MSNBC Changes: Update

Posted in MSNBC on September 4, 2015 by icn2

Mediaite’s Joe Concha has an update on the changes he reported yesterday…

The news comes after another highly-placed source with knowledge close to the situation says while Díaz-Balart may lose an hour off of his current two-hour weekday morning timeslot (The Rundown with José Díaz-Balart) as reported yesterday, he will remain as an anchor in a condensed capacity during weekday mornings. Said capacity will likely be the 10:00 AM-11:00 AM slot that immediately follows the extended version coming for Morning Joe, which–as originally reported here–will run until 10:00 AM.

This makes a lot more sense because yesterday’s story had Tamron Hall taking over 10-11 which made no sense at all given she’s got 9-10 on the Today Show and the logistics of going from there to MSNBC in minutes seemed implausible.

Press Releases: 09/03/15

Posted in Press Releases on September 3, 2015 by icn2



Thomas Roberts and Frances Rivera Will Host the One-Hour Special

NEW YORK – September 3, 2015 – MSNBC will present “Growing Hope Live from the Bronx” on Thursday, September 10 at 2 p.m. ET. Thomas Roberts, host of “MSNBC Live with Thomas Roberts,” will host the one-hour special with MSNBC’s Frances Rivera reporting live from the historic Old Bronx County Courthouse.
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MSNBC Changes

Posted in MSNBC on September 3, 2015 by icn2

Mediaite’s Joe Concha has more information on changes to MSNBC’s lineup beyond the Kate Snow to MSNBC scoop (Concha says she’s getting the 3-5 block) he broke last week…

Also of major note, Morning Joe will be expanded to a four-hour program (it’s currently three). Starting soon, the political roundtable show can be seen from 6 a.m. ET until 10. Note: With the 2016 race heating up, and the great political theater that has come with it and only promises to continue, it only makes sense to expand the network’s editorial page in the morning.

One notable causality to emerge from these moves is current 9-11 a.m. anchor José Díaz-Balart. With Morning Joe going to 10 a.m., Tamron Hall will then take over the 10-12 noon slot, thereby leaving Mr. Díaz-Balart as the odd man out.

Andrew Lack and MSNBC are apparently out of ideas. Morning Joe to four hours makes no sense at all. If it was performing well, as opposed to getting beat by New Day like it is now, I could maybe see an argument for it. But it isn’t. It’s lagging. There is no reason to add a fourth hour to a show that isn’t doing well with 3. Sorry Joe. I like you but you haven’t earned this.

Expanding Hall’s block by an hour would normally make sense to me but not the way it’s being done. They’re having her start at 10. Hall already co-anchors Today from 9-10. How is she going to transition from one show to another (on a different floor) in mere minutes? Theoretically I suppose it is technically feasible without altering anything but realistically the only way this would functionally work is if they scaled back Hall’s appearance time on Today. If I’m Hall I’m not happy with that possibility.

Even then, when is she supposed to prep for her show on MSNBC? During Today show commercial breaks? I know staff meetings happen hours earlier but do you really want your anchor essentially out of the loop on what’s going on for longer than an hour…the hour before her MSNBC show starts. That’s what MSNBC is basically signing up for. Can you imagine the crash prep that’s going to take place as Hall runs from the ground floor at 30 Rock to the 3rd floor where MSNBC is? This is really hinkey.

Both of these moves look ridiculously forced and the reason is probably what Concha touched upon…Jose Diaz-Balart seems to be out of a job at MSNBC. These moves seem to be more about getting him off the air and filling that space with whatever’s available than it does about the suitability of either of these moves. Like I said, it appears they’ve run out of ideas…

Faulkner vs. Hasbro…

Posted in Miscellaneous Subjects on September 2, 2015 by icn2

Harris Faulkner is suing Hasbro for 5 million because a toy. The New York Daily News’ Dareh Gregorian has more

In papers filed in New Jersey Federal Court, Harris Faulkner says she’s suffered “substantial commercial and emotional damage” from a plastic hamster doll that shares her name.

“Harris Faulkner, the uniquely named, acclaimed veteran journalist and author, has worked for decades to establish and maintain her personal brand and laudable professional reputation,” her $5 million lawsuit says.

