2009 Numbers: MSNBC Dayside…

Below is a table on how the various networks ranked during M-Fr dayside (9am – 5pm) in 2009.

Here’s an hour by hour breakout for how MSNBC did in the dayside Demo. The following numbers are based on their respective shows’ launch date though Dec 11th. Which means for Morning Meeting and Dr. Nancy the numbers start in July. Everything else dates to January, though I’m not 100% sure about 11 am since it didn’t have a format change but an anchor change when Carlos Watson was suddenly dropped (has anyone seen him on MSNBC since then?).

9am (Morning Meeting) – 117,000 (MSNBC in 4th behind FNC, CNN, HLN)

10am (Morning Meeting) – 109,000 (MSNBC in 4th behind FNC, CNN, HLN)

11am (MSNBC Live) – 96,000 (MSNBC in 5th behind FNC, CNN, HLN, CNBC)

12pm (Dr. Nancy) – 92,000 (MSNBC in 5th behind FNC, CNN, HLN, CNBC)

1pm (Andrea Mitchell Reports) – 89,000 (MSNBC in 5th behind FNC, CNN, HLN, CNBC)

2pm (MSNBC Live, It’s the Economy, MSNBC Live, It’s The Economy, New York Times Edition) – 93,000 (MSNBC in 5th behind FNC, CNN, HLN, CNBC)

3pm (MSNBC Live) – 96,000 (MSNBC in 4th behind FNC, CNN, HLN)

4pm (MSNBC Live) – 104,000 (MSNBC in 3rd behind FNC, CNN)

Note that MSNBC’s numbers go up in the latter half of the day. This may be why Ratigan’s show will be moved to 4pm.

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5 Responses to “2009 Numbers: MSNBC Dayside…”

  1. 92,000 people watched Dr. Snyderman. I’m thinking a classified ad would reach as many people… although the readers wouldn’t have the opportunity to be enthralled by either Vince or that little Maoris lizard.

  2. shakywalls Says:

    Oh gosh, some of these numbers are reallyyyy embarrassing! Especially the fact that there were some heavy news cycles in 2009, like in Q1 with the Presidential Inauguration, MJ death in Q2….yet they still tied with CNBC in total viewers…

  3. dougieness Says:

    its simple… they need to move dr. nancy to weekends, or just give her a weekly show (not daily). unfortunately, just randomly moving her to weekends and mixing her in with all those documentaries would be stupid. they need to completely overhaul their weekend lineup to add new shows to it.

  4. They need to completely overhaul their weekend lineup to add new shows to it.

    As soon as hell freezes over..

  5. ^ Word…

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