Keith Olbermann to Current TV?
The New York Times’ Bill Carter and Brian Stelter scoop that Keith Olbermann may be joining Current TV…
A move to Current TV would challenge Mr. Olbermann’s fans of his MSNBC show — where he drew about a million viewers a night — to follow him to a channel that is considerably less accessible. Current TV is available in only about 60 million homes, and is usually available only on the digital tier of cable television systems, which requires a separate receiver. MSNBC, which is owned by NBC Universal, is available in 85 million homes and is almost always available as a basic cable entry.
But the addition of Mr. Olbermann, the former sports anchor who made himself a progressive star at MSNBC, would surely elevate the channel, bringing it attention it has never before received. The channel also wears its liberal politics on its sleeve.
With Current TV, Mr. Olbermann would also gain a measure of independence. Unlike most cable channels, including MSNBC, which are owned by large media companies, Current is privately and independently owned by Mr. Gore and other backers.
It is also possible that Mr. Olbermann will separately pursue other ventures, like an Internet destination.