But toy giant Hasbro Inc. has “willfully and wrongfully appropriated Faulkner’s unique and valuable name and distinctive persona for its own financial gain—by creating, manufacturing, and distributing for sale a plastic toy hamster named ‘Harris Faulkner.’”

This is serious. I don’t know Hasbro’s system that constitutes its path to market but companies that use names, or make up names, tend to have some form of clearing system to make sure that real people, particularly real famous people, don’t get caught up in the process. If you look at the pets list for Hasbro’s Littlest Pet Shop – which incidentally does not include the Faulkner model – the names are rather eccentric. So the idea that someone famous’ real name made it all the way through the process seems to suggest that Hasbro’s vetting process broke down somewhere along the line.

So I definitely think Faulkner has something of a case, in as much as her name should never have made it in to a product. How much of a case will be up for a court to decide. If the case ever gets that far.

Some of the claims bandied about in the lawsuit however strike me as tossing the kitchen sink into the complaint…

In addition to its “prominent and unauthorized use of Faulkner’s name,” it also has a “physical resemblance to Faulkner’s traditional professional appearance, in particular tone of its complexion, the shape of its eyes, and the design of its eye makeup.”



I don’t see it…particularly when you look at all the other toys in that product line. But, again, this will be for a court to decide…

The Hazards of Live TV: #25,144

Posted in Hazards of Live TV on September 2, 2015 by icn2

Robo cam operator asleep?

August Numbers: CNN…

Posted in Ratings Related on September 1, 2015 by icn2

CNN is noting its July ratings…


New Day Beats Morning Joe for 14th Straight Month; Joe Finishes Last in Cable News in Demo Again, Behind HLN and CNN

State of the Union with Jake Tapper is Up vs. A Year Ago

CNN Original Series Rank Either #1 or #2 in Time Period

For the 14th straight month, CNN was the #2 cable news network in August among adults 25-54 in both Total Day and Primetime. That is the longest winning streak over MSNBC in the key sales demo in over seven years.

CNN was also #2 among total viewers, ahead of MSNBC, in Total Day (6a-6a). Buoyed by its coverage of the Republican primary debate, Fox News was the only cable news network to grow in August versus a year ago among both adults 25-54 and total viewers. CNN’s viewing levels were down compared to last year because of heightened viewership during the unrest a year ago in Ferguson.

Of particular note, CNN’s morning program, New Day, continued to beat MSNBC’s Morning Joe. For the 14th straight month, New Day topped Morning Joe in the all-important 25-54 sales demo. In fact, Morning Joe again fell to last place among all cable news morning programs in the sales demo, behind Fox News, CNN and HLN’s Morning Express.

In other ratings news in August:
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Clearing the Air On Megyn Kelly, FNC, CNN, and Gabriel Sherman…

Posted in FNC on August 29, 2015 by icn2

I really wanted to avoid this but there’s an internet meme that’s taking shape here and it’s wildly inaccurate…and needs to be squashed bad.

For some reason, which I just cannot understand based on the available evidence. A set of articles came out saying that Megyn Kelly was doing one of the following…

1) Leaving FNC.
2) Possibly Leaving FNC for CNN.
3) Eyeing CNN.

The source for these articles came from comments Gabriel Sherman made on Newsmax TV about the Trump/Kelly fracas. Johnny Dollar picked up on it and used another blog which took quite a few shots at Sherman as his rebuttal.

This is a real mess. The truth is hopelessly floundering in a sea of innuendo and bad analysis. So let’s try to rescue it before it drowns completely.

First of all, most of the blame for this mess can be laid on the doorsteps of the articles that wrote up Sherman’s comments. These articles border on idiotic in their inaccurate headlines and lousy analysis.

Most of what Sherman said was either already public knowledge or statements of fact. To wit…

– Kelly did get pursued by CNN. She didn’t bite. The articles make it sound like she was thinking of joining CNN when Sherman never stated any such thing.

– Kelly is definitely looking to build upon her FNC presence in more of a “mainstream” way. That’s been documented.

So there’s really not much new to what Sherman said. Even the part about FNC getting Kelly hate comments in the aftermath of her questioning of Trump is more true than not true. Yet these article make this out to be some new revelation, when it is anything but.

I have been less than thrilled with some of the things Sherman has written of late regarding FNC. But I’m going to defend the guy when people start ascrbing things to him that are provably not true. If you are going to quote Sherman, quote him. Don’t extrapolate.


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