FBN Wants You to “Prosper”…
FBN has apparently launched a new branding campaign. The new catch phrase is “The power to prosper” and it’s trademarked. So far the only mention of this I’ve seen is on the FBN website. But since they went through the trouble of trademarking that phrase, it is likely that we’ll be seeing print and TV ads using it soon, if they’re not out already.
Update: As has been pointed out to me in the comments, there have been TV ads on the air for a while now. Hey I’ve got a DVR! I skip commercials!
Related: TVNewser’s Molly Stark Dean notes how FNC is onboard with the new FBN campaign…
Inside Cable News 
October 20, 2010 at 9:47 am
They’ve been running ads with it on FNC for weeks.
October 20, 2010 at 9:51 am
Noted. Need to stop skipping commercials.
October 20, 2010 at 10:18 am
Good Grief! “Watch us to succeed in life”.
October 20, 2010 at 10:22 am
“Lean forward and prosper”.
October 20, 2010 at 11:38 am
I know CNBC has “first in business worldwide” and that slogan with a bunch of adjectives. Something like “fast, accurate, actionable.” Does Bloomberg have a slogan?
October 20, 2010 at 12:27 pm
The anchors have been saying the phrase for awhile now…
The ads running have an FBN/FNC personality in it ex. Claman/Megyn
BOR/Bolling etc…
Also FNC is the power to inform, FBN the power to prosper
October 21, 2010 at 10:29 am
if they want us to prosper don’t force cable companies to add your stupid channel and make us fork out more money.
March 19, 2019 at 8:45 am
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