Revised MSNBC Schedule leaks on Wikipedia?
We’ve seen before where someone connected to an organization posts information on Wikipedia related to said organization before the news breaks officially. Well it may have happened to MSNBC. The Wikipedia page for MSNBC lists some previously unreported changes to MSNBC dayside. Among the alleged changes “It’s the Economy” is canceled, Norah O’Donnell returns to anchoring at 2pm, Andrea Mitchell Reports moves to 3pm, and Page Hopkins and Christina Brown will be sharing anchoring duties on “First Look/Early Today”. That last one may turn out to be more conjecture by an overzealous Hopkins fan than based on actual inside info. All that said, this reputed insider who made those changes may be a wealth of information and should be contacting one of us bloggers instead. Like me for intstance…firstname.lastname@example.org.
Here’s the alleged new M-Fr schedule…
5am-5.30am First Look” – Page Hopkins, Christina Brown
5.30am-6am “Way Too Early with Willie Geist”
6am-9am “Morning Joe”
9am-10am “The Daily Rundown” – Chuck Todd, Savannah Guthrie
10am-12pm “MSNBC Live” – Contessa Brewer and Monica Novotny
12pm-2pm “MSNBC Live” – Tamron Hall and David Shuster
2pm-3pm Mon-Thur “MSNBC Live” – Norah O’Donnell
2pm-3pm Fridays “The New York Times Edition” – Norah O’Donnell and John Harwood
3pm-4pm “Andrea Mitchell Reports”
4pm-5pm “The Dylan Ratigan Show”
Note that The New York Times Edition is still around. This is somewhat surprising because it goes against conventional wisdom to put a 1 day a week show on in the middle of the day. Also note that MSNBC is going with a two anchor format for its dayside news for most of the day except at 2pm.
The other major thing to note about this schedule is that free flow live headline news will only be airing from 10am -3pm. Andrea Mitchell Reports is more of a politics show and Mitchell’s show has been known to be averse of stories of…how shall I put it?…the more sensational variety and The Dylan Ratigan show has been (up till now) more of an interview show. Those looking for news headlines and stories will likely change channels.
(thanks to Fritz3 for pointing this out to me in the comments)
Update: As someone noted in the comments, and I should have spelled out with more emphasis earlier, this is all conjecture. It could be the schedule. But then again it may not be. It could all be some arm-chair programmer’s fantasy schedule. We’ll find out soon enough…