Archive for the CNBC Category

The Day After…

Posted in CNBC on October 30, 2015 by icn2

CNN’s Brian Stelter writes about CNBC the day after the debate from hell…

There was simultaneous crowing and cringing on Thursday. Employees who spoke on condition of anonymity for this story wished for a “do-over” and pointed fingers of blame for the chaotic production. Some pointed all the way up to CNBC president Mark Hoffman, who was also aboard Wednesday night’s charter.

“Everyone feels pretty embarrassed,” one veteran staffer said.

But some of the same employees also said they were proud that the moderators had pointedly challenged the GOP candidates and potentially changed the course of the presidential race.

They wondered aloud: Will people remember the gripes about Quintanilla, Quick and John Harwood? Will they remember the audience’s boos and the analysts’ comments that CNBC “lost control” of the debate?

They second-guessed the opening question of the debate, when Quintanilla asked each candidate, “What is your biggest weakness and what are you doing to address it?” Did it start the debate off on the wrong track?


As the day went on, there was less and less talk about the debate on CNBC. According to one of the employees, producers were given internal guidance to move on.

At CNBC’s sister news outlets MSNBC and NBC News, producers were advised not to “pile on” the moderator controversy, according to people there.

CNBC’s Debate Coverage Plans…

Posted in CNBC on October 22, 2015 by icn2

CNBC announced its coverage plans for its GOP Presidential debate…


Debate Moderated by CNBC’s Carl Quintanilla, Becky Quick and John Harwood and Broadcast from the Coors Events Center at the University of Colorado Boulder

ENGLEWOOD CLIFFS, N.J., October 22, 2015— CNBC, First in Business Worldwide, today announced coverage plans for “The Republican Presidential Debate: Your Money, Your Vote” on Wednesday, October 28. Moderated by CNBC’s Carl Quintanilla, co-anchor of “Squawk on the Street” and “Squawk Alley,” Becky Quick, co-anchor of “Squawk Box” and Chief Washington Correspondent John Harwood, the RNC sanctioned debate will be held at the Coors Events Center at the University of Colorado Boulder and broadcast live on CNBC.

As previously announced, the event will be divided into two parts with two groups of candidates debating the key issues that matter to all voters—job growth, taxes, technology, retirement and the health of our national economy. One grouping will include candidates with an average of three percent in a specified group of national polls. Those 10 candidates will take the stage shortly after 8PM ET for a two-hour debate. The other grouping will include candidates who meet the minimum threshold of one percent in any one of the specified group of national polls. Those four candidates will take the stage at 6PM ET. The full criteria may be found here. During the debate, moderators Carl Quintanilla, Becky Quick and John Harwood will be joined by a panel of CNBC experts including On-Air Editor Rick Santelli, Senior Personal Finance Correspondent Sharon Epperson and Jim Cramer, host of “Mad Money w/Jim Cramer,” who will also question the candidates on major policy issues.
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CNBC, Nielsen, And The Future…

Posted in CNBC, MSNBC, Ratings Related on October 7, 2015 by icn2

This flew under my radar screen. This video snippet is Linda Yaccarino, NBCUniversal’s Chairman of Advertising Sales and Client Partnerships, being interviewed by Randall Rothberg from the Interactive Advertising Bureau about TV measurement when the subject of CNBC exiting Nielsen comes up.

Some pretty jaw dropping bits in there…like Nielsen using only 9 homes for CNBC’s C3 measurement sample.

Also of note is the veiled hint that MSNBC (and NBCU sports channels) could follow CNBC off Nielsen.

Dobb’s Beats CNBC…And These Numbers Matter…

Posted in CNBC, FBN on September 29, 2015 by icn2

Talking Biz News writes that Lou Dobbs’ FBN show beat its CNBC counterpart in Total Viewers for the first time in September…

The program had previously topped CNBC in the advertising demo of persons aged 25-54, but this is the first monthly win for both the network and the program in total viewers.

Hosted by Lou Dobbs, the program averaged 115,000 total viewers for the 7 p.m. to 8 p.m. time slot compared to CNBC’s 113,000 viewers for September.

I’ve dinged FBN in the past for touting once in a blue moon outliers when long term trend data is what matters. Well now we have some long term trend data and it’s definitely noteworthy.

Spin Cycle…

Posted in CNBC, FBN on September 15, 2015 by icn2

Talking Biz News writes about Lou Dobbs ratings last night…

“Lou Dobbs Tonight,” which airs on Fox Business Network, beat all other business news television shows in terms of viewers on Monday, becoming the first time a Fox Business show has accomplished that feat. (via J$)

Dobbs hosted as special two-hour edition of his show, with the 8 p.m. hour bringing in 291,000 total viewers, beating out “Shark Tank” for the first time ever, according to Nielsen data. “Shark Tank” had 233,000 viewers.

A few points…

1) What happened at 8pm last night? A Donald Trump speech. Without that Talking Biz News has nothing to write about.
2) What happened to FBN’s numbers at 9 when Trump was gone? We don’t know because that data point wasn’t revealed.
3) CNBC ran tape instead of Trump? Seriously?

Survey Says….

Posted in CNBC on September 10, 2015 by icn2

ICN has been informed of a new NBC News: VIPs survey. These things usually are not very informative because they frequently center around advertiser recognition and standing. However, every once in a while a survey comes out that’s genuine gold dust. Such is the case here.


This survey is all about CNBC’s On The Money program. The show airs on CNBC and is also syndicated across the country. NBC appears to be doing a full assessment of the show. It wants to know everything from the viewer’s opinion of the content to whether the viewer knows that the show recently changed timeslots.

But it doesn’t stop there. The survey is also very curious to know what the viewer thinks of host Becky Quick…


And it’s not being very subtle about it…


Ouch. This is the first survey I’ve heard of where it asks if the viewer can recognize the host…

Patricia Fili-Krushel Out At NBC Universal…

Posted in CNBC, MSNBC on September 9, 2015 by icn2

New York Magazine’s Gabriel Sherman writes that Pat Fili-Krushel is leaving NBC Universal.

As Brian Williams returns from embellishment exile and David Gregory speaks out, another central character in the NBC News drama is exiting the stage: former NBC News Chairwoman Patricia Fili-Krushel. According to sources, Fili-Krushel is finalizing a deal with NBC Universal CEO Steve Burke to leave the media company. “We couldn’t come up with a position that made sense for what I’m interested in doing, so we said maybe it’s time we part ways,” Fili-Krushel told me when I reached her this afternoon.


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