FBN’s iPad App…

Mobile Marketer’s Peter Finocchiaro writes about FBN’s new iPad app…

Fox Business is targeting business-minded consumers who want an interactive tool that they can use while watching the network’s broadcasts or anywhere else. The application is available for free in Apple’s App Store.

“From a trader’s perspective, life at the terminal has all sorts of things going on,” said Jeff Misenti, vice president and general manager of Fox News Digital, New York. “We’re a channel talking about all that stuff, and now we have a medium with a device where viewers can play and act along.

“[We’re aiming for] immersive devices and experiences that people can use not only on the go but also while watching the channel,” he said. “This is baseline – we have grandiose plans to keep upgrading as the device improves.”

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One Response to “FBN’s iPad App…”

  1. I’m sure it’ll get them those 3 extra viewers they’ve been desperate for.

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