Death to the Crawl!

Time Magazine’s James Poniewozik writes about whether the crawl should go; a subject near and dear to my heart

And it was a microcosm of the hyperagitated news culture in general. The nine years that followed 9/11 were years of genuinely big headlines: Iraq, Katrina, Lehman Brothers. Yet it was sometimes hard to distinguish truly monumental events from ordinary news amplified by monumental technology. Every natural disaster, it seemed, was the worst ever, every potential pandemic the most deadly, every financial crisis the most dire, every terrorism alert the scariest, every political division the deepest and most acrimonious.

Of course, just as you occasionally make a vow to turn off your ringer and stop taking text messages at dinner, the networks have tried lately to set up ticker-free zones. It now disappears during some news specials and opinion shows. In 2008, CNN substituted a more genteel “flipper,” which turns over lazily like a line on an old arrivals-departures board.

But nine years later, our news screens remain cluttered with data. Once the media’s volume level goes up, it’s hard to take it back down. It just keeps ticking … on … and on … and on …

9 Responses to “Death to the Crawl!”

  1. Loved them at the airport or when I had to hit the mute button to do phone work.

  2. They have a place on the business news nets and I could live with one small headline one n the bottom of the screen but they keep evolving and taking over more of the screen face every year. I’ve seen some local news channels where 2/3’s of the screen are crawls & tickers.

    The future of the crawl/ticker is obvious to me and hat is advertising. It is only a matter of time before we see PSA’s and show promos and then it’s Katie bar the door.

    We already have product placement in cable news (see Morning Joe & Starbucks) so crawl ads can’t be far behind.

  3. ^hat is should read that’s Oops.

  4. I’m more ambivalent about them than I used to be (which probably means the terrorists win). I agree with Fred that they can be useful for a cursory knowledge of what’s going on when you’re not really listening, but glance at the screen. I do a lot of work with the TV on cable news in the background, but I’m not really watching.

  5. clindhartsen Says:

    The crawl has just become one more excuse to have something moving on the screen, to hold your attention for a minute, then be out of the corner of your eye. I know it’s a stretch, but I almost wonder if there was any initial backlash on CNN ratings wise because people were not distracted by a constant motion on the screen.

    In truth, the only place a crawl truly serves a purpose would be three: The business networks; In local news markets, as a place to put Weather Alerts, School Delays when events happen; and overall, actual breaking news. It goes back to the roots, but if we actually have a true breaking news event, additional information in a flipper style format would be a good use of the space.

    It’s still odd to see CNN step away from the group with it. We don’t need it, but it’s such a wonderful distraction and makes us think something’s going on in the world.

  6. There’s always something going on in the world. Of course, you’d have to get CNNI to know that..

  7. You have to have the crawl for when obscure celebrities die. I’ve seen that several times, unfortunately I can’t remember their names.

  8. All the clutter should be ditched when an important visual is being shown. I can’t count the times that people have risked their lives to bring us pictures of some event unfolding, only to have it covered by the “lower third” or other such junk.

    Not that I’ve ever mentioned it here before.

  9. missy, I fully concour with your expressed viewpoint.
    Additionally, I believe the fritz is spot on with the ad prognosis.

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