timeslot placement and it’s only a half hour. Not exactly a full throated embrace of Hewitt. But it does give the network the ability to point more at balance than say FNC can. And before the J$ brigade storms this blog in protest, I ask you to name me one show, just one show, that is fronted on FNC by a prominent liberal equal to Hewitt’s prominence on the Right.

How Not To Launch a New Show

Posted in HLN on June 20, 2017 by icn2

Remeber back five months ago (!!!) when Carol Costello left CNN for HLN?

It’s been a while, hasn’t it?

And we still don’t know when Costello’s show will debut on HLN.

First, HLN said it would launch in April, a launch date the network blew.

Then HLN told TVNewser that the show would debut in early June, a launch date the network also blew.

That’s right. HLN gave two launch dates for Costello’s show and blew both of them.

What a horrible, horrible look for the network. Giving out two launch dates and not being able to make either of them, without providing any reason or explanation for the slippage, makes HLN look like the gang that can’t shoot straight.

Costello must be beside herself. She took a big risk jumping from the safety of CNN to its much less secure for everyone not named Robin Meade’s sister network and so far all that’s happened is two failed launch dates.

Put it in these terms; within a few more days enough time will have elapsed between Costello’s CNN departure and now that it will have surpassed the amount of time from Megyn Kelly’s FNC departure to her Sunday show’s premiere on NBC a few weeks ago.

That’s terrible.

Yes, I’ve been on a bit of tear over this. But I wasn’t the one who publicly put out two launch dates and then failed to stick to either. I’m just going by what I see and what I see is a network that has entered rarefied territory. You could probably count on one hand in the history of television the number of news shows that blew one launch date. Never mind two launch dates.

And we still have no idea when Costello’s show will finally see air.

CNN Drops Kathy Griffin…

Posted in CNN on May 31, 2017 by icn2

It’s sad that CNN dropped Kathy Griffin, not because every year she made New Years Eve impossible to watch on the network, but because of this. Mind you, CNN had to drop her and was right to drop her. But it should have dropped her years ago.

May Numbers: CNN…

Posted in Ratings Related on May 31, 2017 by icn2

CNN is noting its May ratings…



Anderson Cooper 360 Beats MSNBC; Grows +92%
CNN Tonight with Don Lemon Grows +90%

Erin Burnett Outfront #1
The Lead with Jake Tapper #1
Early Start #1
State of the Union with Jake Tapper #1
Fareed Zakaria GPS #1
Smerconish #1

New Day Grows the Most in Cable News in the Morning, Up +101%

CNN Ranks Top 10 in ALL of Cable for Fourth Straight Month; Longest Streak in over 21 Years

CNN once again dominated MSNBC in Total Day and daytime, and several key programs ranked #1, topping both Fox News and MSNBC this month. CNN outperformed MSNBC in Total Day for 35 straight months in the key demographic 25-54 (275k vs. 222k), the longest monthly streak since January 2010. CNN also beat MSNBC by wide margins throughout daytime programming, averaging a +54% advantage in the key demo (254k vs. 165k). The network also beat MSNBC during the day among total viewers (881k vs. 853k). CNN has now topped MSNBC during the daytime for 39 straight months among 25-54 and for 55 consecutive months in total viewers.

CNN showed tremendous growth this month throughout all dayparts and programs vs. last year. During weekday prime time, CNN grew +48% among adults 25-54 (456k vs. 308k) and +32% in total viewers (1.273 million vs. 963k). In M-F prime, CNN is posting the second largest growth in ALL of cable among adults 25-54. All of CNN prime time programs were way up this month, with Anderson Cooper 360 increasing +92%, CNN programming at 9pm (Cooper) up +63% and CNN Tonight with Don Lemon (10pm) growing +90% among adults 25-54. This month, AC 360 beat MSNBC’s All In with Chris Hayes and Erin Burnett Outfront ranked #1 beating both Fox News and MSNBC’s Hardball in the demo.
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MSNBC’s Status…

Posted in MSNBC on May 30, 2017 by icn2

Variety’s Brian Steinberg has a conveniently well timed profile of MSNBC. But I’m going to focus on the less PR friendly parts…

Some think the rejiggering may alter perceptions of MSNBC as a “liberal” network that’s only for blue states. “It seems to have moved a bit more to the center,” says Thomas O’Guinn, a professor of marketing at University of Wisconsin-Madison who studies the way TV viewing affects consumer beliefs. He acknowledges the network “has still signaled, in lower decibel levels and insult levels, that it is still the voice of the loyal opposition.”

MSNBC needs to do more to stay even with its competitors. It has brought in significantly less advertising revenue than Fox News or CNN, according to SNL Kagan, a market-research firm that is part of S&P Global Market Intelligence. Kagan projects Fox News will snare $912.6 million in ad revenue in 2017, while CNN will collect $427.4 million. But MSNBC is seen winning $267.8 million.

And rivals have grown the money they get from cable and satellite distributors faster than MSNBC. Kagan projects the monthly fee Fox News collects per subscriber will rise 24% between 2015 and 2017, to $1.55. CNN’s is seen increasing 19.7%, to 79 cents. But MSNBC’s is expected to rise just 4%, to 26 cents per subscriber, according to Kagan.

May Numbers: MSNBC…

Posted in Ratings Related on May 30, 2017 by icn2

MSNBC is noting its May ratings…


“The Rachel Maddow Show” Wins May as the #1 Show Across All Cable News in A25-54, Scores Historic Monthly Win in Both Demo and Total Viewers at 9pm

“The 11th Hour with Brian Williams” is #1 at 11pm in A25-54 and Total Viewers

MSNBC Dayside Delivers Highest-Ever Monthly Delivery in MSNBC’s 20-Year History in Total Viewers, Posts More Total Audience and A25-54 Growth than the Competition

“The Last Word with Lawrence O’Donnell” Ties “Hannity” for #1 in A25-54, Again Beats CNN in Both A25-54 and Total Viewers
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Bye, Bye Bob… (Again)

Posted in FNC on May 19, 2017 by icn2

FNC fired Bob Beckel today. Variety’s Brian Steinberg has why

Fox News Channel is parting ways — again — with Bob Beckel, the co-host of its primetime program, “The Five.”

“Bob Beckel was terminated today for making an insensitive remark to an African-American employee,” the network said in a statement.

The dismissal opens — or perhaps closes — another chapter in an off-and-on relationship Beckel has had with the 21st Century Fox-owned cable-news outlet over the years. Beckel, a longtime political consultant as well as a former campaign manager for Democratic presidential candidate Walter Mondale, joined Fox News in 2000, and had a years-long tenure on “The Five” when it aired in the late afternoon. Indeed, he was one of the program’s original co-hosts.