Archive for the CNBC Category

CNBC Changes…

Posted in CNBC on January 16, 2015 by icn2

TVNewser’s Chris Ariens writes about some substantial changes in the middle of CNBC’s day including Sue Herrera leaving Power Lunch…

Starting Feb. 9. “Power Lunch” will be anchored by Tyler Mathisen, Mandy Drury and Brian Sullivan and will expand to two hours, from 1-3pmET. Melissa Lee will contribute from the NASDAQ MarketSite’s new studio. The network’s 2pm program “Street Signs,” which Drury and Sullivan co-hosted, goes away.

Numbers Games…

Posted in CNBC, FBN on January 6, 2015 by icn2

The Wall Street Journal’s Joe Flint writes about CNBC deciding to stop using Nielsen…

Financial news network CNBC will no longer rely on TV ratings specialist Nielsen to measure its daytime audience, beginning later this year. Instead, it has retained marketing and research firm Cogent Reports for the task.

For years CNBC and its parent company, Comcast Corp. ’s NBCUniversal, have complained that Nielsen underreports the size and wealth of its audience by failing to track “out of home” viewing in places such as offices and airports.

CNBC’s switch to Cogent is the latest barb for Nielsen, which has faced criticism from media companies that it has been slow to adapt its traditional ratings to changing media consumption habits. While many media companies say they are frustrated with Nielsen, CNBC is the first network to opt out of its ratings.

Aaaaand…cue the predictable reaction…

Explaining why Fox Business Network continues with Nielsen, Paul Rittenberg, executive vice president of advertising for the channel, said, “Only using the numbers you like is a little tough to sell.”

Indeed. CNBC is the canary in the coal mine. If it succeeds, others with similar beefs about Nielsen may follow. And make no mistake. This isn’t CNBC going rogue. This has all the signs of a Comcast blessed official trial balloon…

Survey Sez…

Posted in CNBC on October 27, 2014 by icn2

The pollsters are busy in October and we’re not even talking about the election season here. Another CNBC viewer survey…this one about the network’s new graphics package…

Survey Sez…

Posted in CNBC on October 26, 2014 by icn2

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Normally when I write about NBC surveys it concerns NBC News: VIPs. But there is another survey system out there…for CNBC. I don’t hear about this one nearly as often. Well a new one is out and it is a doozy. They don’t pull punches over there with their surveys. They want to know if you can’t stand their talent. Not sure how I’d feel about this kind of a survey if I was one of the subjects of the survey. And there’s another fishing expedition question regarding CNBC and opinion journalism.

What it all means? Who knows. If we start seeing talent moves on the network, then we know this survey was indicative that network brass are nervous.

Survey Says…

Posted in CNBC on August 14, 2014 by icn2

Usually when I get told about an NBC News VIPs survey, it’s about some sort of advertiser related survey; “Did you know brand X sponsored this?” “Did brand X sponsoring this make you think more favorably about brand X?”…blah..blah..blah…

…Borrrrrrrrrrrring.

However, every once in a while you get genuine NBC gold dust in one of these surveys…something I can really sink my teeth into. We apparently have just such an example this week when News VIPs released a survey regarding the CNBC syndicated show On The Money with Becky Quick. Check out these survey screen grabs sent in by an anonymous mole…

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This was no superficial advertiser survey but a top to bottom “How are we doing?/What should we be doing?” survey. It should not be that surprising actually. This isn’t the first time this show has been the subject of a “How are we doing?/What should we be doing?” survey…though back then it was called The Wall Street Journal Report with Maria Bartiromo. Bartiromo is no longer fronting that show, nor does it still have the WSJ branding.

As On The Money’s ratings…either from syndication or from CNBC…are not normally publicly revealed, there’s no easy way to tell if the show has dropped in the ratings recently. Though, certainly, the timing of this survey so soon after Bartiromo’s departure from CNBC leaves open the possibility that this survey’s arrival isn’t…how shall I put it?…purely coincidental.

CNBC is Dead?

Posted in CNBC on July 1, 2014 by icn2

Daily Finance’s Brian Lund argues that CNBC is dead for “retail investors”…

There was a time in the late 1990s –- and again briefly during the financial crisis of in the late 2000s –- when CNBC was the 800-pound gorilla of financial news. Professionals in the financial services industry and amateurs who were active traders were tuned in constantly, and even those with just a cursory interest in the markets were regular viewers.

Those viewers — especially the retail investors like you and me — were the lifeblood of the network, driving the ratings of its personality-driven programming. And as much as Comcast’s (CMCSA) CNBC needed us, its well-crafted propaganda tried to convince us that we, too, needed CNBC to get the best, up-to-the-minute financial information.

It’s questionable as to how much the average retail investor ever really needed CNBC in the past, but what is blatantly clear is that we no longer need it today — and we know it.

Here’s Lund’s reasoning…

Whereas CNBC used to be the de facto source for breaking market news, today, platforms like Twitter (TWTR) regularly break news while CNBC is talking to a previously scheduled guest or in a commercial break. And market-specific social communities like StockTwits generate hundreds of thousands of interactions among their members revolving around the financial news of the day.

Not Enough of Anything

CNBC was never really a useful tool for the retail investor, but now it occupies an awkward space where it’s neither fast enough to compete with social media, nor deep enough (nor accountable enough) to compete with long-form digital content, and not accessible enough to compete with online personalities.

Advances in technology have finally revealed the dirty little secret about CNBC — and financial news television in general: Their shows are window dressing for clients in the offices of institutional investors, and obsolete badges of honor for financial pundits.

Ok. Agree or not, I can see the logic in that. However, do not all those reasons apply just as relevantly to FBN and Bloomberg? There’s nothing that either do that CNBC doesn’t do as well, albeit with different personalities. So if CNBC is dead for retail investors, are not FBN and Bloomberg dead to retail investors as well? Lund seems to suggest as much in that last sentence, and yet he keeps his fixation almost exclusively on CNBC.

Pauline Chiou to CNBC Asia…

Posted in CNBC on June 4, 2014 by icn2

Talking Biz News’ Chris Roush writes about CNBC Asia hiring Pauline Chiou…

CNBC announced Wednesday that Pauline Chiou has been hired to work for the business news network and will bee based in Singapore

She will make her on-air debut in mid July.

Chiou will co-host CNBC’s “The Rundown” with Adam Bakhtiar from the Singapore Exchange, a pre-market program that captures the overnight action from Wall Street and equips viewers for the Asia trading day. She will also provide market and news updates throughout core business day programming.

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