CNBC Signs With Arbitron…

MediaPost’s David Goetzl writes about CNBC signing with Arbitron to measure out of home ratings…

CNBC, which has long sought to quantify its significant viewing in offices and on trading floors, has signed a deal with Arbitron to use its out-of-home TV measurement service. The financial news outlet joins a host of Turner networks receiving the data, which is drawn from an Arbitron panel of about 70,000 people using portable people meters.

The service gives CNBC a chance to “quantify a previously unmeasured audience of young and affluent viewers who watch CNBC at work,” said Arbitron COO Sean Creamer on an investor call Tuesday.